Webinars have become an integral part of marketing strategies, especially for those companies that sell expertise in addition to the main product or service. It is one of the most effective forms of content that can help keep customers engaged. It allows companies to better interact with their target audience while connecting with the customers more personally. What’s more, there is an opportunity to use automated webinars, in addition to the live-holded ones. This form of webinar offers all the same benefits as regular webinars but also has additional benefits.
Let’s discover how they can boost your business effectiveness and improve customer engagement.
If we talk about automated webinars, then it is a previously recorded video. Such a webinar looks like a real live stream so that the participants get an experience of live-hold webinar content delivery. It is also possible to run such a webinar on your own schedule to capture the target audience.
If we talk about an automated webinar platform or automated webinar software, it is a dedicated application that helps to launch such webinars. Such software usually offers a set of tools that will help to run the process from the start to the end.
Now, let’s discover how automated webinars will benefit your marketing strategy and improve audience engagement.
If we are talking about webinars and live streaming, these are one of the most effective forms of interaction with customers. It is a good way to engage their target audience on a personal level, create the right brand tone and answer questions from potential customers. But they also require a lot of time to effectively set up and organize them. Automated webinar platform, in turn, can significantly improve efficiency. There is a need to host a webinar just once. After recording it, you can show it to others in the auto mode. In very simple terms, you can deliver value and sell your products or services around the clock.
Automated webinars often improve the experience of participants in such events since they can watch your webinar at their convenience. They do not need to adjust their schedule to a specific time. This is extremely beneficial for members who live in different time zones. Additionally, automated webinars can be customized to meet the needs of specific audiences, ensuring that the content is relevant and engaging. This can lead to increased engagement and participation, as well as higher satisfaction rates among attendees.
Automated webinars can also be customized in such a way as to keep your users involved. For example, you can add surveys and quizzes, calls-to-action, and live forms. Frequently, businesses form dedicated communities for webinar participants as well, so that they communicate live with each other and with the brand.
Repurposability is one of the key benefits of automated webinars. Unlike live webinars, which are typically one-time events, automated webinars can be recorded and reused multiple times. This means that the content can be repurposed and used in various ways to provide ongoing value to customers. For example, a recorded webinar can be edited and turned into a series of shorter videos that can be shared on social media or a blog. The audio from the webinar can be turned into a podcast, and the transcript can be used to create a blog post or an e-book.
Lead generation is another significant advantage of automated webinars. By requiring participants to provide their contact information before accessing the content, businesses can generate a list of qualified leads that can be used for future marketing efforts. For example, a business that sells software to small businesses can create an automated webinar that provides tips and best practices for using the software. To access the webinar, participants must provide their name, email address, and company name. The business can then use this information to follow up with participants and provide additional information about their products and services.
Last but not least, automated webinars allow for significant cost-cutting. While live webinars require significant resources, such as staff time, venue rental, and equipment, automated webinars can be produced and delivered at a lower cost. Additionally, automated webinars can be used to reach a larger audience without incurring additional costs. For example, a business can create an automated webinar and promote it to their entire email list or social media following, without having to worry about the additional costs associated with a live event.
Furthermore, automated webinars can be used to provide ongoing training and education to employees or customers, without the need for costly in-person training sessions. Overall, by using automated webinars, businesses can reduce their costs while still providing valuable content to their audience.
As you understand, in order to effectively launch such a webinar, you need to use the right automated webinar platform for this. For example, webinar platforms often offer tools for launching automated webinars. Therefore, in order to succeed in this business, it is worth spending your time finding the right automated webinar software. Below you will find some tips to help you choose an automated webinar platform custom-matched to your business needs.
So, when looking for the right platform, there are some important things to consider and ensure you will run automated webinars effectively.
- User-friendliness. The platform of your choice should be intuitive and understandable. You can try several suitable ones in a demo mode and proceed with the one you like best.
- Number of participants. Some solutions may have limits on the number of participants who can watch your webinar. Moreover, some automated webinar platforms may have different pricing policies. Therefore, it is important to pay attention to such moments.
- Ability to customize schedules. As you understand, you can run such webinars on a specific schedule. However, not all platforms offer a wide choice of when and how you can launch your webinar. Give preference to that webinar automation software that allows you to run your webinars anytime, customizing the schedule according to the needs of different target groups.
- Integrations. Before choosing the platform, make sure it integrates with other tools you use, such as email marketing software or CRM systems. This will help you streamline your workflow and save time.
- Ability to create a sales funnel. Give preference to those platforms that offer the use of automated webinars to launch a sales funnel. Automated webinar software should also allow you to send follow-up emails to participants, providing additional information and nurturing leads until they are ready to make a purchase.
- Availability of analytics. Analytics is an important tool when it comes to any strategy. Therefore, make sure that the automated webinar services offer analytical tools.
- Pricing. Consider the pricing structure of the platform and whether it aligns with your budget and needs. Some platforms charge a flat fee, while others charge based on the number of participants or webinars.
- Customer support. Choose a platform that provides reliable customer support, including access to technical support and resources such as tutorials and webinars.
By the way, if you do not want to waste your time looking for a platform yourself, then below you will find the right automated webinar platform that comes with all the essential features and has a competitive subscription price.
So, if you need a solution that will allow you to implement an automated webinar strategy, then you should test an automated webinar software like Kwiga. As you understand, it has the necessary features to implement your strategy effectively:
- There is no limit on the number of participants.
- The ability to create absolutely any display schedule.
- Convenience for visitors, as you can use any device to view webinars.
- Availability of analytics tools.
- Availability of tools for creating a sales funnel.
- You can run your first automated webinar for free.
- When you sign up, you get $6 which you can use to launch your webinars.
All you have to do is sign up on the platform and start discovering this webinar automation software. Try how everything works since it’s completely free.
In conclusion, automated webinars are a powerful tool for improving customer engagement and achieving marketing goals. By providing valuable content in an engaging format, businesses can educate and inform their audience, build relationships, and ultimately increase sales and revenue.
So, there is no need to waste time if you need to increase customer engagement and achieve the key business aims. All you need to do is to test webinar automation software like Kwiga. You will get all the vital features to run your strategy and the ability to use all the automated webinar services. So, try out Kwiga to get results.