Email Marketing – Nichehacks https://nichehacks.com Thu, 29 Feb 2024 19:45:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://nichehacks.com/wp-content/uploads/2023/12/cropped-nh-icon-32x32.png Email Marketing – Nichehacks https://nichehacks.com 32 32 How to Increase Email Lists: Best Email List Management Tools in 2024 https://nichehacks.com/increase-email-list/ Thu, 18 Jan 2024 23:25:54 +0000 https://nichehacks.com/?p=3583 In today’s digital world, businesses rely on various marketing strategies to connect with their audience and drive engagement One approach that has consistently proven effective is email marketing. By establishing a robust email marketing strategy, companies can foster direct communication with their subscribers, create personalized interactions, and increase email lists. At the heart of every successful email marketing campaign is a well-crafted email list that enables businesses to connect with their subscribers personally, build relationships, and foster brand loyalty. In this blog, we’ll explore email marketing best practices and the role of email lists in elevating marketing endeavors to new heights.

Why Email Lists Matter

1. Building a targeted audience

When it comes to email marketing, one of the key components of a successful strategy is building a targeted audience. By creating a curated email list of engaged individuals, businesses can deliver content that resonates with their subscribers’ interests and preferences. This allows for more personalized communication, which in turn fosters stronger relationships between the brand and its audience. By building a targeted audience, businesses can ensure that their email marketing efforts are reaching the right people, increasing the chances of conversions and sales.

2. Enhancing customer engagement

Another reason why email lists matter is that they enhance customer engagement. By delivering targeted content to a curated list of subscribers, businesses can ensure that their audience remains engaged and interested in their brand. This engagement can lead to increased brand loyalty and a stronger connection between the brand and its audience. By consistently providing valuable content and fostering open communication, businesses can build a relationship with their subscribers that goes beyond just a one-time purchase and keep customers engaged.

3. Driving conversions and sales

Email lists matter because they can drive conversions and sales. By delivering targeted content to a curated list of engaged subscribers, businesses can increase the chances of conversion and drive more sales. With email marketing, businesses can deliver promotional content, exclusive offers, and personalized recommendations that are tailored to each subscriber’s needs and preferences. By leveraging the power of email lists, businesses can turn casual subscribers into loyal customers who continue to engage with their brand over time.

Best Practices to Increase Email Lists

1. Creating compelling opt-in incentives

Growing an email list can be a daunting task, but there are several effective methods that can help you achieve your goals. One way to entice potential subscribers is by offering lead magnets and exclusive content that addresses their pain points. By providing valuable resources, such as ebooks or guides, you create a sense of mutual benefit that encourages users to willingly share their email addresses. Additionally, offering discounts, special promotions, or early access to sales can also be powerful incentives for users to join your email list.

2. Optimizing Website and Landing Pages for Conversions

Another way to maximize the growth of your email list is by optimizing your website and landing pages for conversions. By placing prominent and visually appealing sign-up forms strategically across your site, you create a seamless and irresistible conversion process. By utilizing persuasive copy and compelling visuals, you can convey the benefits of subscribing and assure users about data privacy.

3. Leveraging Social Media to Increase Email Lists

In the age of social media, leveraging platforms like Facebook, Instagram, and Twitter for list building is crucial. Promoting your opt-in incentives across social media channels and utilizing engaging content, contests, or interactive campaigns to drive traffic to your sign-up forms can be a highly effective strategy. By integrating social media into your email list growth strategy, you can expand your reach and connect with a wider audience.

Strategies for Email List Management

1. Segmenting your email list for personalized communication

One key strategy is segmenting your email list for personalized communication. By dividing your subscribers into specific groups based on their interests, behaviors, or demographics, you can deliver targeted content that is more likely to resonate with them. This approach increases the relevance of your emails and can lead to higher engagement rates and conversions.

2. Cleaning and maintaining a healthy email list

Another important strategy is cleaning and maintaining a healthy email list. This involves regularly removing inactive subscribers and ensuring that your email list is up-to-date with accurate information. This not only improves the deliverability of your emails but also helps to maintain a high sender reputation and avoid being flagged as spam.

3. Automating email workflows for efficiency

Automating email workflows is another strategy that can help improve the efficiency of your email list management. By setting up automated workflows, you can save time and resources while ensuring that your subscribers receive timely and relevant content. Automation can also help to streamline the entire email marketing process, from sign-up forms to lead nurturing to post-purchase follow-ups.

4. Monitoring and analyzing key metrics for performance improvement

Finally, monitoring and analyzing key metrics is essential for improving the performance of your email marketing campaigns. By tracking metrics such as open rates, click-through rates, and conversion rates, you can identify areas for improvement and adjust your strategy accordingly. This approach helps to ensure that your email list is delivering the best possible results and that you are getting the most out of your email marketing efforts.

The Role of Content in Email Marketing

Crafting engaging and relevant email content

Email marketing is an effective tool for businesses to reach out to their customers and build lasting relationships. One of the key aspects of successful email marketing is crafting engaging and relevant email content. This not only keeps subscribers interested, but also encourages them to take action.

Utilizing storytelling to connect with subscribers

Another effective technique to connect with subscribers is through the use of storytelling. By sharing stories that resonate with your audience, you can create an emotional connection that fosters loyalty and trust. This can lead to increased engagement and conversions.

Incorporating multimedia elements for visual appeal

Incorporating multimedia elements is also important for visual appeal. This can include images, videos, and other interactive content that enhances the user experience and makes your emails more memorable. By implementing these strategies, businesses can create email campaigns that are not only effective, but also enjoyable for their subscribers.

Best Email List Management Tools

Email list management is a crucial aspect of email marketing. In order to effectively manage email campaigns, businesses require the right tools. Here is an overview of some of the top email marketing platforms available, along with their features and benefits:

1. Mailchimp

Mailchimp is a popular email marketing platform that offers a user-friendly interface and a range of features. It includes drag-and-drop templates, automation workflows, and analytics to track campaign performance.

2. Constant Contact

Constant Contact is another popular email marketing platform that offers customizable templates, social media integration, and list segmentation. It also includes a range of automation features to streamline email campaigns.

3. HubSpot

HubSpot is an all-in-one marketing platform that includes email marketing as well as other marketing tools such as CRM, social media, and analytics. It provides a range of features including email templates, A/B testing, and lead nurturing workflows.

4. Campaign Monitor

Campaign Monitor is a flexible email marketing platform that offers customizable templates, segmentation, and automation workflows. It also includes advanced analytics to track campaign performance and subscriber behavior.

When choosing the right tool for your business, it’s important to consider your specific needs and goals. Factors to consider include the size of your email list, your budget, and the level of automation you require. By carefully evaluating each tool and assessing your business needs, you can choose the email list management tool that is best suited to your unique requirements.

Wrapping-Up

In conclusion, email marketing is a crucial component of any digital marketing strategy. By building a targeted audience, enhancing customer engagement, and driving conversions and sales, businesses can leverage the power of email lists to achieve their marketing goals. To increase email lists, businesses should focus on creating compelling opt-in incentives, optimizing website and landing pages for conversions, and leveraging social media. Effective email list management strategies such as segmenting the email list for personalized communication and cleaning and maintaining a healthy email list are also essential. By following these best practices, businesses can elevate their email marketing endeavors to new heights and achieve greater success in their marketing efforts.

Frequently Asked Questions (FAQs)

How Do I Build My Email List?

Building an effective email list is crucial for successful email marketing. Start by creating compelling opt-in forms on your website, offering valuable incentives such as exclusive content or discounts. Utilize social media platforms to promote your newsletter and engage with your audience. Implementing a double opt-in process ensures that your subscribers are genuinely interested, and regularly updating your content keeps them engaged over time.

What is the Best Email Marketing Platform for Beginners?

For beginners, it’s essential to choose an email marketing platform that is user-friendly and offers robust features. HubSpot is a popular choice, known for its intuitive interface and customizable templates. Constant Contact is another excellent option, providing easy-to-use tools and helpful tutorials for beginners. Consider your specific needs and budget when selecting the platform that best aligns with your goals.

Is Email Marketing Effective?

Absolutely! Email marketing remains one of the most effective channels for connecting with your audience. It allows for personalized communication, targeted messaging, and measurable results. With the right strategy, you can build strong relationships with your subscribers, drive conversions, and achieve a high return on investment. Regularly analyze your email campaigns, optimize content based on insights, and stay attuned to industry trends to maximize the effectiveness of your email marketing efforts.

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The Best ClickFunnels Alternatives in 2024 https://nichehacks.com/clickfunnels-alternative/ Thu, 11 Jan 2024 23:03:24 +0000 https://nichehacks.com/?p=3168 ClickFunnels is an extremely popular SaaS (Software as a Service) tool that acts as a comprehensive sales funnel builder. But if you’re looking at ClickFunnels alternatives to find the best tool, we’ll give you a full review of ClickFunnels alternatives that can help you streamline your online marketing business and help you to skyrocket your sales and make money online.

Common Issues with ClickFunnels

High Costs and Pricing Tiers

Although ClickFunnels is well-known for its functionality, it can be pricey. The platform operates on a tiered pricing model, which can be difficult for businesses with budget concerns. The higher-tiered plans can prohibit smaller businesses or startups from being able to utilize everything the platform has to offer. This barrier can make ClickFunnels a difficult option for small online startups or individual marketers looking to start a business online.

The Best Clickfunnels Alternatives in 2024

Limited Customization Options

Another concern for ClickFunnels users can be it’s limited customization options. Although it provides pre-designed templates for users, it doesn’t allow for as much customization as some users may prefer. Businesses with unique branding or those looking for a highly tailored user experience may run into trouble when trying to create on ClickFunnels.

Learning Curve for Beginners

ClickFunnels offers users a large number of features, which is great, but the learning curve can be a hindrance for businesses looking for a more intuitive and user-friendly solution, especially those seeking quick implementation of their marketing strategies.

ClickFunnels Alternative 1: QuickFunnel

What is QuickFunnel?

QuickFunnel is a ClickFunnels alternative that is an all-in-one platform. QuickFunnel provides you with everything you could need to create a successful sales & marketing funnel, even if you’re just a beginner. QuickFunnel provides you with a user-friendly, drag-and-drop platform that gives you the ability to fully customize, and scale your business on your terms. With Pro, Elite, Enterprise, Agency, and Bizdrive packages for one $297 payment, you’ll have all the tools you need to create a successful marketing funnel and streamline your user journey.

Key Features and Benefits

Each of QuickFunnel’s 5 packages provides you with different key benefits, which we will list below. Keep in mind, when you purchase the Quickfunnel bundle, you receive ALL of the following benefits and features.

Pro

Pro allows users to create proven-to-convert funnels and websites with ease. It allows you to utilize the following tools:

  • Email Marketing & Lead Management
  • Landing Page Builder
  • Drag & Drop Visual Funnel Designer
  • Drag & Drop Page Editor
  • Domains & Hosting Services
  • Sales Funnel, Lead Funnel, Webinar, and Product Launch Funnels

Elite

Elite is the next tier of QuickFunnel. Pro allows you to utilize the following features:

  • Custom Domains
  • Unlimited Bandwidth for Hosting
  • Unlimited Page Visits
  • Unlimited Leads
  • Unlimited A/B Testing for Landing Pages & Funnels
  • 100 Extra Templates
  • Advanced Analytics of your Funnels & Pages
  • Downloading & Sharing Funnels & Templates with your team, clients, and group.
  • Duplicate Landing Pages & Funnels
  • Ultra-Light HLS Video Player
  • CRM Integrations
  • Smart-Checkout Lists
  • Lead Management
  • 3rd Party Integration with JVZoo, ClickBank & WarriorPlus along with PayPal & Stripe
  • Auto-Registration for Subscribers of Webinars

Enterprise

  • Built-In Autoresponder to send promotional and follow-up emails
  • Unlimited Email List
  • List Management, Segmentation, Suppression & Tagging
  • Preloaded DFY Email Templates
  • Inbuilt Text & Inline Editor
  • Audience Management
  • CRM Integrations
  • Advanced Email Analytics
  • Up to 50 Team Members
  • Subscription Management System

Agency

  • Unlimited Team Members
  • Unlimited Agency License to Serve Clients
  • Unlimited White Label Branding
  • Create Your Own Funnel & Page Templates
  • Accurate Analysis for Team Member’s Activities
  • Chat Support to you and your clients – Directly from Software

Bizdrive

  • Store & Manage Files with Storage Drive
  • Unlimited Leads & Unlimited Audience from Share Pages
  • 1 Million + Royalty-free Stock Photos and Videos
  • Like/Dislike Option on Share Pages
  • SEO Optimized Pages
  • Single Dashboard to Manage all File Types
  • Store, Manage & Share Unlimited Files
  • Access Files anytime, anywhere with Business Cloud
  • File Security with Online Backup – Up to 30-day File Recovery
  • File Preview before Sharing
  • 1-Click Google Drive & Dropbox Integration
  • Fast CDNs for Delivering Files at Lightning Speed

Cost Comparison: ClickFunnels vs. QuickFunnel

While ClickFunnels is on a tiered payment structure, QuickFunnel is a one-time payment. This can be a plus for users who don’t want to hassle with monthly subscriptions. A one-time payment on QuickFunnel is only $89 more than a $208/month subscription on ClickFunnels. QuickFunnel also provides a 30-day risk-free money-back guarantee. If you don’t like the product, you can get your money back, which is HUGE compared to being locked into a Clickfunnels monthly subscription, which is billed annually.

ClickFunnels Alternative 2: GetResponse

What is GetResponse?

GetResponse is another popular ClickFunnels alternative. GetResponse is a comprehensive online marketing tool that provides services like email marketing, automation, landing pages, and webinar hosting. GetResponse allows marketers to create campaigns, manage said campaigns, build engaging landing pages, and automate their processes to save time and effort.

Key Features and Benefits

GetResponse is a ClickFunnels alternative that offers a variety of benefits and features that make it extremely valuable to marketers. The following are some of our favorite features:

  • Email Marketing
  • Automation Tools (Autoresponders, Workflows, Behavior-Based Triggers)
  • Landing Page Builder – Drag-and-Drop editor
  • Webinar Hosting
  • Detailed Analytics and Reporting
  • A/B Testing
  • CRM Integration
  • Responsive Design
  • Advanced Audience Segmentation
  • eCommerce Tools (Abandoned Cart Emails, Product Recommendations)

Cost Comparison: ClickFunnels vs. GetResponse

GetResponse‘s pricing is subscription-based and offers a multitude of plans based on your specific needs. If you’re just looking for email marketing, you’ll be billed annually at $187.20 total. If you’re looking for their most popular plan, which offers marketing automation, you’re looking at $580.80 annually. Their eCommerce plan provides more features and costs $1171.20 yearly. GetResponse MAX, their most powerful tool created for enterprises, costs $11,988 yearly. Compared to ClickFunnels, GetResponse provides a much better value for your money.

Our Pick for the Best ClickFunnels Alternative

In conclusion, while ClickFunnels is a widely recognized sales funnel builder, businesses facing challenges such as high costs, limited customization, and a steep learning curve might seek alternatives. Our top recommendation is QuickFunnel, an all-in-one platform that stands out for its low one-time payment and extensive features. With included packages like Pro, Elite, Enterprise, Agency, and Bizdrive, QuickFunnel empowers users with a user-friendly, drag-and-drop platform, offering tools like email marketing, landing page builder, advanced analytics, and more. The competitive pricing, including a 30-day risk-free money-back guarantee, positions QuickFunnel as a compelling ClickFunnels alternative for those looking to streamline their marketing funnels without the burden of recurring monthly subscriptions. Opting for QuickFunnel ensures not only affordability but also a comprehensive toolkit for successful online marketing endeavors.

Frequently Asked Questions (FAQs)

Why choose QuickFunnel as a ClickFunnels alternative?

QuickFunnel stands out for its low one-time payment, providing an affordable alternative to ClickFunnels’ tiered pricing model. This ensures that users have access to extensive features without the hassle of monthly subscriptions.

What key features does QuickFunnel offer for marketing funnels?

QuickFunnel offers a range of features across its packages, including a drag-and-drop visual funnel designer, landing page builder, email marketing, CRM integrations, and advanced analytics. These tools empower users to create successful sales and marketing funnels.

How does QuickFunnel address the concerns of high costs and budget constraints?

Unlike ClickFunnels, QuickFunnel operates on a one-time payment model, making it a cost-effective choice. The pricing is transparent, with packages like Pro, Elite, Enterprise, Agency, and Bizdrive, catering to different needs and providing value for money.

How does QuickFunnel compare to other ClickFunnels alternatives, like GetResponse?

QuickFunnel competes favorably with alternatives like GetResponse by offering a comprehensive suite of tools at a competitive one-time price. The article highlights the key features of both QuickFunnel and GetResponse, emphasizing the value proposition and affordability of QuickFunnel as a top choice.

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7 Email marketing trends to plan 2021 https://nichehacks.com/seven-email-marketing-trends-917zdl/ Wed, 21 Apr 2021 04:00:00 +0000 https://nichehacks.com/uncategorized/seven-email-marketing-trends-aeylq9/ In the post-COVID period, email open and conversion rates have enjoyed an increase by 31% and 22%, respectively. Since it provides businesses and customers to interact without making physical contact, I’d say email marketing is way ahead of the curve. But to develop an effective email marketing strategy, you must know the trends that will govern email marketing in 2021. In this post, we’ll discuss what these email marketing trends are and examples of each so you can implement them in your campaigns.

Use Hyper-Personalization

Hyper-personalization is more than just an email marketing trend. It’s something that needs to be present regarding every single email marketing campaign a brand might create.

All you need to do is dive deep into your customers’ data and invest in email marketing platformsthat carry artificial intelligence and machine learning tools. These will be able to create segments so small that correspond to your customers on a one-on-one basis.

To do that, you will need to study your customers’ behavior on your website and use marketing automation that will allow you to make the best out of the customer journey, with automated welcome, cart abandonment, and thank-you emails or personalized newsletters.

(Source)

RescueTime is a time-tracking software that monitors your online activity to help you become more productive. To do this, the tool sends regular emails regarding the hours you spent on certain activities and the most used apps during the period.

In this email marketing example, RescueTime generates dynamic content based on how much the user used the tool. This results in the creation of personalized emails tailor-made to subscribers.

Another example of hyper-personalization is Spotify’s Year in Music email.

(Source)

The app sends these interactive emails before the end of the year to show users the music they’ve listened to for the year.

Clicking on the link points you to the playlist in your app containing the songs you listened to the most. It’s a great way to look back on the year that was from your choices of music.

The examples above give email marketers the advantage of personalizing and automating at scale and creating emails targeted and look and feel tailor-made.

In the end, every subscriber will receive an email created and curated using their data, especially from them

Send Interactive Content

Instead of the usual text-image-CTA combination found in regular emails, you can stand out instead with interactive content.

This contains additional elements, animation, and features in the content that help spruce up your emails and increase conversion and engagement rates.

(Source)

Above is an example of an email with interactive content from Bose for their Black Friday campaign.

Instead of just showing you how much you can save by buying its headphones and speakers on sale, you need to scratch off the grey area on the email (just like you would on a scratch card) to view it.

It’s these little things that help differentiate your email from other businesses by getting them to engage with it in different ways.

In this example, Jot also shows you the possibilities of adding videos that people can watch from their inbox. You had to click a button to open a new window that would play the video back then. With interactive content, you don’t have to do it anymore.

This is one of the email marketing trends that has paved the way for businesses to deliver more fun newsletters that subscribers will love.

Appreciate Your Customers

Showing how much you appreciate your customers goes a long way. 

There are benefits to showing gratitude to customers according more accessible to a studyconducted by MarketingProfs:

Open rates for anniversary campaigns were nearly three times as high: 34.4% vs. 12.9%.

Missing out on that revenue would be catastrophic, especially during a pandemic. 

You see, COVID-19 has made the need to build email content for the customers and show them how important they are to you even more critical when it comes to the customer’s lifecycle.

So, showing your customers you’re their biggest fan and putting them right in the middle of your marketing automation strategy will create an emotional response – and connection – and help boost engagement, exposure, and loyalty.

(Source)

As you can see, Aesop is one of the brands that appreciate how their customers are there, even when they’re far apart, and they decide to give back to their community that way:

With closed stores – for everyone’s safety – one would argue that this email is counter-intuitive. But not when you make a prospect’s life easier by offering free shipping, which is a much-needed discount.

In that case, Aesop made sure to value prospects above anyone else by using a customer appreciation email that gives back to their community. This is a great way to engage subscribers by providing more than just kind words. 

Customer appreciation – and therefore, customer appreciation email campaigns – are more than emails that target customers according to their position on the sales funnel. A thank-you email, a birthday email, or an anniversary email goes a long way. But so does an email that shows how much you appreciate your customers in trying times.

Address Social Issues

This goes hand-in-hand with appreciation emails. 

Social justice is a theme that’s long overdue when it comes to email marketing, and the pandemic showed just that.

For better or worse, marketers deal with communities, and communities face several social issues daily. And content that doesn’t address those issues is, by default, not tailor-made.

(Source)

Emails like this from Aftershokz are a perfect example of taking a stand for the greater good. It educates people and helps them understand your position as a company.

Social justice themes need to be a staple in your content calendar, especially during the pandemic.

As marketers, you need to monitor the content your ideal audience is interested in and find the cause that would benefit your business — and would be in tune with your tone of voice and values — as much as it can help your audience.

Voicing your social concerns and making a firm stand give your audience the platform to discuss, engage with, and trust in your brand. It also shows your workforce’s values and the commitment you could have to a cause that would resonate with your prospects. 

(Source)

As you can see above, McDonald’s chose to develop social justice content in this email marketing campaign and participate in thanking all frontline, health, and essential workers by providing free meals.

COVID-19 worked for the brand, helping it shape a more socially conscious image and, at the same time, thanking the NHS workers for all their hard work. This type of “thank-you” charity will help prospects trust your brand and connect with it.

Finally, note the “Spread the word” CTA that urges the recipients to let more people know, utilizing word-of-mouth marketing as well.

Leverage on User Generated Content

Regarding user-generated content (UGC), we’re not talking here about content curation.

Although you can compile content from different sites to send it to users for increased engagement, we’re referring to another type of UGC here: customer reviews and testimonials.

Getting 5-star reviews from customers is a trend that’ll never go away. Positive testimonials from happy customers are a sign that your business is going on the right track.

At the same time, you need to show subscribers that your customers are satisfied with your product or service that they left a review.

And what better way to showcase these than to send them as part of your email marketing campaigns?

(Source)

In this marketing email by capsule wardrobe company Cladwell, personal stories from users of the service on how the company helped them with their problem of having a closet filled with clothes.

Testimonials help educate prospective customers on what your business is about and generate more interest in your services. It could then lead to potential sales and revenue moving forward.

To get reviews to feature on your emails, check your Google My Business account and sites like Yelp, Facebook, and others. See if customers left positive reviews that you can use.

If your business doesn’t have reviews yet, you can send an email blast to customers asking for reviews. 

Mix Plain-Text and HTML Emails in Your Marketing Automation

The battle between plain-text vs. HTML email design rages on.

The answer depends on who you ask — for some email marketers, designing and coming up with branded messages to send subscribers results in higher conversion rates. Others live by the simplicity and the non-salesy appearance of text-only emails.

However, it’s always better to use both and see which between the two performs the best. It’s what most brands do for their email marketing strategy.

The choice between plain-text or HTML email also falls on the message you want to convey to your audience.

(Source)

In the example above, Tupperware did a great job in taking the pandemic seriously with this no-nonsense text email. The company acknowledges COVID-19, and the brand’s independent reps sell their product and how customers buy them during the pandemic.

At the same time, Tupperware also sends HTML emails to subscribers. Here’s an example that showcases its snack-themed products, a livelier tone compared to the previous one.

(Source)

The examples above show that you should use an email design that fits the tone of the message. You don’t have to stick with just one — go with any design that you think converts best.

Take Care of Any Privacy Concerns

Privacy has always been a very sore topic for companies and a huge concern for consumers. 

Many businesses have sent emails updating subscribers about their privacy policy in light of GDPR in 2018.

(Source)

The idea of GDPR is getting the consent of subscribers to send them marketing emails. If not, they can unsubscribe from your list to not receive these emails but still be part of your list for updates.

The rule is always to clean up your email list and never email those who haven’t permitted you to do so or haven’t interacted with your emails for quite some time.

While GDPR has helped prevent unwanted emails from being sent, some things can be done only by using email newsletter tools.

To make sure that you’ve got your prospect’s explicit permission when it comes to emailing them, you can do the following:

  • Add a check-box to your email form that will state the consent the prospect is giving you and will link to a T&C’s page.
  • Allow prospects to pick out the kind of newsletters they’d like to receive and the frequency they’d like to receive it in, the way BuzzFeed does. That way, having their permission is unavoidable.
  • Put the unsubscribe button right there where your prospects can see it. Having prospects flag your email as spam won’t do you any favors in avoiding the spam folder or scoring better deliverability rates.

All in all, emailing people who don’t want to hear from you. Whether because they never agreed to or because they unsubscribed from your email list, it’s your job to keep away from them.

And this can’t happen without keeping your list clean and your opt-ins double.

Email marketing during the pandemic has grown even more potent thanks to the trends for 2021 discussed above.

In a way, COVID-19 encourages companies to leverage emails into their marketing strategies, which brought forth innovative ways to reach out to their customers more effectively.

Using email automation tools to execute these trends, you should be able to enjoy even higher open and conversion rates to help push your business to the top.

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10 Steps to Email Campaign Mastery: A Comprehensive Guide https://nichehacks.com/email-campaign-management-guide-w9vlqo/ Mon, 24 Aug 2020 00:00:00 +0000 https://nichehacks.com/uncategorized/email-campaign-management-guide-w9vlqo/

Did you know 293.6 billion emails are sent and received every day? According to Statista, that figure will escalate to a whopping 347.3 billion by the year 2022. These figures make it evident that competition is growing every day.

That’s why it becomes imperative to do your email marketing right. From reaching your target audience to keeping their interest in your brand intact, your email marketing campaign should be able to do it all.

What is an email campaign?

Before we delve deep into various steps to ace the email marketing campaign, let’s see what email marketing campaign is all about. An email marketing campaign helps marketers in sending emails to their customers and prospects. A successful email marketing campaign encourages customers to take action, thereby enhancing your conversion rate. That’s the reason 87% of marketers use email marketing to promote their content.

One of the biggest advantages of email marketing is its wide usage. After all, HubSpot tells us that 99% of people check their emails every day. This makes email marketing the best tool to develop customer relationships while increasing your ROI. Imagine spending $1 and getting returns as high as $44. That’s exactly what email marketing does.

Moreover, the vast majority of SMBs are already using email as their primary acquisition channel. So, if you haven’t thought of joining the email marketing bandwagon, it is high time you do it.

How do you run an email campaign?

Before going ahead with a successful email marketing campaign, you need to follow certain steps to develop a strategy that’s not only top-notch but drives results too. Here’s a 10 step guide to help you ace your email marketing campaign.

01 – Create a targeted email list

An email list is a critical aspect of email marketing. So, make sure you have an organically built email list with valid email addresses. You can do so by creating a well-crafted landing page or opt-in forms that act as a lead magnet. Try offering something valuable to the subscribers in exchange for the email address.

Also, make it a point to convey your message clearly through your landing page. Besides, instead of relying on a single landing page and asking everything to your subscriber at once, it is better to create subsequent landing pages with questions according to their engagement level.

02 – Understand your objectives and goals

If you want to run a successful email marketing campaign, you must know what you want to achieve. The goals and objectives that you should consider include:

a) Welcome new customers onboard

The first and foremost step is welcoming subscribers who sign up for your brand. You can make a good first impression with your welcome email by briefing them about your business and values. It will help you in building a strong relationship with them. Subscribers about their beauty products to enticing them to purchase through robust multiple CTAs, Glossier’s welcome email has all the elements to hit the customer’s right chord at the right time. They have also gone a step ahead and included real-life stories of customers with a connection to Glossier.

Glossier Email Campaign

Source

b) Boost your engagement

From promoting a webinar to striking a chord with the customer for making an initial sale, email helps you convey various messages to enhance engagement.

c) Nurture your subscribers

It is important to nurture your existing subscriber base by giving them something that they will value.

d) Segment your subscribers

Segmenting your subscriber base is critical for sending them more targeted email marketing campaigns.

03 – Decipher the kind of emails you have to send

It is also critical to have an understanding of the various kinds of emails that you can send. Here’s a quick look at three broad email types:

a) Promotional emails

Promotional emails work as a self-promotional tool and give customers an idea about various sales and offer that a brand is willing to give them. See how MODERNICA does it like a pro in its HTML email template promoting Black Friday sale. They have made good use of FOMO, i.e., fear of missing out, to encourage subscribers to shop their limited edition collection. Besides, the 15% discount is also a great way of motivating people to purchase.

b) Relational emails

Relational emails help you foster your relationship with your customer base by offering them what you promised. From a weekly newsletter and a gift to relevant information, relational emails help you send it all and win customers’ appreciation. Here’s a visually appealing weekly newsletter example from ActionRocket. See how they have made good use of weekly newsletters by giving their subscribers insight into top email design reviews.

c) Transactional emails

Transactional emails are automated emails, triggered based on a subscriber’s action. It includes sign-up confirmation emails, welcome messages, order or purchase confirmation emails, and so on. You can take some inspiration from the order confirmation email template of Affinity. They have done a good job by personalizing it with the name of the subscriber. Further, they have included the order details in a brief yet clear way while thanking the subscriber for their order.

04 – Get insights into your audience

It is important to know about your audience. As mentioned earlier, you can collect some real data through subscription and opt-in forms. Also, you can gather relevant data through Google Analytics and Facebook insights. From data on demographics and locations to insight into customer interest, you will get a clear picture of your customer’s interests and buying habits through these tools.

05 – Make a plan for sending emails and follow-ups

By now you must be well acquainted with your goals, email types, and your target audience. So, you can start planning your email marketing campaign by keeping the following points in mind:

  • The frequency of emails
  • The types of emails you need to send
  • A simple idea of the email content
  • The action you want your subscribers to take, which can range anywhere between signing up for an event or buying a product or service from you

In short, you must make your emails timely, relevant, and interesting while planning your email marketing campaign

06 – Create an impeccable subject line

Once you have an outline of your email campaign, you can draft your email subject line. It plays a critical role in enticing users to open and click-through your emails.

From giving people a precise idea about your email’s content to adding a touch of personalization, a good subject line should have it all.

07 – Make your email copy world-class

If you want your subscribers to read your emails, make sure your email copy is top-notch. For extracting the best results, keep your email copy short. Also, before you pitch any sales or offers, let people get comfortable with your brand. You can add a touch of personalization in your email copy. From addressing your subscribers from their first name to targeting users based on their interests and preferences, there is a lot you can do through your email copy.

Further, a personal story, content that gives value, and including interactive elements are few of the many ways an email copy can help you engage your subscribers. Take a look at this HTML email template from Dunkin Donuts. It hasn’t only addressed the user from his first name but also made the email visually appealing by including a GIF into it that perfectly matches the Mother’s Day vibes.

08 – Don’t neglect your email designs

No matter how good your email copy is, it is of no use if the design is not up to the mark. Remember, your email’s purpose is to get the message across your audience while enticing them to take action. From fonts and typography to formatting and having responsive templates, make sure your email design is smooth. It would help if you stayed away from the clutter and irrelevant elements while making your CTA stand out. See how ILIA has made good use of white space in this email and kept the message to-the-point along with a robust CTA.

09 – A/B test your email campaign

Whether it is your subject line, preheader text, email layout, images, or CTA, you must check whether they are resonating well with your subscriber base. You can do so through A/B testing. Start by setting up two variations of a single campaign and send it to a small portion of your total recipients. While half of the test group receives version A of the campaign, the other half receives version B. Further, the result is measured by the most opens or clicks. The version with the highest opens and clicks is declared the winning version and is sent to the remaining subscribers.

10 – Track your email marketing performance

It would help if you also tracked important email metrics such as click-through rates, open rates, unsubscribes, spam rates, and so on. This will give you a clear idea about what’s working for your email campaign and what’s not. However, make sure you track your email marketing performance consistently. You can do so by establishing a tracking schedule. It can either be weekly, monthly, or campaign by campaign. It will help you analyze your progress against previous performance, thereby making it easy to spot improvement or decline patterns.

Here’s a screenshot that throws light on how the email campaign has performed in terms of open rate, click rate, and time spent viewing the email. You must monitor these metrics for every email, and if you observe a dip in the open or click-through rate or a sudden rise in unsubscribes or spam complaints, you must revisit the campaigns and optimize them for better results.

Wrapping up

That’s everything you need to know about running a successful email marketing campaign. Remember, email campaign management is a part of email marketing. Therefore, if you carry your email marketing campaign the right way, it will increase the efficiency of your overall email marketing strategy and, of course, boost your sales and ROI.

Take some cues from the above-mentioned guide. It will surely help you attain your email marketing goals.

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SendGrid Review: Reliable Email Marketing Software for Digital & Affiliate Marketers https://nichehacks.com/sendgrid-review-le8mpo/ Tue, 11 Aug 2020 00:00:00 +0000 https://nichehacks.com/uncategorized/sendgrid-review-le8mpo/

If you’re wondering whether SendGrid is the right email marketing software for your business, you’ve come to the right place.

SendGrid has been around for a long time, much longer than some of the newer email marketing tools, but you still don’t hear about it from the leading bloggers, marketers, and even product review sites.

Why?

Is it a sub-standard product?

Is it not designed for mainstream marketers?

Or does it simply not offer an attractive affiliate commission rate because of which no one writes about?

This SendGrid review has all the answers (plus a lot more)

I’ll tell you exactly what SendGrid is, how it’s different from other email marketing tools like GetResponse or Mailchimp, and most importantly if it’s worth spending your money on.

What is SendGrid? Review & Product Details

SendGrid is a leading email marketing company that specializes in transactional emails and prides itself on its email deliverability rates and security.

Founded in 2009, SendGrid currently has more than 80,000 users and is one of the most well-known email marketing service providers, especially for B2B companies.

In 2019, it was acquired by Twilio, a leading cloud communications company, for $2 billion. Since then Twilio SendGrid has added several new features to its platform in a bid to expand its user base.

However, SendGrid has a different target audience when compared with services like GetResponse, MailChimp, or ActiveCampaign.

Its primary USP is the email deliverability of transactional emails for large enterprises that need a reliable email service for mass email campaigns.

What Are Transactional Emails?

When you sign-up for a service like Facebook, Twitter, Uber or any other online business, you receive automatic sign-up notifications.

Similarly, when you make changes to your profile on a social network it sends you automated update notifications.

Or when you receive payments in PayPal (or when your account gets suspended) you get automated  “no-reply” emails to your inbox.

All of these are examples of transactional emails.

Transactional emails are routine notification emails or emails that are sent to facilitate an agreed-upon service that you’ve signed up for online.

Large companies Uber, Airbnb, etc. with millions of registered users send several hundred million transactional emails per month.

SendGrid specializes in making sure your emails reach the customers’ email inbox instead of their junk folders.

Plus they provide much deeper email analytics than most other email marketing services which allows their clients to calculate their email marketing ROI and develop optimization strategies much more effectively.

From the outside, this seems like a simple service.

In reality, though, it saves billions of dollars in annual engineering costs, marketing expenses, and customer service costs.

Is SendGrid Not Designed For Small Businesses And Bloggers?

SendGrid is renowned for the deliverability rates of its transactional emails.

However, that doesn’t mean it’s not designed for small businesses, bloggers, and marketers.

It offers all the basic email marketing functions that any small business or beginner online marketer needs.

It even has several automation features and testing capabilities.

Plus, it is one of the few email marketing services that offer a free plan.

Its pricing plans are also quite reasonable as compared to the other services in the email industry.

Let’s take a closer look.

SendGrid Pricing & Free Plan | Is SendGrid Free?

SendGrid’s pricing structure is based on the size of your subscriber base and the number of emails you send them every month.

Let’s have a look at the pricing plans before digging further.

As you can see, the Basic plan costs you $15/month for up to 1000 subscribers 15000 monthly email limit. You also get A/B testing features with 10 testing credits, 5 sign up forms, 1 team account, and ticket & chat support.

The Advanced plan costs $60/month for 5000 and a monthly email limit of 25000. Plus you get basic automation features, a dedicated IP, and 1000 team accounts in addition to all the other features of the Basic plan.

SendGrid also offers a Free plan in which you can store up to 2000 subscribers with a monthly email limit of 6000. It comes with basic automation features, 1 sign up form, and 3 email testing credits along with the other standard email marketing features like email builder, segmentation, and email templates.

When I compare the three plans, the Free plan is definitely an attractive choice for bloggers, small businesses, or anyone who’s looking for a free solution.

The Basic and Advanced plans, however, are a bit of a mixed bag.

There are no automation features in the Basic plan which is quite strange considering that SendGrid doesn’t offer advanced automation anyway.

The Advanced plan, on the other hand, offers much more than a small business needs.

However, their sending limits and subscriber counts are quite reasonable for both plans and should encourage users to sign up if they’re looking for reliability over advanced automation features.

Both the paid plans come with a Free Trial (no credit card needed).

So they’ve definitely opened a window for those who want to experience SendGrid and see if its the right fit for their business.

SendGrid Pros & Cons, Strengths & Weaknesses

SendGrid has many strengths but it also has its share of weaknesses and disadvantages depending on your business priorities.

Let’s have a quick look at its pros and cons.

  • Among the best email deliverability rates in the email marketing industry
  • Reliable server uptime and server load management
  • A very good free plan for small businesses and users with budget limitations
  • Attractive and mobile responsive email templates
  • A/B testing for single email campaigns
  • In-depth email campaign statistics broken down up to individual subscriber level
  • Ideal for organizations looking for reliable transactional email deliverability
  • Multiple indicators to help you assess your list reputation which directly impacts deliverability
  • Beginner-friendly pricing plans
  • Very limited automation capabilities which means there are no website event-based email triggers, or advanced If-Then automation workflows.
  • A/B testing not available for drip campaigns
  • No automation features in the Basic Plan
  • No tags for contact management

I – Manage Your Contacts With Lists, Segments and Custom Fields

In SendGrid, contact lists, segments, and custom fields are the primary ways to manage your subscribers.

Unlike some of the other email marketing tools, SendGrid does not support tags for now.

But the overall contact management is still pretty impressive.

You can create multiple lists originating from different sources like landing pages and sign up forms. Plus you can make use of custom fields to gather additional information about your subscribers.

To add contacts to your list, you can either manually enter email addresses, paste contact from another file, or upload a CSV file to your SendGrid account.

With CSV files, you’ll also need to manually map your contacts with the right fields. In case a field doesn’t exist, you can either skip importing it or create a custom field.

Once you submit a CSV file, it takes a few minutes to complete the import process and sends you an email alert after it’s completed.

The segmentation features are also quite impressive using which you can create segments based on all the fields in your subscriber database as well as their activity and engagement with your email campaigns.

For example, here are the conditions based on which I created a segment in SendGrid.

You can create multiple segments within an email list to design more personalized and targeted email campaigns.

You can view the detailed information about a subscriber on the individual contact page. You can also add custom fields to this list.

Overall, the list management features of SendGrid are quite good except for the fact that there are no tags (something I really miss).

But it still gives you enough tools to efficiently manage your subscribers and maintain a healthy email list.

II – Convert Subscribers With Customizable Sign-Up Forms

To build your email list the right way, you need to create opt-in forms on your site where your visitors can willingly sign up to your email list.

With SendGrid, you can create fully customizable signup forms that can be embedded anywhere on your site and landing pages.

If you’re using forms on your blog, the best placements are in the header, at the end of blog posts, and in the sidebar.

The form builder gives you all the basic options for building an email signup form along with several customization options to make your form look exactly the way you want.

However, there are no pop-ups, sliders, or exit intent signup forms available in SendGrid.

If you want to use additional fields (other than Name and Email) in the signup form you’ll need to create custom fields before creating a form. New fields cannot be created in the form builder.

Every signup form is associated with a list or a segment and can also be used as a part of an automation sequence. For example, you can set up an automation in which a series of emails is triggered as soon as a subscriber joins an email list segment through a particular form on your site.

SendGrid Free plan users can create only one signup form, while the users of Basic and Advanced plans can create 5 and 15 signup forms respectively.

III – Never Worry About Email Deliverability Rate Again

There’s no point in investing thousands of dollars in email marketing if your emails never make it to your subscriber’s email inbox.

This is where SendGrid and email deliverability come in.

Email deliverability is simply the percentage of emails that land right in your recipient’s inbox instead of their spam or junk folders.

With an excellent deliverability rate of 95%+ for mass email campaigns, deliverability is the strongest suit and the main USP of SendGrid.

For a company with over 80K customers who send more than 60 billion emails per month, that’s a remarkable percentage of emails landing directly in user inboxes.

Email deliverability is largely determined by the sender’s reputation (in this case, you).

Email inbox providers like Gmail, Yahoo, Hotmail, etc. analyze the sender’s reputation before deciding whether an email goes to the recipient’s inbox or spam folder.

Sender reputation is largely determined by the following factors.

  • Recipient Engagement: what percentage of your emails are generally opened, clicked, responded, deleted, marked as spam etc.
  • Email Content: Is your content engaging, accessible on mobile, doesn’t have spam links, etc.
  • Spam Complaints: What percentage of your emails marked as spam by your recipients.
  • Invalid Email Addresses: The number of bounced emails sent to incorrect email addresses
  • Blacklists: How many times has your IP address or sending domain been blacklisted.
  • Domain Reputation: What’s the reputation of your sending domain? Do you link out to unreliable or spammy sites or do you promote dubious affiliate offers? All o this earns you a bad reputation and hurts your deliverability rate.

To give you an idea of your seder reputation, SendGrid shows a reputation score in your main dashboard that’s updated after every email sent from your account.

This percentage is based on your email for the last 30 days and is updated daily. Every new bounced email, spam report, or low engagement campaign impacts this score.

However, it’s only a reflection of your overall reputation and does not indicate the percentage of emails that are delivered to your subscribers’ inboxes.

There’s also plenty of help content available on the SendGrid blog and knowledge base to help you understand deliverability and how to improve it.

IV – Design Eye-Catching Email Campaigns With SendGrid Email Builder

SendGrid comes with two types of Email Builders – Design Editor and Code Editor.

Design Editor is a fully visual and modern email builder for marketers with drag & drop blocks and easy-to-use functionality.

Code Editor, on the other hand, is for advanced users who want to create rich HTML emails by direly playing the code.

The same email builders are used for both Single Send campaigns ad Automation sequences.

For marketers, the Design Editor is ideal so we’ll stick to it in this review.

Whether you’re creating a Single Send email campaign or an email for an automation sequence, creating emails in the design editor is pretty simple.

You first need to choose a design template. You can start with a blank template or use a ready-to-use responsive email template by SendGrid.

For now, only six templates are available.

Next, you’ll decide whether to create your email using the Design Editor or Code Editor. As I said, we’ll go with the first option.

Design Editor gives you plenty of options for designing emails and customizing the pre-designed SendGrid templates.

For example, here are the different building blocks you can drag & drop in the email builder while designing your content.

Other than these ready-to-use blocks, there are several customization options using which you can change template color combinations, width and padding of the content box, and font size/appearance, etc.

You can also use a number of different tags in your email to add more personalization to your messages.

This is really useful if you’re using custom fields for gathering additional information about your subscribers.

The more info you have, the more personalized messages you can create using these tags.

For Single Email Campaigns, you can also configure the Sender Name, Email Subject, Preview text, and other important settings.

You can send email campaigns to a whole list or a segment from one of your lists. Plus you also have the option to send emails immediately or schedule them for specific date & time.

Once you’re done with the settings, you can save and send test emails to make sure everything looks perfect.

Overall, the Design Editor gives you all the basic options you need to create an engaging email campaign. However, I’d love to see more drag & drop blocks added to it.

V – Use SendGrid Drip Campaigns And Automation To Engage Subscribers

SendGrid isn’t known for its automation features or complex drip campaigns.

However, it still offers basic automation capabilities using which you can create different automation workflows that are mainly triggered when someone either joins an email list or an audience segment.

You can access the automation section from your account dashboard. You can start with a pre-designed Welcome email sequence or create your own custom drip campaign.

The Welcome sequence comprises of a series of introductory emails sent daily to any new subscribers who join your list.

If you create a custom drip campaign, you can start by choosing entry criteria for your subscribers which is either when someone joins an email list or a segment.

In the screenshot above, the entry criterion is the first time a contact is added to a list.

Pretty basic stuff, I know. But that’s all it offers.

On the same page, you can design your drip campaign sequence, the frequency of emails, and their timeline.

For example, in the screenshot above, the first email of the drip campaign is sent as soon as a contact meets the automation criteria.

The next email is scheduled after a gap of three days and the one after that is scheduled two days after the second email.

You can add more emails to sequence and edit their timelines.

There’s no option to create If-Then drip campaigns which means you can’t create behaviorally targeted campaigns.

You can edit the subject, sender details, and email content of every email in a drip campaign from the automation workflow section.

When you click on the “Add Email Content” button it takes you to the email designer which I described in the previous point.

Overall, there’s nothing much to talk about SendGrid automation capabilities. It’s clearly not among their priorities which is why anyone looking for advanced automation features should stay away from it.

However, if you’re a small business owner or a blogger looking to create simple welcome email sequences or email courses sent on a fixed schedule, SendGrid will do the job for you.

VI – Optimize Email Campaigns With A/B Testing

A/B Testing or Split Testing, as it’s commonly known, is an important conversion optimization technique that can help you increase the effectiveness of your email marketing campaigns and increase ROI.

In SendGrid, you can A/B Test Single Email Campaigns only.

As of now, split testing is not available for automation sequences and opt-in forms.

You can A/B Test your emails in the email builder tool next to the “Tags” link.

Currently, the A/B Testing feature allows you to experiment with different email subject lines and email body content.

To set up a test, you can create multiple versions of your email subjects or body content, define a testing range, and set your winning criteria which either be on the basis of open rate or the click rate of your emails.

Although the split testing features in SendGrid are quite reasonable, not being able to test dip campaigns and opt-in forms is a bit of a letdown.

VII – Measure Performance With In-Depth Email Analytics

SendGrid analytics are among the best in the email marketing industry.

It gives you in-depth statistics about all aspects of your email subscribers and their engagement with your email campaigns.

Plus, the main analytics dashboard summarizes the key data metrics really well which makes it easy to analyze the overall health of your subscribe base and how they’re responding to your messages.

Have a look at the number of sub-sections under the Stats section in SendGrid. This gives you a fair idea of the detail in which you can view email marketing statistics with SendGrid.

With such detailed analytics, there are no blind spots in your email marketing strategy.

For example, you can view autoresponder statistics for your drip campaigns to find out which emails in your workflow are performing below par.

You can then dig even further to diagnose why their performance isn’t up to the mark and how you can improve it.

Similarly, you can identify the most profitable categories, pages, or locations for your business and invest most of your resources on them.

In short, SendGrid gives you a really impressive range of analytics features that are comparable to any other leading email marketing software.

Wrapping Up SendGrid Features

As you can see from the features I’ve described, SendGrid offers you a solid range of email marketing functionality.

It is particularly strong in the technical aspects of email marketing and is a reliable product for any marketer or organization that’s looking to deliver important emails on a regular basis.

However, for advanced marketers who’re looking for more flexible automation and testing capabilities, SendGrid still has a lot to cover.

SendGrid Integrations | Getting More Out Of SendGrid

SendGrid can be integrated with a wide range of third-party apps and products to increase its utility and improve functionality.

Let’s quickly analyze some of their main integrations.

a. SendGrid Integration With Website Platforms

SendGrid integrates with all the popular website platforms and content management systems (CMS) easily.

SendGrid Integration With WordPress

You can integrate SendGrid with WordPress by using the official SendGrid WordPress Plugin. To use the plugin, you need to enter your SendGrid API key that you can get from your account’s Settings tab.

Once the plugin is installed, you can use SendGrid sign-up forms for list building and several other email marketing features.

SendGrid Integration With Shopify

Shopify doesn’t directly integrate with SendGrid. However, you can easily integrate the two apps using Zapier. After integrating SendGrid with Shopify, you can send automated Welcome emails, deliver product notifications, thank you emails, and a lot more.

SendGrid Integration With Magento 2.0

If you have an eCommerce site on Magento, you can use SendGrid for email marketing and list building by integrating the two apps.

To integrate SendGrid with Magento 2.0, you need to add the SendGrid extension from Magneto Marketplace.

b. SendGrid Integration With Landing Page Builders

SendGrid does not have landing pages but it can be integrated with several popular landing page apps.

SendGrid Integration With LeadPages

LeadPages is a popular landing page app that can be integrated with SendGrid using Zapier. You’ll need your SendGrid API Key to complete the integration. Once the two apps are connected, you can use SendGrid opt-in forms on landing pages created with LeadPages to collect email subscribers.

SendGrid Integration With ClickFunnels

SendGrid can be integrated with ClickFunnels which will allow you to send emails using Actionetics (email marketing solution by ClickFunnels). Here’s the complete integration guide to help you

SendGrid Integration With Privy

Privy is a popular landing page application that directly integrates with SendGrid. Simply sign up to Privy, enter your SendGrid account details, and complete the integration. Here’s the step-by-step guide.

c. SendGrid Integration With Other Tools

SendGrid can be used with a wide range of other applications and software products.

SendGrid Integration With Google Analytics

You can enable Google Analytics tracking on your SendGrid email campaigns from the Settings–>Tracking Settings section.

SendGrid Integration With Salesforce


SendGrid Reviews, Feedback & Testimonials

As I’ve mentioned earlier, SendGrid’s main claim to fame is its ability to send mass transactional email campaigns with high deliverability rates.

This is why most of the online reviews and user feedback about SendGrid is focused on these two features. There’s very little feedback about its automation, analytics, and testing capabilities.

On G2 and Capterra SendGrid has average ratings of 4.3 and 4.0 respectively. However, most of it based on its enterprise features. If you take email marketing for small businesses into the equation, I’d give it a 3.9/5 rating.

Here are a few reviews from Capterra:

Overall:…SendGrid is a great solution if sending emails from your website is critical to your business. It gives you the functionality to inspect and see what emails are being sent and to secure your emails using various security standards (ie. SPF, DKIM, etc).

Pros: Often web hosts have email limits for websites and your contact forms or orders from your site can be shut off without warning. Using SendGrid means you can control your email services from your website and see what emails are being sent and whether they are being delivered. The SendGrid console allows you to view what emails are bouncing and which aren’t being delivered (ie. fake email addresses), etc. Also SendGrid support is really great as well and will assist with how to go about securing your email using Domain Keys Identified Mail (DKIM) (or their similarly named solution of this).

Cons: With you could inspect the email bodies within the SendGrid console. Unfortunately, you can only search on the email subject, dates, etc, but not the email bodies.

SendGrid Alternatives – Other Email Marketing Software You Can Use

If you’re looking for other email marketing software you can use in place of SendGrid, there are several options you can try.

SendGrid vs. Mailchimp

Mailchimp is among the most popular email marketing services in the world and is a pretty good alternative to SendGrid. It offers a free plan, has far superior automation features, and a pretty good visual email builder.

However, SendGrid is a cheaper option plus it has better deliverability and analytics than Mailchimp.

SendGrid vs. Mailgun

If you’re looking for a reliable service for large-scale transactional email campaigns with a high deliverability rate, Mailgun is another very good option.

It is designed for developers and can be integrated with a wide range of third-party applications and software products.

However, instead of a free plan like SendGrid, it offers a free 3-month trial after which you’re charged for your campaigns.

SendGrid vs. Sendinblue

Sendinblue is a solid and well-rounded email marketing service for businesses of all sizes. It has a rich feature set that includes landing pages, and several other conversion tools, in addition to the standard email marketing and large-scale campaign capabilities.

Its marketing automation features are also more advance as compared to SendGrid and its analytics and reporting section is also impressive.

Plus, it has a free plan which allows up to 300 emails per day.

However, SendGrid is still a more reliable option for large-scale transactional emails.

SendGrid Verdict – Is It The Right Email Marketing Software For You?

If you’re running a SaaS company that needs a reliable email marketing service with basic automation and world-class deliverability rates, SendGrid is the better option for you.

Its email builder is pretty useful, plus the automation features are good enough for basic drip campaigns.

However, if you’re a blogger or affiliate marketer who’s looking for more flexibility in terms of automation, testing, conversion tools and website event tracking, SendGrid leaves a lot to be desired.

It’s still a pretty good option for beginner bloggers and small businesses who don’t need advanced automation features and are more worried about email deliverability and the overall service costs.

If you can’t make up your mind, sign up for the free plan of SendGrid to experience the service standards and decide whether it’s the right tool for your business.

SendGrid Frequently Asked Questions (FAQs)

What is SendGrid?

SendGrid is an email marketing service that allows you to host email subscribers and send mass email campaigns without maintaining your own email servers or managing the technical issues related to email marketing.

Is SendGrid safe?

SendGrid is a completely safe service that’s renowned for its high-level security and technical email marketing expertise.

Is SendGrid free?

SendGrid has a Free Plan that allows you to store up to 2000 contacts and send up to 6000 emails per month.

Why should I use SendGrid?

SendGrid specializes in email deliverability which means your emails have a much higher chance of landing directly in your subscriber’s inbox instead of going to Spam or Junk folders.

What are transactional emails?

Transactional emails are sent to facilitate agreed-upon transactions/communication between the sender and the recipient. Emails for account sign-ups, password change, account notifications, product purchases, etc. are common examples of transactional emails.

Is SendGrid designed for bloggers and affiliate marketers?

Bloggers and affiliate marketers can use SendGrid for basic email marketing features. However, it is primarily designed for large enterprises with a special focus on transactional emails.

Does SendGrid offer landing pages?

No, SendGrid does not have its own landing pages but it does integrate with several leading landing page applications.

SendGrid vs. Mailchimp – Which one is better?

Both SendGrid and Mailchimp are powerful email marketing tools. However, Mailchimp is more suitable for small businesses and bloggers as compared to SendGrid because of its ease of use, automation, and overall email marketing features.

SendGrid vs. GetResponse – Which one is better?

SendGrid and GetResponse are leading email marketing services but GetResponse is clearly the better choice for anyone looking to create advanced automation sequences, landing pages, and other traditional email marketing features.

How do I close my SendGrid account?

You can close your SendGrid account from Settings–>Account Details→ Payment & Billing–>Your Products section in your account.

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ActiveCampaign Review and Pricing – A Comprehensive Email Marketing & Automation Tool Review https://nichehacks.com/activecampaign-review-89r42o/ Sun, 02 Aug 2020 00:00:00 +0000 https://nichehacks.com/uncategorized/activecampaign-review-89r42o/ Among the email marketing tools available, ActiveCampaign is known to be one of the best, if not the best.

In this post, you’ll understand why people hold ActiveCampaign to such high regard.

We’ll delve deep into its features, use-cases, integrations with other apps, and reviews from other outlets. Finally, we’ll compare it with other email marketing software and how it stacks them against the competition. Here’s a quick look at some key interests:

  • Starting Price: $9/Month for 500 contacts and less
  • Free Trial: 14 Days (no credit card needed)
  • Average Rating: 4.5/5

What is ActiveCampaign?

In a nutshell, ActiveCampaign helps small- to medium-sized businesses streamline their marketing processes by providing them with a full suite of marketing tools, starting with its email marketing features.

You can collect contact details from your website and send them emails to engage and convert contacts into customers of your business.

More importantly, you can set up drip campaigns via automation triggers. This way, whenever visitors sign up to your email list, the tool will automatically dispatch the emails to them in the hope of bringing them down your sales funnel.

However, ActiveCampaign is more than just another email marketing tool. It has features you can use to collect even more contacts and talk to them in more meaningful ways. But we’ll get to each of them later.

With almost 600 employees working hard to provide solutions for mom-and-pop shops, ActiveCampaign currently has over 100,000 active users.



ActiveCampaign Pricing: Active Campaign Plans

Compared to other email marketing tools, ActiveCampaign offers plans at very competitive prices.

The lowest it offers is $15/month ($9/month if paid annually) for 500 contacts or less for the Lite Plan. The price increases if people in your list increases incrementally. For instance, the Lite Plan will cost $29/month ($17/month for an annual subscription) for 501-999 contacts.

Under the Lite Plan, you can send newsletters as well as create drip campaigns and autoresponders. You can also use its drag and drop email builder and use free templates to give you a head start.

The Plus Plan ($70/month or $49/month annually for 500 contacts) offers the same features the Lite Plan does and then some. Aside from unlimited sending, you can access the tool’s CRM features. Using its built-in CRM, you can score your leads and identify the ones closest to becoming a customer or client.

It also lets you activate SMS sending and subscriptions so you can send text messages to your contacts for confirmation.

Finally, you can integrate ActiveCampaign with third-party tools. You can set up triggers to export historical data from the platform onto the tool. Therefore, not only do you simplify the process of handling information about your website, but you also get to make better decisions in generating more sales and revenue for your brand.

ActiveCampaign’s most popular plan, the Professional Plan ($159/month or $129/month annually for 500 contacts) provides you with the best tools to maximize the growth of your business.

Leveraging on the platform’s Machine Learning feature, you can perform predictive sending and content to your contacts. What these do is identify the best times to send emails to people. Also, from the list of email variants you wrote, the tool will deliver the best email that fits the profile of the contact based on what the ML gathered.

Giving ActiveCampaign the keys to your customer experience helps you take away the guesswork from your marketing campaigns and focus on getting the best results from them.

Now, ActiveCampaign doesn’t limit itself to small to medium businesses. Its Enterprise Plan ($279/month or $229/month annually for 500 contacts) gives users full control over ActiveCampaign.

It can host the platform using a custom domain or mail server for white-label purposes. They also have access to free design services, social data, and more.

ActiveCampaign offers new users a 14-day free trial period to give people a chance to take the software for a spin before deciding whether to purchase it or not. That said, it does not have a free account.



ActiveCampaign Pros and Cons

There’s a reason why ActiveCampaign has received acclaim from users and critics alike. However, it doesn’t mean that everybody should use it as their email marketing tool.

Below are things that make the platform great, as well as factors that it’s missing or needs more work:

  • Segment your contacts according to lists and tags to make sure that the right group of people receive the right email.
  • Build forms from scratch and display them on your site in different ways.
  • Send multiple types of broadcast emails using pre-made templates and edit them to fit your message.
  • Create automation funnels using a variety of triggers and actions using the tool’s visual builder.
  • Manage your lists from within the platform and score them based on the actions they take on your site to help you target warm and engaged leads.
  • Import your leads from Gmail to ActiveCampaign using its Chrome extensions so you don’t have to manually transfer each.
  • Check the ActiveCampaign CRM on your mobile devices by downloading and installing the official app.
  • Send text messages to your contacts as part of an automation campaign so they can see the message faster.
  • Reach out to your contacts from your site by offering them updates and latest deals of your business.
  • Embed ActiveCampaign’s live chat widget on your site so you can answer questions of people quicker.
  • Let the platform’s Machine Learning (ML) feature determine the best times to send the email to your contacts using data regarding their open rates.
  • Create different emails about the same message for your campaign so the tool will choose the best one to send to people.
  • Has arguably the best automation features among all email marketing tools. You can create automations based on different conditions seamlessly and send automated drip campaigns to your prospects within its native CRM tool.
  • AI features take away the guesswork of choosing which emails to send and when. ActiveCampaign will use your data to calculate the best email variant and time to send to your subscribers.
  • Migrate your email list and automation from a different email marketing platform to ActiveCampaign for free. This way, you can let someone from ActiveCampaign transfer your entire list and campaigns and just focus on getting more from your tool.
  • No landing page builder. You’ll have to subscribe to a third-party tool to create landing pages with ActiveCampaign.
  • The multitude of features might confuse and overwhelm people looking for a simpler email marketing tool.
  • No landing page builder. You can include the forms into your third-party landing page, but it would be nice to create a landing page from within


    ActiveCampaign.
  • Ironically, ActiveCampaign’s myriad of different features can be overbearing to some. Beginners may find it hard to navigate through its variety of options aside from its email marketing options.

Standard Email Features

Just like any email marketing platform, ActiveCampaign lets you collect emails using its built-in form templates. Once you have their contact details, then you can finally unleash the power of the tool.

Aside from sending out broadcast emails, you can also set up campaigns that run automatically. This means, whenever people sign up to your list, ActiveCampaign will perform the tasks based on triggers and actions that the subscriber will make.

Below are the features that will help you perform these for your online business:

I – Creating segments in your list

The key to effective email marketing is creating lists specific to your needs.

While you can pile up your contacts into a single list, determining whom you want to receive your emails will be difficult. If you’re going to send the mail to everyone in your list, some may unsubscribe because they’re not interested in what you’re offering.

Therefore, by segmenting contacts in your list, you can send only to those whom you feel will benefit most from your email. This way, you minimize the risk of unsubscription and low open rates.



When creating a list on ActiveCampaign, the tool will recommend you to choose from pre-made lists where you can organize your contacts.

Let’s say you want to segment customers and prospects so you can send separate emails from each other. This way, you can write and send broadcasts specific to either segment.

When creating additional lists, make sure to fill out the List URL using the URL on your browser.

II – Creating forms

Once you have created the needed lists for your website, it’s time to create the forms where people can join your lists.

You can create four types of forms using ActiveCampaign.



  • Inline Form – embed form within the content of your website.
  • Floating Bar – place form on top of the screen. You can make the form stay on top even when scrolling the page.
  • Floating Box – make form scroll up on the bottom side of the screen.
  • Modal – flash the form on the screen to make sure that visitors will see the form.

You can set the forms up to appear when visitors reach a certain part of the page or after a few seconds.

After choosing the type of form, determine what happens next when a person fills out the form.

By default, your contacts will be included as part of a list you created from within the site. However, you can add a tag to your contacts instead. Tag allows you to keep track of your contact activities. Aside from signing up to your list, you can tag them whenever they click on a link in your email.

Using tags, you can also introduce them to your automation campaigns. More on this later.

Next, you can edit the appearance of your form.

If you want to get more information from your prospective contact details, you can add more fields for them to fill out.

You can edit the colors of the form elements and even add custom CSS to make the forms match your branding.

There’s an option to trigger automation using your forms. So, whenever someone completes your form, you can immediately place them under your assigned automation campaign for this form.

For example, after your prospects fill out the form, they will receive drip emails educating them about your products and services. Therefore, by the end of the campaign, they’re more than warmed up to become your customer.



For this to happen, however, you need to build the automated campaign first. We’ll discuss this in-depth under the marketing automation section.

Once you’re done editing your form, click on “Integrate” to get the code where you can embed them on your site.

As you can see above, you have different ways to integrate the form onto your website. What particularly stands out here is you can embed your form onto your Facebook page. This is a good way to gather contacts from your fans.

III – Sending emails

Creating emails to send out to your contacts is easy using ActiveCampaign.

Before creating a campaign, the tool lets you choose from six different email types to send.

If you want to send out broadcast emails, choose the Standard campaign. You can send one-and-off emails that’s ideal if you have announcements and updates to your subscribers.

For people running a blog, RSS Triggered campaign lets you automatically send your latest post to the inboxes of subscribers.

Now, if you want to set up automatic emails sent to your contacts, go with Auto Responder and/or Date Based campaigns. The former is sent immediately after a contact joins your list (as a welcome message). The latter is an email they will receive on their birthday or anniversary as indicated in their profile.

However, to get the most out of your email campaigns, choose Split Testing.

Using this campaign, you can test different email subjects and content across your list and see which among the variants perform the best.



When creating your campaign, you can build from scratch or choose from different templates that you can just edit and customize. This way, you save time by filling out your details in the emails before sending them.

Using the Split Testing campaign, you can create different email variants by clicking on the plus icon. Enter different content on each email or simply change the colors of your CTA buttons to see which among the emails make the most impact.

From here, you can also edit the email content by adding different elements from the right side of the screen.

Before launching the campaign, ActiveCampaign will ask you to determine the winner of the split test.

This means that the email variant with the most opens wins and you can choose to stop the testing and send the winning email to the remainder of your contacts.

IV – Building Your Automation Funnels

Create different automation campaigns and connect them with each other so you have a living, breathing workflow that does the heavy lifting for you.

To do this, you need to determine the kinds of actions or triggers you want to include in your campaigns.

For example, if people sign up to your form that promises them an email course that consists of multiple emails, then click “Send an email.” You can then choose which email you want to send. From here, you can add more emails to your automation as well as conditions to help space sending out your emails or fulfill the desired action.



More importantly, actions are not limited to how you want to send out your emails. ActiveCampaign brings its other features to the automation builder so you can take full control of your business from the platform.

For instance, you can bring your CRM or your Salesforce account into the fold if your contact clicked a link in your email.

Now, if you want to dig deeper into your marketing automation, you can track the activity of your contacts and provide them with more personalized content in your campaign.

For instance, use the Goal action to put a price tag on your campaign.

From here, you can either wait for your contacts to meet the goal or terminate the campaign if the conditions are not met after the last action.

Also, you can combine different automation within an automation campaign if you want to keep the ball rolling. You can use the split action and create conditions for contacts to meet to proceed with this automation campaign.

To be honest, we’re just barely scratching the surface on what ActiveCampaign’s marketing automation can do. You can literally build different campaigns and let the tool work on your behalf so you can focus on analyzing their results and increasing your conversions.

V – Is ActiveCampaign a CRM? You Bet It Is!

Aside from being an email marketing tool, ActiveCampaign also has CRM capabilities.

The software is aware that organizing your customer base, while a mundane task, can slowly chip away from your valuable time.

Therefore, it offers tools and solutions to help you spend less time managing your contacts and more time turning them into your business.

First, its Deals feature lets you organize your prospects and determine which stage of your sales funnel they’re in.



You can edit the stages by renaming them or add more stages depending on the size of your funnel.

From here, you can add leads whom you plan on closing in soon.

By profiling your leads based on the details above, you can develop a plan on how you want to acquire them as customers or clients.

If you have a sales team, you can assign each lead to any one of them as the deal owner. From here, they will take care of closing the prospect so you can focus on monitoring their respective progress.

VI – Using Gmail to Identify Leads for Your CRM

Now, if you’re used to using your Gmail to hunt down and determine leads for your business, then ActiveCampaign’s free CRM Chrome extension comes in handy.

It lets you profile your Gmail contacts and add them to your Leads account. Simply add them as leads and fill out their information on the window that appears on the right side.

Add them to any automation or lists that you see fit so you can keep them engaged with your business until they become your clients.

VII – Managing Your ActiveCampaign Leads on your Mobile Devices

There is also a free Android and iPhone app for ActiveCampaign’s CRM tool.



Source

Using your mobile device, you can check the different deals you have in your account, monitor how close they are down your sales funnel, and other tasks you have planned for your deals.

Unique Features of ActiveCampaign

ActiveCampaign also possesses other features that you can’t find in your usual email software.

So, instead of other apps on top of an email tool, you can exclusively use ActiveCampaign to grow your brand and engage with your target audience.

Below are some of the things that it can do that other email marketing platforms can’t:

VIII – Sending Text Messages

ActiveCampaign’s Messaging feature adds another dimension on how you can engage with your contacts.

There are times when some of them prefer communication via SMS when receiving notifications from you or live chat if they want to hear from you soon.

Thankfully, the platform allows you to accommodate the needs of your contacts using SMS and Conversations tools.

You can add SMS messaging as part of your automation if they signed up to your form or unsubscribe from your list, for example.

You can also control which days and what times contacts will receive the message to make sure they will see it.

IX – Messaging Your Subscribers from Your Site

And if you have contacts who keep visiting your site but are not doing much to engage with your business, the Site Messaging allows you to deliver personalized messages to them.

These appear on the lower part of the screen like a widget. Visitors will click on it to see the detailed message with a call to action. These are perfect if you’re running an ecommerce site and have upcoming sales that people might find interesting.

To be clear, people need to be part of your list for them to see the site messages. This isn’t like a widget that shows up to everyone who visits your site.

X – Conversing with Customers Using ActiveCampaign’s Live Chat

Finally, you have Conversations, ActiveCampaign’s answer to live chat. Instead of subscribing to another software to launch a live chat widget on your site, you can use the one from the software.

People prefer reaching out to you via live chat because of its quick response time and minimal friction in between apps. They can just read the replies off the widget instead of checking their inbox for the replies.

Best of all, you can integrate your live chat conversations into your automation. You can use it as a touchpoint to engage with them even more.

XI – Activating Machine Learning Features

Arguably ActiveCampaign’s most unique feature, Machine Learning takes automation to even greater heights. It lets you give the tool’s AI free rein to make decisions for your marketing campaigns.

First, the software allows you to score leads based on how they interact with your site. Contacts receive points if they perform activities to the benefit of your business and vice versa.



Source

The beauty of scoring your leads other than for your reference is it gives ActiveCampaign the data to understand how to approach each contact using its Machine Learning capabilities.

The higher the score contacts accumulate over time, the better reason you should focus on marketing them due to how engaged they are with your site.

Source

ActiveCampaign then lets you leverage your contact’s history with your website to determine the best times to send your emails.

Source

For instance, you can set up predictive sending to dispatch the email during the times contacts open the emails you’ve previously sent. This way, you can increase the likelihood of your contacts opening up your emails.

XII – Sending Best Email Variants to Subscribers

The same principle applies to its Predictive Content function.

Write multiple email variants for your campaign. The software will choose for you which variant to send to each contact based on their click data to your previous emails.

Machine Learning makes informed decisions for you so you can focus on growing your conversions and increasing your revenue.

ActiveCampaign Integrations

Just like any good tool, ActiveCampaign plays well with third-party apps. You can simplify the interactions in between the tools you use to grow your business.

Below are the more popular ActiveCampaign integrations with the most established platforms and apps out there:

a. Website Platforms

– WordPress

Using the ActiveCampaign plugin on WordPress, placing your tracking codes is made easy. All you need to do is enter the API access details so you can enable the code from within WordPress with a few clicks.

Source

The plugin also lets you embed your inline forms on your pages and add your live chat widget without copying and pasting the code so you don’t have to log in and out of ActiveCampaign.

The plugin works well with the WooCommerce plugin as well if you’re running an online store using WordPress.

– Shopify

Connecting ActiveCampaign with your Shopify account makes streamlining your business in between platforms much more convenient.

By connecting to ActiveCampaign via Deep Data Integration, you get a full view of your shoppers’ activities and behavior and unleash its full power within your Shopify account.



Source

For Lite Plan subscribers, you can connect ActiveCampaign to Shopifyusing Zapier or Revenue Conduit.

– Wix

While there’s no native integration app connecting Wix to ActiveCampaign, you can use Zapier instead to create triggers and actions to transfer data from your website to the marketing tool.

If you want a much better solution, third-party integrations like Atuomate.io and Wyzebulb lets you run workflows and automation more seamlessly.

Source

Keep in mind that these integrations require you to pay extra depending on the number of tasks you want to complete in a month.

b. Landing Page Builder

– LeadPages

You can connect one of the best landing page builders with ActiveCampaign by entering your API access onto the tool.

From here, click on the CTA of your page and add ActiveCampaign to integrate it. Then add the field that you want ActiveCampaign to collect from the page, i.e. name, email address, etc.

Source

You need to do this on each page to gather all contact information to your ActiveCampaign account.

– Unbounce

Using the Unbounce app from ActiveCampaign, you can collect all activities of your landing page visitors and assign them to their correct lists, automation, and deals.

Choose the Unbounce pages you want to connect with ActiveCampaign and determine the fields that you want to collect from it.



Source

You can view the submission logs of all landing pages to monitor the activity on each and have a record handy with you.

– InstaPage

Connecting the ActiveCampaign app to your Instapage account lets you collect contact details more effectively using its high-converting landing pages and A/B testing features.

Source

At the same time, you can turn leads into customers faster using ActiveCampaign’s automation triggers.

Both complement each other very well, and using the app from the ActiveCampaign marketplace to connect them is a no-brainer.

c. Additional Tools

– Google Analytics

If you want to consolidate your ActiveCampaign data with your website’s, then it’s best to connect it with the Google Analytics app.

You can track the links clicked from your campaigns and monitor user activity using Google Analytics’ sessions.

Source

This way, you can see the effectiveness of your emails and automation based on how your contacts respond to your website.

– Salesforce

If you’re already using Salesforce as the CRM tool for your business, then ActiveCampaign will help you establish a sales system focused on generating more revenue.

Upon connecting using the official app from ActiveCampaign, you can export your leads to Salesforce and enjoy arguably the most robust and comprehensive CRM in the market.

Source

Also, you can integrate Salesforce into your automation campaigns. This way, you can take leads from your Salesforce CRM on a journey into becoming your eventual customers if you set up the right campaigns.



– Zapier

If there are no official apps found in the ActiveCampaign marketplace to connect the platform with another app, then in comes Zapier.

It connects you to 84 apps and counting using webhooks to help simplify your workflow instead of flipping from one tool to another.

From here, you can manage the different connections you have with other apps and learn how to make everything work.

ActiveCampaign Reviews from Users

ActiveCampaign has a score of 4.6 out of 5 on G2. It is one of the top 50 marketing products of 2020. Out of 3,973 total reviews, 3,189 of them (80%) gave the platform a perfect score.

Source

Many believe that its marketing automation features such as automated email responses and outbound emails are its best features. On the flip side, users think that the and form builder needs work and it needs a landing page builder.

Another aggregate user review site, Capterra, gives the platform glowing remarks. It currently scores 4.5/5.0 out of 423 reviews.

Source

The general consensus among Capterra reviewers is that ActiveCampaign has a very robust and reliable marketing automation feature set. As for some negative reviews, they easily get lost using ActiveCampaign due to the number of features it offers.

Inka Wibowo of EmailToolTester, a site that exclusively reviews email marketing platforms, gives ActiveCampaign an overall rating of 4.6/5 and is considered a Top Choice in the site.

Source

Here’s what she says about the tool as a whole:

ActiveCampaign really are [sic] one of the best choices you could make if you’re looking for an all-in-one newsletter marketing tool. Their automation is the real deal, and makes other tool’s versions of this pale in comparison. You’ll need to be prepared to put in a bit of time, and perhaps spend a little more money, but your business will reap the rewards.

Another review comes from David Kadavy, author of “The Heart to Start & Design for Hackers” and the host of “Love Your Work” podcast.

Just like most of the reviews above, David praises the automation feature and how easy it is to create one using its drag-and-drop editor.

https://www.youtube.com/watch?v=9Qsu1cMC6Oc

He feels that editing emails as broadcasts and in automation are not user-friendly. David also agrees that ActiveCampaign has one too many features.

However, he believes that ActiveCampaign is “an incredibly versatile email marketing platform” and has no regret switching from MailChimp to the platform (Source).

ActiveCampaign Alternatives

Before you go with ActiveCampaign, you need to do your due diligence by comparing it with other email marketing tools.

While there’s no reason why you should choose others considering that ActiveCampaign is universally praised by users and critics alike, it doesn’t mean it’s the right one for you.

Therefore, below are its alternatives and how it stacks up against to ActiveCampaign:

ActiveCampaign Alternatives #1: ActiveCampaign vs MailChimp

MailChimp is arguably the most popular email marketing software in the market for one simple reason: it’s free (for less than 1,000 subscribers). You can collect contact information using its native forms and send them emails to engage with them.

In fact, ActiveCampaign’s weaknesses are MailChimp’s strengths.

Using its intuitive email builder, you can create beautiful emails even without design experience on MailChimp.



Source

Not to mention, gathering more emails effectively is easy using MailChimp’s landing page builder and templates. Choose from pre-made landing page designs and edit them as you see fit.

However, MailChimp’s automation triggers need improvement. Also, managing your list on MailChimp could be problematic as it counts the same email on multiple lists differently.

So, if you need a simple tool for sending emails, then MailChimp is a more than suitable alternative. But it’s best to stick with ActiveCampaign if you want to focus on marketing automation to streamline your business.

ActiveCampaign Alternative #2: ActiveCampaign vs HubSpot

HubSpot is one of the biggest and most comprehensive marketing platforms around.

Unlike ActiveCampaign, the tool is divided into four hubs: Marketing, Sales, Service, and CRM. All hubs work in unison to help you grow your traffic, generate leads, score your leads, and convert them into sales.

The Marketing Hub is where you can find Hubspot’s email marketing features. Aside from generating leads and sending emails, you can also manage your ads and retargeting campaigns from here.

Source

Finally, you can add conversational bots and live chat on your websites to help you engage with visitors and collect more leads in the process.

As you can see, Hubspot strives to be an all-in-one marketing platform, something that ActiveCampaign isn’t at the moment.

That said, Hubspot serves large businesses and enterprises much better in this regard. It also explains why their pricing is much higher than most tools in the market.

The Starter Plan which costs $50/month ($40/month annually for 1,000 subscribers) doesn’t include marketing automation yet. And if you want to, you’ll have to pony up for the Professional Plan at a whopping $800/month to be paid annually. The plan also includes SEO, conversion optimization, and analytics features.

Now, unless you have the need for other features other than email marketing, then ActiveCampaign remains your most sensible and cost-effective choice.

ActiveCampaign Alternative #3: GetResponse vs ActiveCampaign

If ActiveCampaign has a direct competitor, then GetResponse is the closest as they come.

Both have very robust automation features to help you automatically send trigger-based drip campaigns to subscribers.

It can be argued that GetResponse is much easier to use given that it’s not loaded with features that may confuse users. It’s a straightforward email marketing platform with a landing page builder functionality similar to MailChimp.

But what sets GetResponse apart from the rest is its webinar feature.

Source

You can create a landing page where people can sign up for your webinar. You can then conduct the webinar from the platform and gather news leads that go straight to your list within the tool.

However, ActiveCampaign is a much sturdier tool as a marketing automation and lead generation platform.

You can leverage its Machine Learning features so you can send the right email variant at the right time. Also, its live chat feature lets you engage and converse with visitors and turn them into leads.

ActiveCampaign Alternative #4: ActiveCampaign vs Infusionsoft



Infusionsoft is part of Keap’s marketing tool suite. Two other products in its arsenal are Keap Pro (build landing pages and forms to collect leads) and Keap Grow (organizes your contact details and their messages so you can close them more efficiently).

With Infusionsoft, you can nurture your leads and automatically send follow-up emails to make sure that they receive the emails.

Source

You can then segment your leads and create specific content for each of them to increase conversion rates.

As a sales tool, Infusionsoft also gives you the ability to assign tasks to your sales team so they can close deals for you.

From the description above, Infusionsoft works like HubSpot because it offers more than email marketing.

However, just like HubSpot, Infusionsoft is on the more expensive side at a whopping $199/month for 500 contacts and one user. The software will also encourage you to take up their offer on expert coaching priced at a one-time payment of $999 so you can navigate your way using the tool.

Just from looking at the costs alone, it’s probably safe to stick with ActiveCampaign for now, especially if you don’t have a sales team yet.

ActiveCampaign Alternative #5: Aweber vs ActiveCampaign

Aweber is one of the first email marketing platforms that offered marketing automation to users. To date, it’s still one of the more reliable ones out there, but ActiveCampaign edges out the tool in more ways than one.

For starters, Aweber is purely an email platform software where you can build forms to collect emails and send them messages manually or via drip campaigns. It doesn’t have the CRM and live chat capabilities of ActiveCampaign.

Even then, ActiveCampaign is just a much more developed platform than Aweber. Its campaign builder and editor allows you to create more beautiful designs, It has a better deliverability rate and reporting features in comparison as well.

Source

Even at the pricing department, Aweber falls short ($19/month for 0-500 subscribers as opposed to $15/month for 0-500 contacts).

Conclusion: Is ActiveCampaign Worth It?

As mentioned from the start and based on its features, ActiveCampaign gives everything you could want not just from an email marketing tool, but a marketing tool in general.

However, the real question now is:

Is ActiveCampaign the right tool for me?

If you’re a blogger or a publisher, then you probably need a much simpler email software to deliver the content to your audience.

This isn’t to say that ActiveCampaign is not suitable for bloggers, but it may be overqualified, to say the least.

Also, people looking for a landing page builder from their email tool may not have much use for ActiveCampaign. If they want to use this tool, they need to subscribe to a landing page app, which means added costs to their monthly budget.

Other than these quibbles, ActiveCampaign is the perfect example of software that pays for itself and then some.

You’ll spend time developing sophisticated automation campaigns that will bring your marketing strategy to life and on autopilot. Once you’ve set up the campaigns, you can sit back and let the tool acquire leads and convert them into customers for you.



ActiveCampaign works best for eCommerce sites and small businesses who need to take the load off of managing their contacts and point them to the right direction.

If you’re interested in trying out ActiveCampaign, click here to sign up for an account.

Frequently Asked Questions (FAQs)

Is ActiveCampaign a CRM?

ActiveCampaign has CRM capabilities where you can create deals for your prospects and clients and score them in the system based on their interactions with your website. But to be clear, ActiveCampaign is more than just a CRM tool because you can launch email marketing campaigns using it, among other things.

Does ActiveCampaign have landing pages?

Unfortunately, ActiveCampaign does not have a built-in landing page builder. You will need to integrate ActiveCampaign with a landing page tool if you want to create beautiful sign-up pages for your target audience. It’s currently one of the tool’s shortcomings according to some reviews.

How long is ActiveCampaign’s free trial?

ActiveCampaign offers a free 14-day trial for new users to test out the tool. Once the trial period expires, you need to pay up to continue using the tool.



Is ActiveCampaign HIPAA compliant?

ActiveCampaign is HIPAA compliant. However, it’s up to the user to observe and maintain compliance and that any emails they send using the tool is in line with the standards.

Does ActiveCampaign integrate with Salesforce?

Yes. You can refer to the integrations section above to learn more about connecting your Salesforce account with your ActiveCampaign account.

How much does Activecampaign cost?

The lowest price for ActiveCampaign is $15/month ($9/month paid annually) for 500 contacts. If you want to enjoy its CRM and messaging features, you must pay $70/month ($49/month paid annually) for the same number of contacts. If you need its Machine Learning features, the price goes up to $159/month ($129/month paid annually). Also, if your contacts increase over time, so does the monthly price.



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Lead Scoring and Win Probability (5 of 6) nonadult
SendinBlue: A Cost-Effective Email Marketing Platform and More https://nichehacks.com/sendinblue-review-and-pricing-rlopx1/ Sun, 02 Aug 2020 04:00:00 +0000 https://nichehacks.com/uncategorized/sendinblue-review-and-pricing-8enzle/ In this article, we’ll explore Sendinblue, an all-in-one marketing platform that offers a free trial for businesses looking to manage their leads and convert them into customers. We’ll delve into the features that set Sendinblue apart from other email platforms, including its ability to manage Facebook Ads, launch targeted display ads, send text messages, hold live chats with visitors, and more. Additionally, we’ll discuss Sendinblue’s pricing plans and how they can help businesses grow and elevate their brand. Finally, we’ll look at Sendinblue reviews and help you decide if the Sendinblue free trial is right for you.

Free email marketing tools are hard to come by. While there are platforms that have a free-tier plan, you are hampered by its many limitations.

SendinBlue rises up to the challenge as one of the few tools that gives you free rein with your email marketing at no cost to you.

In this post, I’ll talk about why SendinBlue is an excellent choice to gather leads and send them emails. I’ll also share with you features that set it apart from other free and premium email platforms to help grow your business faster.   But first, here’s a quick tl;dr about SendinBlue in case you’re in a hurry:

  • Starting Price: Free; lowest plan starts at $25/Month for unlimited contacts and 300 emails/day
  • Free Trial: No
  • Average Rating: 4.25/5

What is SendinBlue?

SendinBlue positions itself as an all-in-one marketing platform that lets you manage your leads and convert them into customers.

At its very core, however, the tool is geared for people looking for a cost-effective marketing tool so they can minimize their expenses as they build their brand.

The brand is fully aware of the benefits digital marketing brings to the table for small- and medium-sized businesses. Therefore, it doesn’t only let you launch email campaigns to your leads or build automated email triggers and monitor its performance.

With SendinBlue, you can also manage your Facebooks Ads, launch targeted display ads, send text messages, hold a live chat with your visitors, and others!

Truly, the platform is jam-packed with features that can elevate your brand to greater heights with minimal to no budget.

Also, SendinBlue has offices located in the USA, France, Germany, and India. Its international reach and team’s cultural diversity show its willingness to provide the necessary support for businesses with their platform no matter who or where they are.

SendinBlue Pricing and Plans

As mentioned, SendinBlue has a free plan that enables people with little to no budget to sign up and use its feature-rich tool.

And unlike most free tiers, SendinBlue lets you collect as many emails as you can – there’s no limit to how many leads you can collect!

However, there is a limit for the number of emails you can send using this plan. To be fair, 300 emails a day is a generous offer especially if you’re still getting your business up the ground.

However, if you want to take away the limit in emails sent, you need to sign up to one of its paid plans.

Their Lite plan ($25/month) is its lowest among its paid plans. It basically removes the sending limit from your account. You still have a 40,000 emails/month limit, although it shouldn’t be much of an issue unless you rely on sending lots of emails as part of your business.

If that’s the case, the higher-tier plans are for you. With the Essential plan ($39/month), your monthly email limit increases to 60,000. More importantly, you get to unlock its premium features such as A/B testing, advanced metrics and statistics, and the removal of the SendinBlue logo from all emails.

Premium ($66/month) is SendinBlue’s most popular plan. You get access to the tool in all its glory. Aside from the aforementioned features, you can also use Facebook Ads, marketing automation, live chat, and landing page builder. If you’re ready to take your business to prime time, then you better sign up to this plan.

Now, if you’ve brought your business to the top, the next challenge is to hold your position. That said, the Enterprise plan is more than equipped to help you do that. You receive priority support, dedicated infrastructure and account manager, and additional seats for your team. The pricing for this plan is flexible as it will depend on the needs of your business.

Based on its different plans, SendinBlue is serious about bringing email marketing to small businesses. Its email limits are plenty enough to help them send their message across to their subscribers.

But if you’re ready to take your business one step further, the paid plans will give you access to more features that complement your email marketing strategy.

SendinBlue Pros and Cons

As seen above, SendinBlue strives to be the all-in-one marketing tool for your business. And you’ll see later on that its features deliver the goods more often than not.

But while the tool could have better options with their features, it doesn’t make SendinBlue any less of a tool. After all, there’s no such thing as a perfect tool for everyone, only a perfect tool for you.

That said, below are some of the pros and cons of the platform:

  • Build custom forms to collect and gather leads.
  • Create email campaigns from scratch or by using any of the


    available newsletter templates.
  • Ensure high delivery rates of your transactional emails using SendinBlue’s SMTP servers.
  • Choose automation templates based on your campaign goal so you don’t have to create steps and conditions for your workflow.
  • Send marketing and non-promotional text messages as part of an automation workflow or a one-off campaign.
  • Embed a chat widget on your site so you can talk to visitors in real-time.
  • Use its CRM features to manage your leads and convert them into customers.
  • Connect SendinBlue with other apps and software to help improve your processes and efficiency.
  • Launch and run Facebook Ads campaigns straight from your SendinBlue account.
  • Build beautiful and high-converting landing pages even without design experience.
  • SendinBlue’s unlimited contacts can tremendously help businesses get a leg up against the competition. Whereas most free email tools have a strict limit on subscriber count, SendinBlue lets you collect as many contacts as you can from your forms.
  • It’s easy to use and focuses on helping you get the job done faster and more efficiently. For example, you can choose templates for your automation workflows so you don’t have to start one from scratch.
  • The tool gives you access to its SMTP and API settings so you can send all your emails, promotional or not, using its servers. Their reliable delivery rate makes you sure that most of your emails will be sent to and received by your contacts.
  • No form options such as form types (modal, slide-in, etc.) and actions (scroll-triggered, exit intent, etc.).
  • Landing page builder only available for paid subscribers while it’s free on other platforms.
  • Chat widget is too simple and straightforward. Similar to forms, you are hamstrung from making your live chat pop out.
  • Some of its features are too basic. For one, you can neither create different form types like modal and slide-in nor add animation on elements to help catch the attention of visitors and encourage them to sign up.
  • The free and lower-tier paid plans are too basic since only the common features are available. If you want access to the tool’s Facebook ad campaign manager, marketing automation, and the like, you need to shell out at least $66/month, which could be too much for some people.

Standard SendinBlue Features

Below are SendinBlue features common on other platforms. Since not all tools are the same, I’ll show you how to access these features from the tool. Doing so will help you understand how to use it to implement your marketing strategy and run your campaigns.

I – Setting up your account

Signing up for an account is easy and straightforward. However, aside from filling out the usual details, you are required to enter your phone number as well.

The tool will then send your phone a code to enter and validate your number. Without one, you can’t sign up for an account.

Next, you must choose which among the plans you’re joining. For this example, I’ll sign up for their Free plan.

Once you’re in, you need to complete a couple of steps to activate the creation of email campaigns on your account, which is the core feature of SendinBlue.

If you’re moving out from your current email platform, you can import them straight to SendinBlue and not miss a beat. Choose between uploading a .txt or .csv file containing all details of your contacts or copy and paste them from your .xsl file onto the tool.

To do this, you need to export the list from the tool you’re using now.

But if you don’t have a list yet and are just building one, then proceed to the next step.

II – Create Forms

One of the best ways to build your email list is to feature sign-up forms on your website. Upon signing up,

they will be tagged as one of your subscribers in your platform.

By signing up, people give you permission to send them emails. This is where you launch your email campaigns promoting your products or services to them and generate more revenue.

The ability to create forms using SendinBlue is a step towards achieving this goal.

Click on the Contacts tab on the menu, scroll down to the bottom, and click on” Create a Form.”

The key in the creation of a high-converting form is its appearance. You need to ensure that the colors, font, and layout used will attract the attention of visitors while the copy will compel them to sign up.

Thankfully, SendinBlue allows you to customize every element on the form.

This way, you can bring the ideas you have for your form to life even without design experience.

The only caveat I have about this feature is the lack of templates to choose from. While building a form may not be difficult, browsing through a selection of templates cuts down the time in creating one from scratch.

On the next step, you must choose a list where subscribers will be placed upon signing up.

This allows you to organize your contacts and send them emails they want to read to increase your conversions.

Once you’ve tweaked the other settings of the form, all you must do now is share the link of the form to people or get the embed code and paste it on your site.

You can do either using the Quick Share and Embed options.

A cool feature with SendinBlue is the ability to create unsubscription forms.

While it’s imperative to keep subscribers from leaving your list, it’s just as important to give the opportunity to people to unsubscribe especially if they’re not engaging with your emails.

By removing the dead weight off your list, you free up space for people who want to connect with you through your email campaigns. This way, you get to improve your open and deliverability rates.

You can create as many forms for just as many lists as you can. Make sure to test the conversion rate of the forms to see which generates the most subscribers over time. Then apply its design on all your forms to grow your email list.

Of course, the form’s appearance is just one of the many factors you need to worry about to get more subscribers. Therefore, you need to be mindful of the other variables that affect the growth of your list.

III – Create Email Campaign

Once you have amassed more than enough subscribers, it’s time to send them an email using SendinBlue.

Click on the Campaigns tab on the menu to build your first campaign. Enter the details of the campaign and pay extra attention to the Subject Line.

This is the first thing that recipients will see from your campaign, so make sure to give them everything you’ve got so they’ll click and open your email.

On the next page, you’ll choose from Drag & Drop Editor, Rich Text Editor, and Paste your Code to build and write your email.

For simple emails, the Rich Text Editor is sufficient to help you communicate your message clearly without the distracting elements.

But for newsletters and messages from eCommerce websites, the Drag & Drop Editor is the better choice. You can add different blocks and elements so you can cram in as much detail as you can without compromising your message.

If you’re not confident with your design abilities, you can choose from their newsletter platforms.

Select the one that matches your brand the closest and make the necessary adjustments using the builder. This way, you cut down the time on designing your newsletter emails.

Once you’ve decided on the design and content of the campaign, you should pass through a few steps before being able to send the email.

You could send a test email to you first and make sure that the email is successfully sent and the email retains its appearance.

IV – Set Up Transactional Emails Using Integrations/API

Arguably one of the most important features of SendinBlue, transactional emails are often ignored due to their general nature. Unlike email marketing, this email type is non-promotional and is sent after being triggered by an event or activity mostly by a visitor on your site.

Examples of transactional emails include account creation or subscription confirmation, order purchase confirmation, bills and receipts, and others.

Basically, they help facilitate the interaction between your website and its visitors. For instance, if a visitor creates an account on your eCommerce site, s/he should expect a confirmation message straight to his/her inbox.

Most of the time, the message gets sent straight to the recipient. However, if not, especially if the email involves a transaction, this might cause a huge headache to your business. Expect to receive angry calls and emails from your users due to this mishap.

This goes to show how important transaction emails are and why you need to treat them seriously.

Using SendinBlue’s SMTP or communication protocol configurations, you ensure that your online business operations run like clockwork.

Click on the Transactions tab on the menu and use the SMTP and API settings on your site. This replaces the SMTP configurations that your site is using with a more robust and reliable one in SendinBlue.

From here, you can access the log files of your SMTP server. It shows you the emails sent during a period and to whom. By having a log file, you can stay on top of the emails you’re sending.

You can also manage the transactional email templates that are sent from your server.

Using SendinBlue’s transactional email features, you can ensure that the right email is sent to people at the right time. No need to worry about people having problems with their accounts and payments because your emails weren’t sent on time.

V – Set Up Automation Features

Certain features on SendinBlue are turned off by default. But you can access them after turning them on even with a free account.

Click on the plus (+) button on the menu to access the apps you need to use for growing your business.

From here, let’s turn on the Automation app to help you send your marketing emails on autopilot.

Automation is a premium feature in SendinBlue. But you can request for a trial of this feature along with others.

To begin, create a workflow by selecting a type from the list.

If you know your way around automation, then you can choose the custom workflow type and build your triggers from the ground up. But for newbies, it’s best to use any of the choices as each has a built-in automation template that you can edit and tweak to your liking.

Choosing the Page Visit type, you’ll see something like this:

Once you’ve settled with this template, the tool will guide you through the steps so you don’t have to manage the automations yourself. It does this by asking you to fill out the missing variables in the automation about your website.

This is a great touch for simplifying automation to users with little to no knowledge about it.

Even if you’ve completed creating your automation, you can still customize it by adding steps and conditions to fulfill your workflow.

Clicking on the plus (+) button will show you a wide array of steps and conditions to choose from:

However, if you’re not comfortable with building complex automation workflows, stick to the templates for now.

VI – Send SMS Campaigns and Transactional SMS

Setting up an SMS campaign using SendinBlue is no different and is just as simpler as building your email campaign.

The only difference is you need to be mindful of the character count for your text messages.

But while there’s no limit on how long your text messages should be, it’s important to know that sending three messages after their initial contact with your website can increase conversions by 328%. Keep this in mind and come up with multiple messages for your campaign.

From here, you can activate SMS Sending Interval to help manage the number of messages you send to your contacts.

When sending the SMS campaign, you can schedule them at your preferred team.

If you want to send the campaign as part of an automation campaign, then you need to include the message in your workflow.

Similar to SendinBlue’s transactional emails, its transactional SMS features lets you send messages through its server.

You can also monitor the messages you sent during a period from its log file. This allows you to understand the activity taking place in your server and lets you manage your credits.

Speaking of credits, you need to purchase them for your free plan. The price depends on how many you plan on buying and where you’ll be sending your text messages.

VII – Set Up Chat Widget on Your Website

Live chat is one of the best ways to engage with your website visitors.

Instead of filling out and submitting a form or calling you on the phone, chatting you up online is more efficient to visitors. They know if you’re online and can keep track of the conversation.

To take advantage of live chat, you can install one on your site using SendinBlue.

You can customize the look and feel of your widget to match your branding. You can change the name of the operator and his/her profile picture to personalize the widget for your visitors.

Once you’re done, you can copy and paste the widget on your site or a specific page.

While you can customize the appearance of your live chat widget, you can’t change how you want the widget to pop up from your screen. Having options like scroll-triggered or exit intent could help make your live chat catch the attention of visitors.

VIII – Manage Your Leads and Contacts

Since you have the ability to collect leads and contacts, it only makes sense to be able to manage them and bring them down your sales funnel.

The goal is to always convert leads for the purpose of increasing your revenue. That’s why SendinBlue has a CRM feature so you can achieve this for your business.

First, you need to create a list. This is different from the email list you created earlier. You can name the list based on what you want to get from them.

From the Contacts page, you can import people from your email or SMS list to add here. You can also create new contacts manually if you were able to stumble upon them in a different way.

Once you have added contacts in your list, click on each to profile them and add the necessary details such as the kind of leads they are and how close they are to becoming your customer.

You can also assign your agents to this person if they have queries or concerns that your agents can answer better than you.

Other features include tasks you need to do for the contact, email straight from his/her profile and others.

IX – Integrate SendinBlue With Your Favorite Tools

As a marketing tool, SendinBlue is powerful enough to replace the platform you’re currently using. However, this doesn’t mean SendinBlue is in direct competition with other apps in the market.

In fact, if you can’t let go of your current toolset, SendinBlue can play nice with your existing platforms. This makes SendinBlue a complementary piece to your marketing strategy.

Currently, there are 13 integrations available for you to choose from.

Most of the integrations are about helping you synchronize your contacts from other email and CRM platforms onto SendinBlue in real-time.

Therefore, any changes you make with your contact from your platform of choice will also reflect on SendinBlue. This is a great way to keep tabs of your contacts and how they engage with your business.

Unique Features of SendinBlue

Now that we’ve talked about the more common features of SendinBlue, below are things paid subscribers can do using the tool. As mentioned, you don’t have to pay up for a SendinBlue subscription since its free plan is good enough to get you started.

However, once you’ve maximized what the features can do for you and you’ve generated more than enough revenue, it’s time to upgrade your account and use any of the features below.

X – Use Facebook Ads to Reach Target Audience

Facebook is the most popular social networking site on the planet. With billions of active daily users, the platform has more than enough reach to help businesses get in touch with their target audience for a sale.

You can already do this using Facebook Ads. But instead of launching and managing the ad from Facebook, you can do it from SendinBlue to help keep all your marketing efforts under one roof.

There are two ways you can effectively use Facebook Ads for your business.

The first is by tapping into Facebook’s database of users organized into different demographics and psychographics.

You can make your ad show to a group of people that meet your assigned age, income, and gender specifications. You can also choose the interests of the people whom you want to see your ads.

Nailing down these categories will help put your ads in front of people who are interested in what you’re offering. As a result, you can convert much better and potentially generate mores for your business.

The second way of utilizing Facebook Ads is retargeting.

If someone visits your website and doesn’t do anything in it, you can promote your site to them again on Facebook.

Since they already went to your site before, that makes them a potential lead and customer of your business. There’s no guesswork involved because the visitors already did that for you.

By retargeting your ads to them on Facebook, you give them a gentle nudge towards going back to your site and completing your CTA.

XI – Gather More Leads Using Landing Pages

Landing page creation is a premium feature on SendinBlue. In it, you can use its drag-and-drop builder to create beautiful landing pages with the intention of converting visitors into clients.

Other tools offer landing page features as free. However, what makes SendinBlue’s builder a step above the free ones is the ability to create follow-up pages from the initial page to ask questions, upsell products and services, and more.

SendinBlue Integrations

We’ve discussed some of the platforms and software that integrate with SendinBlue. However, we’re just scratching the surface with that one as there are more integrations available below.

From website platforms to lead generation tools and everything in between, SendinBlue strives to connect all the platforms you use and help simplify your processes and workflows into a single platform.

Below are some of its more popular integrations that you can use:

a. Website Platforms

It would be foolish to run a business nowadays without a website.

This serves not only as your business card to visitors who want to learn more about your business, but also as a store, magazine, and others rolled into one.

SendinBlue connects with some of the most well-renowned platforms used for running a website. Below are just a few of them:

– WordPress

There’s a good chance you’re running your website using this very popular content management system (CMS).

If so, then you’re aware of the plugins you can download and install on your site with a few clicks to help supercharge your website.

Using SendinBlue’s plugin, you can create forms and send newsletters to subscribers straight from your WordPress site. You can also use SendinBlue’s SMTP configuration to ensure that all your emails are sent to your list with as few issues as possible.

– Shopify

Shopify makes setting up an online shop as easy as humanly possible. The platform provides all the tools and features people need to turn their store into a profitable venture.

Similar to Shopify, SendinBlue takes the learning curve of email marketing and CRM away from people with their app.

Aside from being able to collect leads using its forms, you can also manage your contacts and see how far they are in your pipeline. Using customer information, you can draft up an email campaign to turn these people into repeat buyers.

– Magento

Similar to Shopify, Magento is an eCommerce platform that lets you create a site where you can sell your products. And just like WordPress, you can boost your website’s performance by downloading and installing third-party plugins.

With SendinBlue’s plugin on Magento, you can manage and segment your customers into the marketing tool seamlessly. You can also launch email campaigns for promotions, send order and sign-up emails on autopilot, and review your campaign statistics, to name a few.

b. Forms/Lead Generation

While SendinBlue’s forms are sufficient enough to help you generate more leads, They don’t have enough features to truly compel website visitors to sign up to them.

Therefore, it’s best if you can integrate SendinBlue with a lead generation tool. This way, you have access to scroll-triggered forms, modals, element animation, and more.

Below form tools that play well with SendinBlue:

– Optinmonster

Originally a WordPress plugin, OptinMonster comes into its own as a list-building tool for all website platforms. Integrating your SendinBlue account with OptinMonster, you can choose from unique campaign types (content locker, coupon wheel opt-in, countdown timer, etc.) that you want to use for your form. You can then implement A/B testing on your forms to determine which variant performed the best.

– SumoMe

SumoMe, also known as Sumo, is a freemium list-building tool popular for its Welcome Mat, a pop-up form that slides in the page and covers the whole screen with your form.

The free plan is powerful enough to help you get more subscribers using its List Builder and Smart Bar options. However, the paid subscription ($39/month) lets you unlock premium features like A/B testing, advanced visitor targeting, and more.

– ThriveLeads

A list-building plugin dedicated to WordPress, Thrive Leads is part of the Thrive Themes subscription that also includes beautiful themes. With this, you can choose from any form type imaginable and design them from scratch using a builder.

You can also create forms specific to mobile devices to showcase them in a more intuitive way for people on smaller screens.

By integrating with SendinBlue, you can also send all your transactional emails from the plugin using its server.

c. Additional Tools

SendinBlue’s integrations with other software are boundless. The brand understands the importance of connecting your email and SMS marketing platforms with other tools so you can manage the data from these tools without having to jump from one dashboard to another.

While there are other integrations with SendinBlue that I won’t be able to include here, below are some of the more popular ones that weren’t mentioned above.

– Google Analytics

If you want to keep better track of the performances of your campaigns, then you must integrate SendinBlue with your Google Analytics (GA) account.

While you can track your open and click-through rates, GA will collect data once they are directed from the email to your website.

You can analyze your campaigns based on how long your subscribers stayed on the page, what actions they took, and whether they actually converted or not.

– PayPal

As one of the biggest and most popular payment gateways all over the world, connecting your SendinBlue account with PayPal makes the most sense.

By integrating SendinBlue with this payment gateway, you can automatically gather customers who used PayPal to pay you in to your email list. This way, you don’t have to manually enter them with every successful sale.

– Zapier

SendinBlue has native integrations with some of the apps mentioned above. But for some, you can connect them using Zapier and save time by automating workflows that get the job done for you.

By integrating with Zapier, you gain access to over 1,500 apps that you can connect with your account. You can then develop different processes that speed up work so you can focus on the results instead.

SendinBlue Reviews from Users

For years, SendinBlue is one of the more popular email marketing solutions around and it shows with hundreds and thousands of reviews and ratings it received over time.

Out of 966 reviews in G2, SendinBlue received 5-star ratings from 770 reviews, pushing the total score to 4.5/5. Users loved how easy it is to create and send out campaigns to your list.

Over at Capterra, another user review website, SendinBlue has an accumulated score of 4.4/5 from 416 users.

Some of the pros users mentioned are the ease of use, its clean UX/UI, and free plan. However, other users weren’t particularly happy about its lacking drag and drop features and customer support.

Roberta Phillips over at EmailToolTester gave the tool a score of 4.25/5 and has nothing but good words to say about the software:

Taking a look at Sendinblue’s feature set, it’s clear that they ‘get’ email marketing. They’ve built-in some very clever options for helping marketers to optimize their email campaigns, including advanced email automation, segmentation, personalization, and landing pages and forms that are geared towards increasing conversions.

Finally, WordPress theme and plugin store ThemeIsle used SendinBlue for four years. After years of use, reviewer Karol K gave the tool a score of 9.7/10.

Source: ThemeIsle

As with most users, he praised the platform’s free plan that gives users a way to collect leads and send campaigns with little to no investment.

SendinBlue Alternatives

Based on the reviews above, there’s no denying that SendinBlue is one of the top players in the email marketing space.

At the same time, there are other email marketing tools to choose from. So if you don’t enjoy SendinBlue for certain reasons, you can always jump ship to another platform after testing them out.

I’ll share with you below SendinBlue’s fiercest competitors and features that makes them different to help you gain a better understanding of each:

SendinBlue Alternative #1: SendinBlue vs MailChimp

MailChimp also has a free plan but you can only collect up to 2,000 contacts compared to SendinBlue’s unlimited contacts in his free plan. However, MailChimp lets you create landing pages and launch surveys for collecting user insights from its free subscription. Also, you can send 500,000 monthly emails for its lowest-paid plan ($9.99/month).

SendinBlue Alternative #2: SendinBlue vs ActiveCampaign

ActiveCampaign is the closest competitor of SendinBlue in this list. You can send text messages and set up a live chat widget by embedding the code on your site.

However, ActiveCampaign has the most advanced and sophisticated automation and workflow builder among email marketing tools.

That said, the tool doesn’t come cheap at all – its the lowest plan is at $9/month for only 500 contacts.

SendinBlue Alternative #3: SendinBlue vs SendGrid

SendGrid boasts email marketing features like sign-up forms, automation, and the like. However, it prides itself as an email delivery service similar to SendinBlue’s transactional emails.

Using its servers to send promotional and transactional emails, you can monitor their delivery rates at scale even if your business is sending over 100,000 messages a month.

Ultimately, its focus as a delivery service positions SendGrid as an email platform for enterprises and high-volume senders.

SendinBlue Alternative #4: Mailjet vs SendinBlue

Mailjet treads the same waters as SendGrid because it works as an email marketing platform and an email delivery service. However, this tool is suited for agencies and enterprises that send promotional and non-promotional emails at a high volume.

While Mailjet has a free plan, it only allows you to send 6,000 monthly emails which is less than what SendinBlue allows. But just like SendinBlue, you can access features like A/B testing and marketing automation if you sign up for its paid plans.

SendinBlue Alternative #5: SendinBlue vs Mailgun

If you’re much more concerned with increasing delivery rates and improving email conversions, then Mailgun fits the bill. Built by and for developers, its aim is to send most of your emails, if not all, to the right person. Nonetheless, Mailgun offers other features such as email marketing, email analytics, and deliverability, to name a few.

That said, this tool is a lot more complex compared to SendinBlue which takes a simpler approach toward sending promotional and transactional emails.

Conclusion: Is SendinBlue Good?

The question of “good” is always subjective. It will ultimately depend on the user looking for a particular email marketing platform.

That said, cash-strapped business owners looking for a powerful tool to send emails and help grow their business won’t have to look further than SendinBlue.

Unlike most free plans from other platforms, SendinBlue lets you collect and manage as many contacts as you can. Also, it serves as a CRM tool where you can add notes and schedule tasks to do for your contacts and help convert them into customers or repeat clients.

SendinBlue is also good for its transactional email features. If you’re having problems with your current SMTP server, you can use SendinBlue instead to achieve better delivery rates which results in better conversions.

However, the tool is not without its flaws. For one, the form builder lacks options to help them stand out from the page. You’re better off integrating the tool with other lead generation form builders, most of which require paid subscriptions.

Also, you can only access the landing page builder which is offered for free in most email tools, as part of SendinBlue’s paid plans.

Despite some of its quirks that one can easily overlook, SendinBlue is a tool that you must seriously consider for your email and SMS marketing needs. The no-risk, no-strings-attached free plan should be more than enough to convince you to try it at the very least.

Frequently Asked Questions (FAQs)

Below are questions that people ask about SendinBlue. I’ve covered some of these above, but it’s best to at least circle back to them here in case you missed them.

Is SendinBlue free?

Yes! With a free account, you can create forms and collect unlimited emails. However, you are limited to sending 300 emails a day (9,000 emails a month). To increase the monthly email limit and access its other features, you need to pony up for a paid subscription.

How to segment customers using SendinBlue?

You can create forms for each segment and save them in their respective lists. This way, you can organize your contact into groups based on your intended purpose for each.

How to add shipping tracking to SendinBlue emails?

There seems to be no way to send shipping and tracking emails to SendinBlue, at least not from their documentation. The closest resource available is the ability to send an order confirmation email using WooCommerce. However, feel free to reach out to its customer support to get a much better answer.

How to activate a SendinBlue account?

Create an account by inputting your details into the sign-up form. Unlike other tools, however, you need to enter your telephone number. After submitting the information, SendinBlue will send you a code to your phone that you need to enter to verify your account.

How many emails per day can you send using SendinBlue?

For the free account, you can send 300 emails a day (9,000 emails a month). You can increase your monthly email limit if you choose any of their paid plans.

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MailChimp Review & Pricing: Is It The Best Email Marketing Software For Beginners? https://nichehacks.com/mailchimp-review-pricing-a5xqdl/ Fri, 31 Jul 2020 04:00:00 +0000 https://nichehacks.com/uncategorized/mailchimp-review-pricing-n9k25g/ I have a special place in my heart for Mailchimp.

It’s a great product, yes. But without it, I couldn’t have experienced a world-class email marketing product when I was just starting out as a blogger in 2012.

Except for Mailchimp, none of the other email marketing tools offered free plans back then (there are a few others now) and I was just too broke to purchase a premium product.

Mailchimp is still among the most popular email marketing tools for beginner bloggers and online marketers. In fact, it has become a fully integrated online marketing platform that goes way beyond traditional email marketing.

But is it worth paying for?

Is it the right tool for advanced email marketers as well?

Does it offer you all the features and tools you need to build a successful email marketing and lead generation strategy for your business?

And most importantly, is the pricing for its paid plans justified?

I’ll answer all these questions in this detailed Mailchimp review.

Keep reading.

Mailchimp Review & Product Details

mailchimp review

Mailchimp is a leading online marketing and lead generation software product with more than 12 million active users around the world.

Founded in 2001, Mailchimp is primarily known as a powerful email marketing tool that’s popular among small businesses and beginner bloggers because of its Free Plan.

But over the last few years, it has evolved into a fully integrated online marketing platform that gives you multi-channel marketing capabilities with features like hosted domains & websites, landing pages, social media advertising, email marketing, automation, A/B testing, lookalike audiences, and a lot more.

Email marketing, however, still remains its strongest suite.

According to Datanyze, a marketing research company, Mailchimp dominates the email marketing industry with a whopping 64.7% market share.

Source

I knew Mailchimp was popular but this study really blew me away.

Again, this popularity is probably because Mailchimp was among the first top-quality email marketing services to offer a completely free plan for up to 2000 subscribers.

A large number of Mailchimp’s free users upgrade to its paid plans instead of switching to other email marketing services because of the features and benefits it offers.

As a paid Mailchimp user, you get everything from email marketing and automation to website & landing page building tools and social media marketing capabilities on one platform.

This is why Mailchimp is comparable to any other premium email marketing automation tools right now.

However, their recent pricing changes haven’t done any favors to their target audience.

Let me explain more in the next section.

Mailchimp Pricing & Free Plan – Is Mailchimp Free?

Mailchimp revised its pricing plans in 2019 which sparked a lot of debate on whether the changes were justified or not.

I’ll tell you what I think about it but let’s have a look at the different Mailchimp pricing plans first.

As you can see, Mailchimp offers four different pricing plans – Free, Essential, Standard, and Premium.

Understandably, Mailchimp Free Plan is very popular among beginner bloggers and small businesses.

It gives you basic email marketing features along with autoresponders, surveys, websites, landing pages, and several other features.

As a free Mailchimp user, you can maintain a list of up to 2000 subscribers and send 10,000 emails per month.

For advanced features like behavioral automation, If-then drip campaigns, advanced A/B testing, Retargeting via Facebook and Instagram, and 24/7 email & chat support, you’ll need to go for one of its paid plans.

Mailchimp’s Standard Plan, which has the best features for most bloggers, online marketers, and small businesses, starts at $14.99/month.

But that’s for up to 500 subscribers only.

When your list grows, you’ll have to pay more.

For 501-2500 subscribers, you’ll be charged $49.99/month

For 5000 subscribers, you’ll be paying $74.99/month.

And when I say subscribers, remember that the subscribed, unsubscribed, and non-subscribed contacts all make up your audience count in Mailchimp.

I have no problem with subscriber-based pricing but this is slightly expensive when compared with other email marketing services in the same category.

Plus, I don’t like being charged for unsubscribed contacts. That doesn’t sound fair to me. But Mailchimp isn’t the only service to do this kind of pricing.

There’s no Free Trial for the paid Mailchimp plans but you can sign up for the Free Plan if you want to experience the product.

Other than the standard pricing plans I’ve shared, Mailchimp also offers a “Pay As You Go” plan in which you can purchase credits for sending emails and using other Mailchimp features. You can learn more about this plan here.

So what do I think about the Mailchimp pricing plans?

They’re slightly higher than some of the other email marketing space but considering all the features Mailchimp offers it saves you from spending money on several other tools.

For example, you can create landing pages, websites, email pop-ups, and social media retargeting campaigns with it along with all the standard email marketing features.

If you’re an advanced user and utilize Mailchimp to its full potential, the price seems justified.

Don’t’ forget, it’s still a very good marketing automation product we’re talking about.

For beginners, however, the pricing isn’t ideal.

Let me give you a quick look at some of its pros and cons so that you have a better understanding of what it offers.

Mailchimp Pros & Cons, Strengths & Weaknesses

Before we analyze Mailchimp features in detail, let’s have a look at some of its main strengths and weaknesses.

  • An attractive Free Plan that offers up to 2000 subscribers with all the basic email marketing features
  • Intuitive design and user interface
  • Very good drag & drop email builder
  • A large collection of email design templates
  • Decent A/B testing features for email broadcasts
  • A form building tool you can use to create different types of pop-ups (exit intent, delayed, etc.) and opt-in forms
  • Plenty of responsive email opt-in form templates
  • An easy to use landing page builder
  • Automation workflows based on subscriber activitiy, tags, and interaction with your emails
  • A platform for creating Facebook and Instagram ads based on your email audience
  • Create lookalike audiences from your email lists
  • High-quality blog content, email marketing guides and a comprehensive knowledge base to help customers
  • Both subscribed and unsubscribed users are counted in your contact limit
  • Very limited landing page templates
  • The pricing plans are not beginner-friendly
  • Advanced automation workflows are missing
  • No visual automation builder to create workflows
  • No A/B testing features for landing pages and opt-in forms

Mailchimp Features – Everything You Need For Email Marketing

Mailchimp offers an impressive range of online marketing and lead generation features to its paid users.

Standard Email Marketing Features

Mailchimp gives you all the standard email marketing and automation features that are comparable to most other leading products in this industry.

Here’s a detailed look at some of its main features and benefits.

I – Manage Your Contacts With Lists, Tags, Segments, and Groups

Subscriber management is one of the most important aspects of any email marketing tool.

In Mailchimp, you can manage your contacts in four different ways.

  • Audiences

Audiences (previously called Lists) are the primary way of managing contacts in Mailchimp. Every Audience is a separate contact list made up of subscribers from different sources.

For example, if you own multiple sites, you can create separate contact lists for every site. Or you could create different lists for different products/courses you’re selling on the same site.

Mailchimp free users can only create one Audience while customers in Essential and Standard plans can create 3 and 5 Audiences respectively.

You can add new contacts to your Audience manually, by connecting it with a Mailchimp opt-in form, or a third-party list-building tool.

  • Segments

You can create multiple segments within an Audience to further categorize your contacts based on their behavior or common traits.

This helps you send more personalized and focused email campaigns to specific segments instead of mass emailing all your contacts.

Mailchimp gives you lots of different segmenting options.

For example, in the screenshot below, I’m segmenting a list based on Campaign Activity (how they responded to my emails)

But there many other factors based on which you can create segments.

Overall, you can add up to five conditions to include or exclude contacts in a segment and filter exactly the type of contacts you’re looking for.

  • Tags

Tags are keyword-based labels you can assign to your contacts in order to identify them based on their behavior, source, or any other noteworthy factor.

For example, you can tag any subscribers who come from a specific lead magnet or landing page.

  • Groups

Groups are categories your subscribers choose to describe themselves while signing up to your list.

For example, an entrepreneurship blog can ask its subscribers whether they’re freelancers, small business owners, consultants, or product creators.

Your subscribers will e grouped together based on their responses.

How To Use Mailchimp Audience Management Options

Apart from using Audiences, Segments, Tags, and Groups to organize your contacts according to their interests and behavior, you can use them to send targeted email campaigns.

For example, you can send email campaigns to subscribers in a particular or contacts with a certain.

You can also build automation sequences based on different tags and Audiences.

II – Create Pop-Ups and Embed Forms To Your Website

You need sign-up forms and pop-ups on your site to convert visitors into email subscribers.

With Mailchimp, it’s pretty easy to create different types of popups and embedded forms for your website and landing pages.

To create a form, click the “Signup Form” link from the “Create” menu in your dashboard.

Choose Embedded Form or Popup Form from the top menu and select the list for which you want to create it.

I chose the Pop-up form option which too me to the form builder tool.

Here you can choose different form layouts, add your brand image, and customize the look of your pop-up.

You can also choose exactly when to show your pop-up. For example, immediately when a visitor lands on your page or when visitors are about to exit your page (exit intent pop-ups)

You can add subscribers from individual pop-ups to different audience segments or assign them tags for better management.

If you’re creating an embedded for, you can copy/paste its code to your site after configuring it in Mailchimp.

If you’re using WordPress, then simply install the Mailchimp WordPress Plugin to display pop-ups and forms on your site.

Overall, I like the simplicity of this Mailchimp feature but would’ve liked more display rules for better audience targeting.

III – Create Responsive Email Campaigns With The Drag & Drop Email Builder

Mailchimp’s email builder tool is one of the best I’ve seen in the email marketing industry.

It’s very easy to use, with no confusing or complex, options. Plus a drag & drop interface in which you can literally create any type of email within minutes.

The same email builder is used for single emails, campaigns, and autoresponders.

To create an email, click on “Email” in the Create menu in your dashboard.

Next, you’ll need to name your campaign and choose the type of email you want to create (regular, automated or plain text)

I’ve chosen “Regular” emails for this demonstration.

This takes us to the main email builder interface where you can choose your email recipients, choose the sender name and email, create a subject line, add preview text, and design your email.

While choosing recipients, you can choose your whole list, target a smaller segment of your audience, or contacts with specific tags.

If you collect the first names of your subscribers during sign up (which you should), you can also check the “Personalize” option to address subscribers by name in your emails.

Next, click on Design Email to start creating your email content. You can choose from a long list of Mailchimp’s email templates or start from scratch by choosing a blank email template.

This is where the real fun starts.

You can use Mailchimp’s drag & drop email builder to create any type of email and any elements to your content.

There are tons of styling options for every element and the overall email template as well.

Once you’re done creating your email, you can test it on different devices to make sure everything looks perfect, and send it at once.

Alternatively, you could schedule the campaign for later or choose Send Time Optimization (paid plans only) to let Mailchimp send the email on maximum engagement times for each subscriber.

There are several other email options and settings that you can configure before sending or scheduling your email campaigns.

You can enable click tracking, eCommerce link tracking, integrate Google Analytics, or enable conversations on your emails.

Overall, Mailchimp has a pretty impressive email builder tool which is simple for beginners but has all the advanced options you can imagine.

IV – Design Attractive Campaigns In No Time With Content Studio

Content Studio is a pretty useful Mailchimp tool that can save a lot of time while creating email campaigns and landing pages.

Here’s what it does.

You can upload all your images, videos, and brand assets to Content Studio, connect your Facebook/Instagram accounts or link it with your eCommerce store.

Content Studio will automatically pull all the multimedia files and brand assets to Mailchimp and make them available whenever you want to create email campaigns or landing pages.

Plus, it gives you basic image editing options, along with a huge library of GIFs, so that you can customize images according to your target audience.

V – Create Mailchimp Drip Campaigns To Engage Subscribe

Modern-day email marketing is incomplete without drip campaigns (automated email sequences).

Mailchimp offers several ready-to-use automation sequences which I’ll discuss later. But to create drip campaigns, click on Create–>Email–>Automated

Click on “Custom” to create custom automation sequences and drip campaigns for your email list.

If you’re using Mailchimp Free Plan, you won’t be able to create more than one automated email per workflow.

But paid plans allow complete drip campaigns with multiple emails based on If-Then conditions.

You can configure your workflow in the custom automation section and select the conditions that trigger a campaign, its schedule, target audience, and next step.

There are different campaign triggers from which you can choose. For example, you can trigger a sequence when a visitor purchases a product on your site or clicks on a link in your email campaigns.

You can also use advanced triggers but for that, you’ll need a developer to configure Mailchimp API for you (if you can’t do it yourself)

These are the settings for an individual email. Once you’re done with them, you can add more emails to your drip campaign and configure them the same way.

Mailchimp drip campaigns can be targeted towards subscribers with specific tags, complete audience lists, or segments within your audiences.

Overall, Mailchimp offers decent automation features especially for beginners and small businesses but the absence of a visual drip campaign builder and the need for a developer to configure advanced automation leaves a lot to be desired.

Advanced email marketers might not enjoy using these features as much.

VI – Use MailChimp Automations To Increase Conversions

There are plenty of ready-to-use automation sequences in Mailchimp that you can use to engage your audience and increase your email marketing ROI.

You can choose them from Create–>Email–>Automated section.

From here, you can choose any of the ready-to-use automation workflows. For example, you can automatically send birthday emails to your subscribers, welcome email sequences, blog updates, or follow-ups on your previous campaigns.

You also have the option of sending a single automated email or a series of emails. This is particularly useful if you want to host an email course or an educational series for your subscribers.

You can also send abandoned cart emails to any subscribers who leave a purchase mid-way on your site by connecting it with your Mailchimp account.

Advanced website event-based automation sequences are also available in Mailchimp but you’ll need to configure Mailchimp API on your site for it.

Just like drip campaigns, the overall Mailchimp automation features cover most bases but need to be more user-friendly in order to really compete with the leading marketing automation tools right now.

VII – Use Shoppable Landing Pages To Set Up Your eCommerce Store

You can create pretty awesome lead generation and eCommerce landing pages with Mailchimp. Shoppable landing pages, in particular, is a really useful feature using which you can create fully responsive eCommerce landing pages integrated with Square payments.

Using Shoppable landing pages you can launch eCommerce email campaigns and allow users to purchase from your landing pages directly.

Mailchimp currently offers 10 landing page templates but new ones are being added.

You can also start with a blank canvas or edit the templates to match your brand’s style and colors using the landing page builder tool.

Just like Mailchimp’s email builder tool, the landing page builder also uses a drag & drop interface with lots of editing options.

You can literally change everything on a page and replace it with your brand’s colors, images, icons, and content.

To sell products and accept online payments on your landing page, you’ll need to connect your Square account with Mailchimp.

Other payment options are not available for now.

With this landing page builder tool, you can create landing pages for lead magnets, social media lead generation campaigns, or product sales campaigns without using a third-party landing page app.

Plus, it is connected with your Mailchimp Content Studio which means all your images and brand assets are already there for you to use on your landing pages.

VIII – Optimize Email Campaigns With A/B Testing

Mailchimp offers some pretty good A/B testing (called Split Testing as well) for email campaigns

Split testing is a conversion optimization technique to find the best-performing version of your email.

With Mailchimp, you can run A/B tests on four different elements of your email campaign – Subject Line, From Name, Content, Send Time

In basic A/B testing, you can test one element per test. For example, when you test different subject lines, you can’t test the From Name in the same test.

However, in higher-priced plans, you can also perform multivariant testing in which multiple factors can be changed and tested together.

The winner

is chosen based on the criteria you define in the settings of your A/B

For now, A/B testing is only available for email campaigns, not for landing pages or opt-in forms which is a bit of a letdown.

Otherwise, the A/B testing features in Mailchimp are better than many other email marketing tools I’ve used.

Unique Features of Mailchimp

Other than the standard email marketing features, Mailchimp offers several unique options that you won’t find in other similar products.

IX – Use The Drag & Drop Mailchimp Website Builder To Create Your Site

Mailchimp comes with a pretty useful drag & drop website builder using which you can create your website and host it on Mailchimp servers as a part of your subscription package.

All websites come with a free .mailchimsites.com domain name. You can also purchase a .com domain from Mailchimp or connect an existing domain with your Mailchimp site.

Here’s an example of what you can create with the Mailchimp website builder.

Mailchimp’s website builder works just like its landing page and email builders. It uses drag & drop blocks with which you can create web pages from scratch or edit existing website templates.

You can add as many pages and sections to your website as you want, and edit them individually.

You can’t compare this website builder with WordPress or Squarespace but if you’re looking to save money on website design and hosting, Mailchimp website builder is a pretty useful tool to create your fully hosted and secure website.

X – Grow Your Business Faster With Mailchimp Lookalike Audiences

Mailchimp Lookalike audiences is an innovative feature that helps you grow your subscriber base quickly by reaching out to people who’re similar to your existing subscribers.

You can do this through social media ads and email campaigns.

In social ads, Mailchimp targets new Facebook and Instagram users on your behalf based on your current subscriber base.

In email campaigns, Mailchimp finds new subscribers for you from its own database.

All you need to do is to create a landing page, an email, and choose a segment of your audience that you want Mailchimp to replicate.

Based on your target audience and location, Mailchimp will send your email to people who’re similar to your subscribers. They can click on your email offer, visit your landing page, and convert into subscribers.

Wrapping Up Mailchimp Features

As you can see, Mailchimp has lots of innovative email marketing features that you can use to create impactful campaigns.

It has other features such as detailed analytics, social ads, postcards, etc. that I couldn’t cover in this post.

But clearly, there’s a lot you can do with Mailchimp especially if you’re a small business owner or beginner blogger.

Advanced marketers would probably want more automation features in Mailchimp.

Mailchimp Integrations | Getting More Out Of Mailchimp

Mailchimp integrates with more than 300 different applications and tools.

Here are a few of them.

a. Mailchimp Integration With Website Platforms

Mailchimp can be used on all with all the leading website platforms and content management systems (CMS)

– Mailchimp Integration With WordPress

You can easily integrate Mailchimp with your WordPress site by installing the official Mailchimp WordPress plugin.

You can use the plugin to create and manage sign-up forms and pop-ups on your site and integrate with other WordPress tools.

Mailchimp also has a premium WordPress plugin that offers several other advanced features.

– Mailchimp Integration With Squarespace

You can use Mailchimp with Squarespace to collect emails, publish forms, and display pop-ups on your site. To execute the integration, you’ll need to edit your Squarespace DNS Settings and manually authenticate Mailchimp’s connection with your site.

You can follow the step-by-step process from this help article.

– Mailchimp Integration With Wix

You can easily connect your Wix site with Mailchimp by enabling Mailchimp from Wix Marketing Integration section.

Connecting Mailchimp would allow you to automatically transfer all your Wix contacts to your Mailchimp Audiences.

b. Mailchimp Integration With Landing Page Builders

Mailchimp’s landing page tool is pretty useful. But if you’re already using another landing page builder, you can connect it with Mailchimp easily.

– Mailchimp Integration With ClickFunnels

To connect your Mailchimp account with ClickFunnels, you’ll need to generate a Mailchimp API key from the integrations section.

You’ll then connect your ClickFunnels account with Mailchimp by copying the API key to the Mailchimp app in ClickFunnels.

You can find the step by step process here.

– Mailchimp Integration With LeadPages

Mailchimp and LeadPages can be connected using the Mailchimp API key.

You can find the step by step process here.

– Mailchimp Integration With Unbounce

Unbounce is another top quality landing page and lead generation tool that you can directly connect with your Mailchimp account.

To integrate the apps, you don’t need an API. Simply head over to the integrations section in Unbounce, select Mailchimp, log in to your account and choose the list you want to connect.

You can view the step by step process here.

c. Mailchimp Integration With Other Tools

There are tons of other tools that integrate with Mailchimp.

– Mailchimp Integration With Salesforce

To connect your Salesforce account with Mailchimp you’ll need to install the Mailchimp app for Salesforce.

Once the app is installed, you need to authenticate your account by logging into Mailchimp from Salesforce.

You can find the step by step process here.

– Mailchimp Integration With Facebook

You can easily integrate your Facebook account with Mailchimp from the Integration section in your Mailchimp account.

Once Mailchimp and Facebook are linked, you can show sign up forms on your Facebook Page and run Facebook ads campaigns from Mailchimp.

You can find the detailed instructions here

– Mailchimp Integration With Google Analytics

By integrating your Google Analytics account with Mailchimp, you can track campaign stats and individual email performance in Google Analytics.

Read the detailed instructions here.

Mailchimp Reviews – User Feedback & Testimonials

As you’ve seen, Mailchimp is a powerful all-in-one marketing tool that not only powers your email marketing strategy but also helps you adopt an overall integrated online marketing approach.

Most of the online reviews about Mailchimp, especially by newbies and small businesses, are quite positive.

It has average user ratings of 4.3 and 4.5 on G2 and Capterra respectively.

And there are lots of people who’re singing its praises on social media as well.

Source

Source

Source

But there are many dissatisfied users as well.

Source

The general feedback on different forums and online review sites about Mailchimp is quite positive.

However, people aren’t really happy about their recent pricing changes.

Mailchimp Alternatives – Other Email Marketing Software You Can Use

In case you’re not convinced that Mailchimp is the right email marketing tool for you, there are several alternatives you can try.

Mailchimp Alternative#1: Mailchimp vs. ConvertKit

ConvertKit is a sloid marketing automation tool and a pretty good Mailchimp alternative.

Like Mailchimp, ConvertKit also offers a Free Plan but it’s limited to 1000 subscribers only (Mailchimp allows 2000 subscribers).

Its premium plan starts from $29/month for 1000 subscribers with a 14-day free trial.

Mailchimp Alternative # 2: Mailchimp vs. Constant Contact

Constant Contact is another popular Mailchimp alternative that offers all the standard and several advanced email marketing features.

It offers two paid plans at $20 and $45 per month respectively for up to 500 subscribers. You also get the first month free as a paid subscriber.

However, there’s no free plan on offer like Mailchimp.

Mailchimp Alternative # 3: Mailchimp vs. Klaviyo

Klaviyo is a popular email and SMS marketing platform that is often mentioned as a possible Mailchimp alternative.

Its premium version is priced at $30 for 1000 subscribers with unlimited emails and automation features.

However, it doesn’t offer the range of features you get with Mailchimp at a slightly lower price.

Mailchimp Review Verdict – Is It The Right Email Marketing Software For You?

Is Mailchimp worth your money?

It’s a tricky question.

Let me explain.

There’s no doubt that Mailchimp offers all the email marketing and automation features (plus a lot more) that any beginner or small business needs.

Plus, it offers a very attractive free plan that’s a lifesaver for anyone just starting out in the online marketing space.

However, its automation features aren’t as intuitive and detailed as some of the other leading email marketing products.

Plus, its pricing plans aren’t as flexible as its competitors.

If you’re a beginner or intermediate marketer with a limited budget, Mailchimp is right for you if you make use of all the features it offers, for example landing pages, website builder, pop-ups, etc.

For advanced marketers, Mailchimp is an ideal product if they know how to make use fo the advanced automation features using Mailchimp API.

Overall, there’s no question about the quality of Mailchimp as a service provider and if you become a paid subscriber, you won’t regret it.

Mailchimp Frequently Asked Questions (FAQs)

What is Mailchimp used for?

Mailchimp is one of the most popular email marketing software products among bloggers, digital marketers, and small businesses. It gives you all the necessary tools and features to run fully integrated email marketing and lead generation campaigns.

Is Mailchimp really free?

Mailchimp has a Free Plan which allows up to 2000 email subscribers and 10,000 emails per month. Its paid plans offer more features with higher limits.

Why is Mailchimp so expensive?

Some marketers consider Mailchimp to be slightly more expensive than some of its competitors but considering all the features it offers, the price can seems acceptable.

Can I use Mailchimp with Gmail?

No, you cannot use Mailchimp to send mass email campaigns through Gmail.

Is Mailchimp automation free?

Yes, Mailchimp offers basic autoresponder features in its Free Plan. For advanced automation features, you’ll need to purchase one of its paid plans.

Can I send mass email campaigns with Mailchimp?

Yes, you can use Mailchimp to send mass email campaigns. However, there’s a limit of 10,000 emails/month for Free users.

Can I schedule email campaigns with Mailchimp?

Yes, you can schedule emails to be sent at a later time using Mailchimp.

What is the subscriber limit in the Mailchimp free plan?

You can have up to 2000 email subscribers in a with the Mailchimp free plan.

Is Mailchimp hard to learn?

Mailchimp has a pretty easy to use interface, a regularly updated blog, and a detailed knowledge base. All of this means that getting used to Mailchimp shouldn’t take you a lot of time.

Does Mailchimp go to spam?

If your subscribers have willingly signed up to your list with active email addresses, Mailchimp will deliver your emails right in their inbox.

Can I use Mailchimp for affiliate marketing?

Mailchimp has a reputation for suspending accounts that regularly send affiliate product links in email campaigns. So the safer approach is to use links of blog articles/pages that contain affiliate links instead of directly emailing affiliate links to your subscribers.

What are the best free email marketing services?

Mailchimp, SendInBlue, Sender, and SendPulse are all high-quality email marketing services that offer free plans.

What are the best Mailchimp alternatives?

GetResponse, Constant Contact, ActiveCampaign, SendInBlue are among the top Mailchimp alternatives.

Is Mailchimp the best email marketing software for beginner bloggers and marketers?

Mailchimp is certainly among the best email marketing software for beginners because of its free plan that offers all the necessary email marketing features.

Mailchimp vs Constant Contact – Which one is better?

Mailchimp is more popular as compared to Constant Contact because of its free plan. Overall, you’d have to say that Mailchimp is a better option for most businesses.

Mailchimp vs. Sendgrid – Which one is better?

Both Sendgrid and Mailchimp offer free plans and some really good features. So it’s hard to choose a winner here. However, I personally find Mailchimp easier to use.

Mailchimp vs. GetResponse – Which one is better?

GetResponse is a very powerful email marketing tool that’s certainly a very good choice for serious marketers. For beginners, however, Mailchimp is a better option because of its free plan.

Can I create landing pages with Mailchimp?

Yes, Mailchimp has a drag & drop landing page creator you can use to create different types of landing pages.

How do I close my Mailchimp account?

You can delete your Mailchimp account from Account Settings and clicking on the “Delete Account” link.

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AWeber Email Marketing: Functionality, Usability & Pricing https://nichehacks.com/aweber-email-review-pricing-8eeyre/ Wed, 29 Jul 2020 00:00:00 +0000 https://nichehacks.com/uncategorized/aweber-email-review-pricing-8eeyre/ Email marketing was once associated with spam. But thanks to the rise of mobile devices and changes in how people consume information online, email is back and won’t be going out of vogue anytime soon.

During this period, even before your favorite marketing platforms were founded, AWeber has been around the highs and lows of email marketing. To this day, the tool has endured like an Energizer bunny and remains one of the most popular tools used by marketers for launching email campaigns to subscribers.

In this post, I’ll discuss everything you need to know about AWeber; why it’s still one of the best platforms for sending promotional emails, how to use its features, and how it stacks up against its competitors.  But first, here’s a quick preview:

  • Pricing: Free; Paid Subscriptions being a$19/Month for 0-500 subscribers and access to premium features
  • Free Trial: No
  • Average Rating: 4.25/5

What is AWeber?

AWeber was founded in 1998 when email marketing wasn’t in every business owner’s vernacular.

But this didn’t stop the brand from being one of the most enduring and popular marketing platforms for sending emails.

The reasons for its longevity and success are its core values. The team’s unbridled passion for their work allows them to provide memorable experiences to their audience. Their 24/7 customer service from their Pennsylvania headquarters is a testament to their dedication to their customers.

Every team member the company hires possesses these values as part of their unique “AWesomeness” that helps shape the brand’s culture.

More importantly, the 100% all-remote team treats each other like family. Not only do they collaborate daily to solve issues, but they also brainstorm for ideas and suggestions to help make their product much better.

Espousing these values through the years resulted in over 1,000,000 small businesses seeking AWeber for all their email marketing needs.

AWeber Pricing and Plans

Unlike before, AWeber now offers a free plan good for up to 500 subscribers and 300 monthly emails for sending.

Signing up for this tier lets you create newsletters using its drag-and-drop builder or by choosing from over a hundred email templates. You can also select from over a thousand of images to feature in your emails for free.

If you want to broadcast your latest content from your site to subscribers, the RSS to email feature comes in handy.

Simple analytics gives you a basic overview of the performance of your campaigns based on how your subscribers responded to them.

You can also gain access to the tool’s landing page builder. Create as many landing pages as you want from scratch or using its beautiful templates.

Aside from its selection of free images, there is an option to publish video landing pages to get the attention of your audience and increase conversions.

There’s also the ability to create sign-up forms that you can embed on your website. If you’re running your site on WordPress, the plugin lets you create the forms straight from your dashboard.

Now, if you need more power from your email marketing tool, AWeber’s Pro plan is available at $19/month for 0-500 subscribers.

While it has the same number of subscribers available for the free plan, the Pro tier lets you conduct email split-testing to help you determine the best variant of your campaign to send to subscribers.

You can also utilize its split-testing feature to create higher-converting forms so you can collect more contacts with each.

There’s also advanced analytics features so you can gather better data from the emails you send and make informed decisions for your upcoming campaigns.

The Pro plan gives way to e-commerce features such as sales tracking and cart abandonment to help you get the most revenue possible from your online store.

Your plan increases in cost as you grow your subscribers. For example, the rate increases to $29 if you have 501-2,500 subscribers, then $49 for 2,501-5,000 subscribers, and so on.

All plans include free migration of subscribers from your previous or current email software, 24/7 live support, and integrations.

  • Free migration of not only your list, but also your segments, forms, landing pages, and more.
  • Collect subscribers not only from forms but also from social media, payment gateways, and others.
  • Tag subscribers to segment them so you can send them highly targeted broadcasts later on to increase sales.
  • Create broadcasts from its template gallery and analyze their spam scores so you can lower the risk of them going to your subscribers’ spam folders.
  • Automatically broadcast your latest blog posts straight from your RSS feed.
  • Create drip email campaigns to put engaging with subscribers on autopilot.
  • Understand why your email campaign performed the way it did use AWeber’s QuickStats page.
  • Split-test your subject lines to know which variant increased your open rate.
  • Automatically send emails to subscribers who abandoned their carts to return and complete their orders.
  • No-frills and straightforward email marketing tool at your disposal. It doesn’t have the bells and whistles from more sophisticated platforms which is a great thing. If you simply want to build a list and send them emails, then this tool is for you.
  • Create unlimited forms and landing pages to help grow your list faster and better. No need to integrate with other lead generation tools as the forms and pages provide you with different custom options. Plus, they are easy to publish and dispatch on your website.
  • Clean broadcast builder with different elements to drag onto the email. There’s also a built-in Spam Score Analyzer to ensure that your emails don’t go straight to the spam folder of subscribers.
  • Triggers and conditions available on the Campaigns feature are limited.
  • Email and form templates look outdated. You’re better off building your own from scratch as a result.
  • While AWeber has made changes in its platforms (as you’ll see later on), it does show its age in its form templates. The outdated designs and layouts of each almost render them unusable.
  • Creating an automation workflow is hampered by the limited choices for your steps. While this might not be a problem for others, it is impossible to create a fully automated email series that includes conditions and multiple options.

Standard AWeber Features

By signing up for its free plan, you can take advantage of AWeber’s powerful standard features. You don’t have to shell out cash to create forms for collecting subscribers and send them beautiful emails to increase your bottom line.

In fact, the basic features are more than capable enough to help you build your business from the ground up. Once you’ve gathered 500 subscribers, only then will you have to pay and access its premium features.

For now, however, let’s look at what makes AWeber one of the best email tools after all these years.

I – Setting up Your Account and Moving Your Subscribers

Before being able to use AWeber, you need to sign up for an account and select your plan.

For now, I’ll take the free plan so we can take AWeber for a spin.

The tool will then ask you to import your list from your email software. You can do this by downloading the list as a .csv file and uploading it to AWeber. You can also enter the subscribers manually if you have them in a different file format.

However, if you also want to move your sign-up forms, landing pages, and tags, to name a few, you can use its free migration services.

In line with the brand’s commitment to providing memorable customer experiences, AWeber gives you the opportunity to move everything from your previous email platform at no cost to you. This way, you don’t have to manually recreate your forms and landing pages on the tool because its team will do it for you.

This is a great way of putting a human touch on top of their email marketing services. Oftentimes, people are stuck with their current email tools because there is no way for them to move to another platform seamlessly. With AWeber, now you have a way to do it.

Click here and fill out the form below the page. Wait for one of their people to answer your request.

II – Creating Forms and Landing Pages to Gather Subscribers

For newbies, your email marketing will only deliver results if you have a list of people to whom you’ll send emails.

In this case, you need to create forms you can feature on your website so people will sign up as subscribers.

The first step is designing your form. You can drag different elements to include and drop them on the form. This makes the process easier since you don’t need coding experience to bring your form ideas to life.

However, if you want to build a form fast and quickly, you can choose from AWeber’s Template Gallery. With more than a thousand templates across 17 categories, you can find something that fits your brand. Once you’ve chosen, you can further edit the design to achieve the look and feel you want.

From here, you can also change the form type (inline, pop-over, etc.) and behavior (pop-over, exit intent) to help the forms make an impression to visitors. Using these features, you wouldn’t have to use another form builder that does the same things.

If you’re happy with your form, all you need to do next is to customize the form properties.

Type in the appropriate name of your form, use a custom Thank You that people will see after signing up to it.

Once you’ve saved the form, you can choose what to do next with your form.

There’s an option for you to email your developer to embed the code on their site if you’re not confident in doing it. You can also embed it on a page on your site or you can turn it into a landing page.

However, if you want to create landing pages, go straight to the tool’s landing page builder.

To start, you must choose a template for your landing page.

Similar to forms, you can choose from templates each of which are named according to its niche.

For instance, if you have a course to promote, use the Sell an Online Course template and replace the elements and text with your own.

From here, you can even add more elements as well as rows and columns to achieve the best possible layout for the page.

Once you’ve published the page, you get a unique URL that you can share to your email list or on social media.

All landing pages you build are published on AWeber’s subdomain. But if your site is on WordPress, you can use the plugin to integrate the page into your domain. Also, you can edit the URL to make it shorter and more readable.

Both the forms and landing pages of AWeber are more than capable to help you gather the subscribers you need to grow your list and business.

III – Managing Your List

It’s not enough to just keep collecting subscribers from the forms you create. You need to determine how you plan on engaging with them so you can turn them into life-long fans of your brand, if not one of your most loyal customers.

But before sending them emails that will do just that, you need to organize them using tags and custom fields.

As mentioned earlier, tags play a vital role in your email marketing efforts. The idea here is to tag subscribers after performing an action.

For example, if they sign up to your forms, you can tag them into your automation workflow so they receive your drip campaign without you setting it up for them individually.

Also, if you have to email people who signed up for your drip campaign, you can use the tag to target them. This way, you don’t have to search for each one of them manually before sending the message.

Therefore, tags help you segment your subscribers so you can send your workflows and campaigns to the right people with relative ease.

There are many ways to enable this function on AWeber. As mentioned, you can tag users immediately after signing up from your form. You can enter the name of the tag from the form settings.

The other way is to manually add the tag on each subscriber in case you missed them out the first time.

Finally, the List Automation feature lets you assign tags to subscribers when they perform a specific action on your site.

The Subscriber Automation allows you to move from one tag to another. For instance, if subscribers with a “leads” tag purchase something from your website, you can turn the tag into “buyers” or “customers.”

The Page Hit Automation enables you to tag subscribers who click a link onto a page from your site. If you send an email with a link to your latest course on your site, you can tag those people into your list.

And since they clicked on the link to your course, you can send them broadcasts further promoting your course until they buy it. Or if you’re selling a product similar to the course, you can send them an email about it too.

While tags seem like a small deal, they can make a world of difference in your email marketing especially if you tag the right way.

IV – Sending Broadcasts

If you are launching a weekly newsletter or have an important announcement to share with your subscribers, you need to send them a one-time email also known as broadcasts on AWeber.

There are three ways you can create broadcasts from the platform: drag-and-drop builder, plain text, or HTML editor.

The first one is the most popular choice because it’s the easiest way to create your broadcast.

Writing announcements using the builder is just like typing on a word processor with the added benefit of dragging and dropping elements you want to include in your email. This way, you can make your CTAs pop out and possibly get higher conversion rates.

If you want to send out newsletters, a simple letter won’t do. You need to design a layout that organizes the information in a beautiful and well thought-out manner.

For design-challenged users out there, you can just choose from its template gallery.

By choosing a template, you don’t have to start from scratch. Save time by just editing the color, font, images, and copy to fit your brand and message.

Before sending out the email, test it out first by sending it to your address and see how it looks like.

If there’s something wrong with the sent email, make the necessary changes and send it to your address again until it’s perfect.

The email is then saved as a draft. You can schedule the email for sending or you can blast it now to your subscribers.

But before doing that, you’d also want to make sure that the email will go straight to the inbox of subscribers.

Even if you created an email meant for your subscribers, there are triggers that cause certain emails to be mistakenly flagged as spam.

To avoid this from happening, run the Spam Score Analyzer. It checks your emails for key areas that the spam filter catches.

You need to strive for a score lower than 5 before sending it out to your subscribers.

That said, sending broadcasts using AWeber is easy and gives you peace of mind. The template gallery cut down the time in building newsletters. Meanwhile, the spam analyzer minimizes the chances of them going to the spam folder of your subscribers.

V – Broadcast Your Blog Posts to Subscribers

Normally, whenever you publish a new blog post, you promote them to your subscribers by creating and sending them a broadcast. While this isn’t difficult to do and takes a few minutes of your time, it eventually piles especially if you keep cranking out blog posts at a high volume.

Sending broadcasts about them becomes a chore that you wish you can automate.

Thankfully, AWeber lets you send your latest posts in newsletter format on autopilot.

To do this, you need to get your site’s RSS feed and enter it on the feed URL bar.

Next, add the text that will be included in the blog broadcast on the HTML editor. You then need to choose a template for the layout of the email.

Finally, you must set the variables that will determine when the broadcast will be sent to subscribers. Aside from the frequency of the email, choose how many new posts should be published before the emails are dispatched.

You can also save the emails as drafts first if the prerequisites are met so you can review it first before hitting the “Send” button.

VI – Build Email Campaigns

To fully leverage the power of AWeber, you need to learn how to create campaigns made from multiple emails and are sent to specifically tagged subscribers.

In the default example above, this is the automation campaign for new subscribers. Upon subscribing, the tool will apply the “welcome-campaign” tag on them. This will set the next step in motion, which is to send them the “Thanks for signing up” email.

If you look closely at this step, you will see that automation triggered is included. It says that, if the subscriber opens the email, the tool will add the “engaged” tag on them. This informs you and the tool that they indeed engaged with your message.

Finally, once the email is sent, the tool will remove the “welcome-campaign” tag and apply the “welcomed” tag. This means that the subscriber was sent the welcome message.

This is just a basic example of what an automation campaign can do for your business. Using its builder, you can create campaigns that match your goals and needs.

For instance, you can create a drip feed campaign with tips or advice about a topic. Then on the last email, you can include a link to your product or service related to the subject so you can rake in some profit.

On the downside, the triggers you can use for your campaign are limited to three (tags, email, wait).

VII – Taking a Quick Look at Your Email Performance

Sending the email is just half the battle. The other half involves you analyzing the results and implementing the fixes on your next campaign to increase its conversion rate.

With AWeber’s QuickStats page, you can learn everything you need to know about your broadcast or campaign’s performance and make the necessary improvements later on.

Source

QuickStats gives you a brief overview of your campaign thus far broken down into different factors:

  • Opens – Shows you how many subscribers opened the email you sent.
  • Clicks – Tells you the number of people who clicked a link on your email (if it has one).
  • Sales – Computes for how much you earned from your campaign. You can only access this statistic if you’re using sales tracking on your account (which is only available for the Pro plan).
  • Web Hits – Uses AWeber’s web analytics to count how many subscribers visited your websites and which pages they jumped to.
  • Unsubscribers – Counts down the number of people who unsubscribe from your list from the campaign.

Using the information here, you can make informed decisions on your upcoming campaigns by correcting the mistakes you made here.

Unique Features of AWeber

As you can see above, the tool’s primary features are good enough to help any business gain a foothold in their respective industries.

But now, we move on to the stuff that makes the platform a cut above the rest.

Most of its premium features are much more suitable for bigger and more sophisticated sites like an online store. Nonetheless, AWeber helps you make these features work to your advantage.

Below are some of the most notable ones:

VIII – Split-testing Your Campaign

There are times when you have different versions of the subject lines in mind that you want to feature on your email. You can’t settle for one because you feel the versions you came up with are good enough to achieve what you need for your campaign.

In these cases, however, you need to split-test these elements to determine which among the variants will convert more.

Source

To create a split test, type in the name of the test and choose who will receive it from your subscribed. Most of the choices here have to do with how long they have been subscribed to your list.

Next, choose how many variants of the subject line you want to test. You can test a maximum of three subject lines and decide on how frequently each variant will be used for the email.

If you want to get the best results for your subject lines, send them at equal percentages. So if you have three variants, set the percentage of the two variants to 33% and the last one to 34%. Therefore, out of 100 emails, you will send, 33 will receive the email with the first variant of the subject line, another 33 will see the second variant, and the remaining 34 will see the last one.

After sending out the split-tested emails, you can review the results from the reports page and see which variants received the highest clicks.

Doing this on all your emails will help you get the most out of your campaigns so you can increase your sales.

IX – Increasing Revenue from Abandoned Carts

AWeber has features to help online stores get the most sales possible. We’ve discussed how the tool can track sales from your email campaigns and show the results on your QuickStats.

Using tags, we also saw how you can label people who purchased from your site. By compartmentalizing your subscribers, you get to see where they are in your sales funnel and learn the best way to email them moving forward.

Both these options are available in your paid subscription. However, there’s another AWeber feature that ecommerce site owners will love.

You should know by now that people don’t always complete their purchase even after placing their order in a cart. According to Barilliance, the global abandoned cart rate in 2019 is at 77%. That means only 23% of people who place an order on your site follow through with it.

But instead of finding out the many reasons why they abandoned their carts, you should focus on how to get them back to complete their orders instead.

Source

By connecting your eCommerce platform with AWeber, you can set up cart abandonment triggers that tag subscribers who left their carts and send them an email notification so they can recover them back.

AWeber Integration

One of the reasons why AWeber is a hit among marketers and website owners is its integration. Since the company has been in the email marketing game for quite some time now, it’s built relationships with third-party developers to help users create a more streamlined marketing process.

This way, they don’t have to switch from one tool to another to complete tasks and get the job done. Through these integrations, AWeber users can simplify the process by removing steps from creating forms and sending emails to subscribers in between apps.

Below are the more prominent integrations with AWeber:

a. Website Platforms

You can integrate AWeber with your website and access its features from within. This way, you don’t have to leave your site’s dashboard to tweak and monitor your campaigns. Some of its more popular website platforms integrations include:

– WordPress

Aweber Integration

Using this plugin, you can manage the AWeber sign-up forms and landing page embedded on your site. You can see the performances of each such as the number of impressions the forms and pages got and how many people signed up or clicked on them.

And aside from collecting form subscribers to your AWeber list, you can also collect the details of people who commented on your posts.

– Drupal

Similar to WordPress, Drupal is an open source CMS that lets you build beautiful web experiences for your audience. Using AWeber’s module, you can assign the forms you’ve created on the platform and configure them as block content on your Drupal dashboard.

– Webflow

The AWeber application is available on Simvoly, a website and funnel builder with the goal of increasing your conversions. While the platform is powerful enough to create forms in itself, the application allows you to link AWeber custom fields within the form. Also, whenever someone fills out the form on Simvoly, you can automatically send them to a list on AWeber.

b. Landing Pages

While AWeber has a native landing page builder, you may already be using another platform to publish even better and higher-converting pages.

Therefore, instead of migrating your landing pages to AWeber, you can just keep the pages and integrate them with the email platform.

Below is a shortlist of landing page builders that can integrate with AWeber:

– LeadPages

Not only is LeadPages one of the most well-renowned landing page builders in the market, but it also has a sign-up form and alert bar builder to help you supercharge your lead generation efforts.

And by integrating AWeber into the pages and forms you create using LeadPages, you can better segment the contacts you collect into their right tags and lists.

– Instapage

Instapage provides users with the complete landing page building experience with its A/B testing and personalization features. And with the AWeber integration, you can take your marketing campaign a notch higher.

By collecting the details of people who fill out the Instapage forms into your AWeber lists, you can automatically send them emails to engage them further with your brand.

– Unbounce

Unbounce is similar to LeadPages feature-wise, but it has an AI-powered optimizer that automatically chooses the best variants for your pages and forms to increase sign-ups without having to test them. Leveraging on this technology, you can generate more leads if you integrate AWeber with it.

c. Others

I can’t cover more than a hundred integrations with AWeber here. This goes to show the brand’s commitment to helping you improve your productivity by connecting with other business apps.

Nonetheless, below are the other top integrations to cap off the list:

– Shopify

There’s a lot for Shopify users to love with AWeber. By subscribing to its Pro plan, you can track sales of your email campaigns, send emails regarding abandoned carts, and label subscribers across your different tags as they progress down your sales funnel.

Regarding the latter, you can send tagged people discounts codes, coupons, and freebies to help them make a purchase on your site.

– GoToWebinar

If you use GoToWebinar to create audio and visual conferences for generating sales to your business, then it only makes sense to integrate an email platform like AWeber with it.

You can add registrants and attendees to your AWeber list automatically. You can also add upcoming, recurring, and finished webinars to your email list using the platform.

– Clickfunnels

Clickfunnels is the most popular, if not the most powerful, funnel builder platform around, and the AWeber integration makes it even stronger.

You can add people who sign up for your funnels to one of your tags and lists on AWeber. From here, you can stay in touch with them by sending them upsells via broadcasts.

AWeber Reviews from Users

AWeber has an aggregate score of 4.2/5 from 541 users as of writing over at G2. Most reviews are effusive about the platform, but the general criticism was regarding the initial pricing of the tool ($19/month and no free tier). However, as we’ve seen above, AWeber rectified the issue and is now providing free accounts.

Over at Capterra, AWeber scored 4.3/5 from 130 users.

Similar to G2, most of the users were criticizing the plans and the lack of a free account (which has been rectified as seen in this review).

Chris Motola, the finance writer at Merchant Maverick, gave Aweber a perfect score. He praised the tool’s simple approach to creating beautiful forms and pages as well as sophisticated campaigns. More importantly, he believes the 24/7 US-based customer support is the cherry on top of a great platform.

While everybody has shared a generally positive experience using it, others are less enthused by the tool.

Steve Lamattina at EmailToolTester, the most prominent email marketing review site, gave AWeber a score of 3.3/5.

Here’s what he feels about the platform in a nutshell:

AWeber has all the basics you need for a small business and does quite a good job at educating first-time users with its bevy of articles, videos, and podcasts. The issue is that, apart from customer service, there isn’t a particular area they excel in when it comes to features. And disappointingly, they haven’t really updated a whole lot in the last few years since we first reviewed the tool.

Keep in mind, however, that the review was published in 2019. Based on the features we saw above, AWeber seemed to have listened to the criticisms and made the necessary changes to make the platform much better.

AWeber Alternatives

AWeber is just one of the many email marketing tools available. While it’s a more than suitable platform especially for startups and small businesses, you may be looking for a different tool that possesses other features not found in AWeber.

If that’s the case, below are the more well-known alternatives of Aweber:

AWeber Alternative #1: AWeber vs MailChimp

Unlike AWeber, MailChimp has a less intimidating and more modern UX/UI to help you carry out your marketing tasks. It also has more ecommerce features like Content Studio where you can store all your photos in one place to use for your campaigns, as well as Facebook Ads retargeting.

AWeber Alternative #2: AWeber vs GetResponse

What separates GetResponse from AWeber is the webinar feature. You can host conferences and livestreams with your audience and collect their emails without using a third-party tool. However, you can only access this if you sign up for its Plus plan ($49/month for 1,000-2,500 subscribers).

AWeber Alternative #3: AWeber vs Convertkit

Convertkit has some of the best and simplest automation features for an email marketing tool other than ActiveCampaign (more on that later). Also, the software charges you per email subscriber regardless of how many segments they’re included in your list.

AWeber Alternative #4: AWeber vs Constant Contact

Similar to AWeber, Constant Contact is perfect for growing your small business. It even has unique features like the ability to collect surveys, donations, and promote local events by integrating it with sites like Eventbrite and others.

However, the only thing going against it is the lack of a free plan – the lowest plan starts at $20/month.

AWeber Alternative #5: AWeber vs ActiveCampaign

Among the AWeber alternatives listed, ActiveCampaign is the most complex and powerful of them all. Aside from its intuitive automation workflow builder, you can also set up a live chat widget on your site and sync your Gmail with its CRM features. Also, its AI and machine learning features allow users to send the best email variant to subscribers at the right time.

Conclusion: Is AWeber Legit?

Based on what we’ve seen above, AWeber is as legit as they come. The company shouldn’t have survived over 20 years of providing email marketing services to users if that weren’t the case.

It possesses the core email marketing features to help you get in touch with your audience. Aside from broadcasts, you can create drip campaigns to provide more value to subscribers upon signing up. Also, its integration with popular third-party apps allow you to generate even more subscribers to engage with.

One of the biggest things about AWeber is the inclusion of a free plan. Most of the criticisms from review sites stem from how expensive the platform is. Therefore, the introduction to the free-tier plan should help stop naysayers in their tracks and allow people to give this tool a fair shake.

However, there are additional issues the platform must address, the first of which is the lack of more modern template designs. The ones available from its gallery don’t stand the test of time. Also, the limited steps available in creating workflows make it harder for users to get acquainted with email automation.

Other than these things, AWeber should and will help business owners with their email marketing needs. Its singular approach to providing users a way to collect subscribers and send emails should attract people who want a simple yet effective email tool that will get the job done.

AWeber Frequently Asked Questions (FAQs)

Below is a list of questions people frequently ask about AWeber. Some of the questions were covered bove by their respective sections. Still, it’s good to answer them here again so readers can see them.

How to get an AWeber API key?

An API is required if you’re a developer who wants to integrate AWeber with an app not available in its Integrations page. To do this, you must reach out to

How to install AWeber form on WordPress?

Download its official WordPress plugin. Once installed and activated, you can choose the forms and pages you want featured on your WordPress site. However, you still need to create the forms straight from AWeber.

How to use AWeber autoresponder?

Click on Messages > Campaigns on the menu and create a new workflow. You can choose from four templates so you don’t have to create from scratch. On the builder, you can choose from three steps to building your drip email campaign.

How to integrate AWeber with Clickfunnels?

Log in to your Clickfunnels account. Click on your profile icon then choose “Account Details.” Click on “Integrations” under Setup then select AWeber as the app to integrate. If done successfully, you can send the funnel subscribers straight to your AWeber lists.

Does AWeber have landing pages?

Yes. You can create unlimited landing pages using its drag-and-drop builder or select a template from its gallery and edit it accordingly. After publishing, you can start promoting the link to get subscribers.

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GetResponse Email Marketing Review: Functions, Features & Free Trials https://nichehacks.com/getresponse-review-pricing-2020-0el1zo/ Wed, 22 Jul 2020 00:00:00 +0000 https://nichehacks.com/uncategorized/getresponse-review-pricing-2020-0el1zo/ GetResponse Email Marketing

If you’re looking for the right email marketing software to build your subscriber base and grow your business, this detailed GetResponse review is just for you.

GetResponse is a world-class marketing automation suite that gives you all the features you need to attract, engage, and convert email subscribers into customers and brand advocates.

But is it the right tool for everyone? Not really.

Unlike most online product reviews, this article will share both the strengths and weaknesses of GetResponse and help you decide if it’s the right email marketing automation tool for your business.  But first, here’s a snapshot of some key takeaways for GetResponse:

  • Starting Price: $12.3/Month
  • Free Trial: Yes (30 Days – no credit card needed)
  • Average Rating: 4.5/5

Let’s get started.

What is GetResponse? Review & Product Details

GetResponse Email Marketing

GetResponse is a powerful email marketing automation software suite that comes with a range of different tools and features designed to simplify online audience building and product selling.

Established in 1998, GetResponse is one of the leading email marketing software companies with more than 400K users from 180+ countries.

Over the years, it has evolved from a simple email subscriber management tool to a complete marketing automation suite that allows you to automate email marketing, create landing pages, host webinars, sell products and services, collect online payments, and perform many other online business activities.

A/B testing, list segmentation using tags, in-depth analytics, and sales funnels are among the other features that make GetResponse a complete online marketing solution.

And here’s the best part.

The basic email marketing and automation features of GetResponse are available at a very affordable monthly subscription price which makes it ideal for beginners and intermediate marketers and bloggers.

GetResponse Pricing & Free Trial

We’ll take a closer look at the different features and benefits of GetResponse later in this article but let me quickly give you an overview of its pricing plans.

GetResponse is available in four different monthly subscription plans that are suitable for different types of businesses.

Here’s a screenshot of the GetResponse pricing plans (additional discounts on annual billing).

As you can see, the four plans – Basic, Plus, Professional, and Enterprise – cater to different business needs.

The Basic plan is ideal for beginner bloggers and marketers since it offers all the core email marketing features plus landing pages and several other useful tools in just $12.30/month (1000 subscribers)

However, your final monthly fee will depend on your list size. The original plans are priced for up to 1000 subscribers but the price increases as your subscriber base grow.

Again, this favors beginners and intermediate bloggers since they’ll only pay more when they have more subscribers.

GetResponse does not offer a Free Plan.

However, every premium plan comes with a Free 30-Day Trial in which you can explore the product in detail and decide if its the right choice for your business.

The free trial doesn’t require your credit card information so it’s really a win-win scenario if you want to test the tool before paying for it.

GetResponse Pros & Cons, Strengths & Weaknesses

There’s a lot to like about GetResponse (as you’ll find out later in this post) but it still has some weaknesses.

Let me give you a quick overview of its pros and cons.

  • Advanced visual automation workflows that are easy to create and manage
  • Easy to design email campaigns and autoresponders
  • User-friendly interface that’s easy to navigate
  • Website event tracking options that you can use to trigger personalized email sequences.
  • A/B testing features to help you find the best performing version landing pages and forms
  • Tag-based subscriber management options
  • Create complete sales and marketing funnels
  • Ideal for affiliate marketers promoting products from ClickBank, JVZoo, ShareASale, and other affiliate networks.
  • Easily integrates with dozens of popular apps and software products
  • Offers a wide range of responsive landing page templates
  • Offers a wide range of HTML email templates
  • A library of 5000+ stock photos you can use in your campaigns
  • Beginner-friendly pricing plans
  • Limited opt-in form templates that are already used by thousands of marketers
  • There’s no free plan
  • No refunds after you sign up for a premium plan
  • No popular online community groups
  • Limited A/B testing capabilities for emails.
  • Opt-in forms are not responsive

Overall, GetResponse offers a lot of great email marketing and automation features for a pretty attractive price.

In my opinion, there’s no reason why you shouldn’t sign up for its free 30-day trial and experience it yourself.

GetResponse Features – Everything You Need For Email Marketing

Calling GetResponse just another email marketing tool would be oversimplifying things, to say the least.

It’s a complete suite of online audience building tools that are packed with powerful features to help you attract, convert, and grow your subscriber base.

Let’s explore some of its main features in more detail.

Standard Email Marketing Features

GetResponse offers all the standard features you’ll find in any high-quality email marketing product.

You can customize most of its features to your exact business needs.

I – Manage Your Contacts With Tags and Custom Fields

In addition to managing multiple email lists, which is the standard practice with most email marketing tools, GetResponse allows you to manage subscribers through a combination of tags and custom fields.

Tags are keyword labels that you can assign to your individual contacts based on their behavior and engagement pattern with your emails.

For example, you can tag subscribers coming from a particular article on your blog or a guest post you’ve recently published.

Custom fields, on the other hand, are additional information fields you can use in sign-up forms to gather more detailed information about your subscribers.

For example, in addition to the standard First Name and Email Address fields, you can add custom fields like Gender, City, Country, Date, Time, Currency etc. in your opt-in forms.

How do you use this information in your email marketing campaigns?

You can use both tags and custom fields to run personalized email campaigns and segment your subscribers much more efficiently.

For example, you can tag all the subscribers who’ve signed up to your list from a guest post and send them a tailored email campaign.

Or send a special email offer only to the women on your list.

Apart from tag-based segmentation, GetResponse also offers all the standard email list segmentation options like segmentation by Email Open Rate, Clicks, Last Campaign, Subscriber Source, Form, etc.

Why is segmentation important?

Email campaigns targeted towards a well-defined audience segment often result in much higher subscriber engagement. A comparative study of segmented and non-segmented lists shared by SmartInshights also backs this assumption.

Overall, the subscriber management options in GetResponse give you complete control over your contact lists and open up numerous ways you can engage your subscribers.

II – Convert Subscribers With Attractive Sign-Up Forms

I personally don’t like email pop-ups as a website user.

But countless studies show they’re great at converting website visitors into email subscribers.

For example, a study by Sumo found that the top 10% pop-ups in terms of performance had an average conversion rate of 9.08%.

This means if your site gets 500 daily visitors, you’ll be able to get 1362 subscribers every month with pop-ups only.

Not bad at all.

With GetResponse, you can create many types of sign-up forms and pop-ups for your website, blog, specific articles, and landing pages.

To create a form in GetResponse go to “Create A Form” in your account dashboard and choose “List Builder Apps”.

From here, you can choose opt-in types such as exit-intent popups that show up the moment your visitor intends to leave your page.

Or you could go for a fixed bar on top of the screen, scrolling forms, or sign-up forms that users can fill to download a lead magnet.

The List Builder Wizard in GetResponse gives you dozens of pop-form templates that you can use with a single click.

What’s more, once you choose a template, GetResponse will automatically tailor it to your website’s brand colors if you click the “Color Magic” button.

However, most of the form designs are not responsive which means they won’t adapt to your mobile site’s design and might impact opt-in rates for mobile subscribers.

III – Capture Leads With Responsive Landing Pages

GetResponse has done a great job with landing pages.

It offers you dozens of high-quality and fully responsive landing pages that you can use for list-building campaigns, product launches, and other business objectives.

As you can see, GetResponse gives you templates for all kinds of landing pages, eg. Downloads, Webinars, About Me, Promotions, etc.

I love the designs they offer.

All of them are fully responsive and have a sleek and modern look.

Every template comes with its own Thank You page where the visitors are sent once they fill the signup form on your main landing page.

Getresponse landing pages can be used with forms or integrated with other third-party applications as well.

IV – Design Eye-Catching Email Campaigns With GetResponse Email Builder

Creating eye-catching email campaigns is pretty simple with GetResponse.

Its email builder tool uses a drag & drop interface using which you can create stunning HTML emails or plain text emails for your subscribers.

Before creating an email, you need to name your campaign, choose the sender’s email address, the target email list, the subject of your email, its preview text, and recipients.

You can see the user interface in the screenshot below which is pretty self-explanatory.

You can enable Click Tracking to track clicks on any links in your email and also integrate it with your Google Analytics account.

Plus, you can choose to send the email immediately, schedule it for later, or choose “Perfect Timing” which automatically sends emails at the optimal time of the day when your subscriber is most likely to open it.

Once you’re done with the settings, it’s time to design your email in the email designer.

If you want to create an HTML email, you can choose from the template library of GetResponse which has dozens of responsive and high-quality email templates.

Or you can design your own template from scratch.

In this case, I’ve chosen a template from the library.

The right panel shows drag & drop blocks that you can use to add different elements like images, videos, text, icons, etc. to your email.

It’s all pretty simple and easy to use even if you’re creating a campaign for the first time.

Once you’re done with designing the email, you can preview it on different devices and send test emails to make sure everything looks perfect.

Now just press the send button and watch your campaign fly.

V – Use GetResponse Drip Campaigns To Engage Subscribers

Email drip campaigns (also called autoresponder campaigns) are automated email sequences that are sent to your subscribers on predefined conditions.

They’re automated “set and forget” emails that Getresponse will keep sending to any subscribers who meet the conditions you’ve defined in your autoresponder settings.

With GetResponse you can create anything from a simple Welcome autoresponder campaign to highly complex drip campaigns based on different If-Then conditions.

There are two types of drip campaigns available in GetResponse – simple autoresponders and advanced automation sequences.

To create an autoresponder, click on “Create Autoresponder” in your account dashboard.

Everything in this section is the same as the email campaign builder except for the Autoresponder Settings section in which you can determine exactly when your emails are sent.

For example, in the screenshot above, the emails will be sent on Day 0 which means as soon as someone subscribes to your list.

You can also choose to send emails with a slight delay.

You can use autoresponders for less complex automation such as Welcome Emails or email courses that are sent on a fixed interval irrespective of how your subscribers interact with your content.

For the more complex automation sequences based on If-Then conditions, you can use the automation builder tool in GetResponse.

It gives you a visual campaign builder which makes it really easy to visualize even the most complex drip campaign sequences.

Here’s an example.

In this sequence, multiple conditions apply and emails are sent to the subscribers based on their interaction with your previous messages.

There are unlimited possibilities with the kind of drip campaign sequences you can create using this visual creator.

The sequences might look complex from the outside, but they’re pretty easy to create if you know what you want to achieve with your campaign.

Newbies generally consider drip campaigns too advanced for their skillset.

With GetResponse, however, creating complex drip campaigns is pretty easy and you start enjoying the process once you understand how the tool works.

VI – Use GetResponse Automation Sequences To Skyrocket Conversions

In case you lack the time or imagination to come up with new automation sequences, GetResponse has you covered.

It gives you a complete library of ready-to-use automation sequences that you can apply to any of your subscriber segments or email lists.

As you can see, the library has automation sequences for all kinds of business objectives, eg Welcome emails, email course launch, customer retargeting, win back lost customers, course promotion, etc.

Every automation sequence is fully customizable. To use a sequence, just click on it, and add the relevant values from your account (for example, tags you want to target, your target email list, etc.)

Or you can create an automation sequence from scratch by using the drag & drop elements in your automation builder tool.

It’s all pretty simple.

You first need to choose the conditions that a subscriber needs to meet to trigger the automation sequence.

GetResponse gives you a list of pre-defined conditions you can choose from.

For example, you can trigger an automation sequence for subscribers who click on a certain link in your emails, subscribe to a particular list, or when they’re assigned a certain tag.

From there onwards, you can build automation sequences by using drag & drop conditions in the automation builder and choosing the exact subscribers you want to target.

Using this automation builder you can build all kinds of sequences for example, you can automate the process of assigning a tag to any visitors who come from a certain page on your blog.

As soon as the tag is assigned, they’ll be added to an automation sequence which sends them relevant emails with calls to action links.

When they click on the link they’ll receive a pre-defined set of emails that’s in line with their actions.

In case they don’t click on your link, they’ll be approached with follow up emails and other incentives to engage with your content.

In short GetResponse automation sequences allow you to experience the true potential and power of email marketing.

The only drawback of the GetResponse automation section is that you can’t create emails for your automation sequence on the go. You need to have all your messages and lists ready before you start creating a sequence.

Other than that, GetResponse automation features are top-quality.

VII – Trigger Website Event-Based Emails With Advanced User Tracking

Here’s another really powerful way to make your email marketing campaigns more persuasive and engaging.

GetResponse allows you to track the activities of your subscribers on your website and send them emails based on their engagement with different site elements.

For example, you can send follow-up email campaigns to any email subscribers who visit your product page but do not buy from you.

Similarly, you can trigger customized emails to any subscribers who read an article on your blog but do not click the CTA button.

Or trigger abandoned cart email campaigns to any subscribers who leave their purchase mid-way on your site.

The impact of such emails is huge.

For example, research shows you can recover 69% of lost sales by sending 3 follow-up abandoned cart emails.

How does website event tracking work?

If you’re a WordPress user, you simply need to install the GetResponse WordPress Plugin to enable tracking.

Whenever a subscriber from your email list visits your website, the plugin will track their activities and allow you to retarget them with personalized email campaigns.

For platforms other than WordPress, you need to add event-based Javascript code to your site.

VIII – Optimize Campaigns With Advanced A/B Testing

A/B Testing or Split Testing is the process of running two different variations of your email with two separate groups of your subscribers to see which one works better.

It’s a crucial email marketing optimization technique that can help you increase the overall engagement and ROI of your email marketing campaigns.

This is why research shows that 60% of marketers consider A/B Testing important for improving conversions.

GetResponse gives you powerful A/B Testing features using which you can test different versions of your emails, landing pages, and opt-in forms.

For example, you can test different subject lines for the same email, use different sender names, or compare HTML vs plain text emails to see which one gets the highest engagement.

You can find the email A/B Testing option in the Email Marketing section of your GetRepsonse account.

The screenshot below shows the A/B Test configuration area in which you can test up to 5 different subject lines.

You can choose the testing criteria (clicks or opens) and choose the size of your target audience.

For example, in the screenshot below, different subject lines will be tested on 48% of your subscribers and the best performing subject will be used for emails sent to the remaining 52% of your subscribers.

Landing page and opt-in form A/B tests can have up to 10 variations.

GetResponse doesn’t offer advanced A/B testing capabilities that experienced marketers look for, but it’s certainly good enough for any new or intermediate blogger.

IX – Measure Performance With In-Depth Analytics

You can’t improve what you can’t measure.

This is why analytics are so important in email marketing.

GetResponse gives you detailed stats about your subscriber activity, email campaign performance, automation, and the overall ROI of your email marketing strategy.

It also comes with real-time statistics that are updated on the go.

You can also integrate your GetResponse account with Google Analytics so that you have a much clearer picture of the impact of email marketing on your overall website traffic and engagement rates.

Smart reporting is another useful option using which you can schedule email performance reports and send them to yourself and all the relevant team members.

Overall, GetResponse Analytics gives you reports on all the standard performance metrics that are necessary to track your email marketing performance.

Unique Features of GetResponse

GetResponse is much more than a simple email marketing tool which is why it offers several unique features that you might not find in other similar products.

X – Boost Sales By Hosting HD Webinars

Webinars are among the most effective lead generation strategies used by online marketers.

A study by the Content Marketing Institute found that 66% of marketers rate webinars as the most effective B2B marketing tactic.

GetResponse comes with a world-class webinar platform using which you can host HD quality webinars with up to 100 attendees (in the Plus package).

Its webinar feature is fully integrated with the email marketing platform which makes it really easy to market your webinar and attract new subscribers.

It also gives you other standard webinar features such as recordings, screen sharing, multimedia sharing, different audience engagement tools, and payment integration.

If you want to host webinars with more than 100 attendees, you can upgrade to the Professional plan which allows up to 300 participants.

XI – Perform Research And Gather Primary Data With Surveys

An engaged email list is among the most valuable online business assets because it allows you to learn about the real needs and preferences of your target audience.

To make this task even easier, GetResponse comes with an interactive survey tool using which you can create engaging and eye-catching surveys for your audience in no time.

You can use drag & drop blocks to create as many surveys as you want and share them with your subscribers and the general public using their unique URL.

Surveys not only help you gather information from your subscribers but also attract new subscribers since your survey participants can share it with their contacts and social media friends.

XII – Create Optimized Sales Funnels

GetResponse gives you the ability to create fully optimized marketing and sales funnels by just filling in your details into ready to use funnel templates.

Conversion Funnels, formerly known as Autofunnels, is the funnel building tool in GetResponse that’ll help you create high-quality funnels in no time.

It covers everything from the initial sign up page, pop-up forms, and follow up emails, to sales pages, upsell pages, and order confirmation email, etc.

Conversion Funnels has over 30 ready to use funnel templates that include landing page copy and email copy scripts from some of the best direct response copywriters.

Wrapping Up GetResponse Features

I’ve given you a quick overview of some of the main features in Getresponse. However, there are many options that I didn’t cover.

It’s pretty clear that GetResponse gives you everything you need to run successful email marketing, lead generation, online marketing campaigns.

Some of its features still need improvement, but the overall package is pretty impressive.

GetResponse Integrations | Getting More Out Of GetResponse

GetResponse is one of the most popular email marketing products which is why it seamlessly integrates with 120+ different third-party tools and applications.

Let me cover some of the integrations that marketers commonly use.

a. GetResponse Integration With Website Platforms

As an email marketer, you’ll need to integrate GetResponse with your website in order to use many of its features effectively.

Thankfully, getResponse integrates with all the popular website platforms and content management systems (CMS).

– GetResponse Integration With WordPress

You can easily integrate your WordPress website with GetResponse by installing the official GetResponse WordPress plugin.

Integrating WordPress with GetResponse allows you to create sign up forms and landing pages for your site plus it enables website event tracking that you can use in your automation sequences.

– GetResponse Integration With Shopify

If you’re running a Shopify store, you can integrate it with GetResponse to easily collect email addresses using forms and landing pages on your site.

You can integrate Shopify with GetResponse by searching for Shopify App from the “Integrations and API” section.

Once connected, GetResponse will access your Shopify customer database and access data such as customer name, email, address, number of orders, best-selling products, abandoned cart, etc. and use this data to help you build smarter automation workflows and email follow-ups.

– GetResponse Integration With Magento

If your website is built using Magneto, you can integrate it with GetResponse using the Magneto App in the integrations section.

This integration allows you to turn customers from your website into email subscribers and add them to different autoresponder sequences.

b. GetResponse Integration With Landing Page Builders

You can create attractive and responsive landing pages with GetResponse. But In case you’re using a popular third-party landing page app, you can integrate it with your Getresponse account.

– GetResponse Integration With ClickFunnels

ClickFunnels is among the most popular marketing automation and landing page builders right now.

To integrate your GetResponse account with CLickFunnels, you’ll need to generate a unique API key from the “Integrations and API” section in your GetResponse account.

When you click on “Generate API Key” it’ll create a unique API key that you can copy/paste in the API integration section of your ClickFunnels account.

Once your accounts are integrated, you can import contacts and user information from ClickFunnels to your GetResponse account.

– GetResponse Integration With Leadpages

Leadpages is one of the top landing page builders used by thousands of marketers and online businesses.

Leadpages integrates with GetResponse via API key (the same way as ClickFunnels).

Just head over to the Integrations and API section of your GetResponse account, generate your unique API key, and copy/paste it to your Leadpages integration section.

– GetResponse Integration With InstaPage

InstaPage, another leading app for landing pages, integrates with GetResponse the same way as the other two landing page builders.

Generate a unique API Key and head over to the integrations section of your InstaPage account.

Search for GetResponse, and enter the API key to connect your accounts.

c. GetResponse Integration With Other Tools

There are several other useful applications that you can integrate with your GetResponse account.

– GetResponse Integration With Google Analytics

Integrating your Google Analytics account with GetReposne adds UTM parameters to your emails that help you track subscriber analytics in much more detail.

You can integrate Google Analytics with GetResponse from the Integrations section of your account.

– GetResponse Integration With VWO

Visual Website Optimizer (VWO) is a leading conversion optimization tool that helps you run A/B tests, heat maps, track conversions, and review websites.

To integrate VWO with GetResponse, you’ll need your VWO account Id.

When you’re creating a landing page with GetResponse, you’ll choose VWO in the Analytics section and enter your VWO Id to integrate the app with your landing page.

– GetResponse Integration With PayPal

You can integrate many of the leading payment services like Amazon Payments, Stripe, and PayPal with your GetResponse account to accept payments directly with your GetResponse forms.

PayPal can be easily integrated with GetResponse from the integrations section.

Once PayPal is integrated with your GetResponse account, your customers can pay for your products using PayPal or a credit/debit card on GetResponse order forms.

GetResponse Reviews – User Feedback & Testimonials

As you might’ve guessed, I’m quite impressed with the overall package GetResponse offers.

But what are the other GetResponse users saying about it?

On Capterra and G2, two leading customer review sites, GetResponse has average ratings of 4.1/5 and 4/5 respectively.

Pretty impressive.

Here are a few public reviews I could find about GetResponse that can be traced back to the original reviewer.

” I absolutely love the product and especially the service. It has all the features I need and they continue to add more. Their support is second to NONE” by Elena

“I love the ease of use and ability to create a very large backlog of emails quickly. I like to send out daily newsletters to my list and after about a week or so I will go back through and add those emails into an autoresponder that I will use for new leads that haven’t been getting the original newsletters. This makes my life so much easier and allows me to spend less time on the platform while getting more done. In addition, I love the Spam Score feature that helps keep my messages out of the spam folder. If your email is going to spam, your message isn’t being heard” by Tom

Here are some frank opinions about GetResponse from random twitter users.

But not everyone’s happy with it of course.

Overall, you’ll have to say that the general customer feedback about GetResponse is quite positive.

After looking at the product’s features in detail, I can understand why.

GetResponse Alternatives – Other Email Marketing Software You Can Use

GetResponse is a solid email marketing tool. But in case you’re looking for alternatives, there are several other email marketing services you can consider.

GetResponse Alternative#1: GetResponse vs. Mailchimp

Mailchimp is perhaps the most popular GetResponse alternative.

The main reason for its popularity is its Free Plan that offers all the standard email marketing features, including basic automation, for up to 2000 subscribers.

However, it lacks features like landing pages, conversion funnels, and advanced automation that GetResponse offers.

Its premium plans start from $9.99/month.

GetResponse Alternative # 2: GetResponse vs. AWeber

AWeber is one of the oldest email marketing tools used by thousands of bloggers and online marketers.

It’s a solid platform when it comes to the standard email marketing features.

However, it’s user interface feels outdated and it lacks advanced automation features that modern tools offer.

Its premium plans start from $19/month.

GetResponse Alternative # 3: GetResponse vs. ActiveCampaign

ActiveCampaign is a world-class and modern email marketing and automation platform that’s better than most of its competitors when it comes to automation sequences.

It is very popular among experienced email marketers and can be considered a very good GetReposne alternative.

Its premium plans start from $9/month.

GetResponse Review Verdict – Is It The Right Email Marketing Software For You?

GetResponse is a very impressive email marketing and automation tool.

It gives you everything you need to run fully integrated email marketing campaigns and grow your subscriber base from scratch.

It’s pricing plans are also very competitive and make it a pretty good choice for beginners and intermediate bloggers and marketers.

However, experienced marketers might feel let down by it’s A/B testing and automation features.

But overall, it’s a solid product that’s worth your money.

To experience GetResponse yourself, sign up for its 30-Day Free Trial.

Frequently Asked Questions (FAQs)

What is GetResponse?

GetResponse is an email marketing and marketing automation software that gives you several powerful tools and features to grow your email list, build your audience and market your products and services effectively.

How much does GetResponse cost?

GetResponse pricing depends on the size of your email list. It offers four different plans – Basic, Plus, Professional, and Enterprise – that come with different features and tools. The Basic plan starts from $12.30/month.

Is GetResponse free?

GetResponse doesn’t have a Free Plan but all of its Premium Plans come with a 30-Day Free Trial (no credit card needed).

Is GetResponse a CRM?

GetResponse comes with a complete CRM solution that’s integrated with its email marketing platform which allows users to track and manage the complete customer lifecycle.

How do I use GetResponse?

You can start using GetResponse by signing up for its 30-Day Free Trial.

AWeber vs. GetResponse – Which is better?

AWeber and GetResponse are both leading email marketing solutions. However, GetResponse has the edge when it comes to marketing automation features.

GetResponse vs. Mailchimp – Which is better?

Mailchimp and GetResponse are both popular email marketing solutions with very similar features. However, GetResponse has better landing pages, advanced automation sequences, and more testing options as compared to Mailchimp.

How do I delete my GetResponse account?

You can delete your Getresponse account by selecting “Cancel Subscription” in the Billing section of your account.

How do I connect GetResponse to ClickFunnels?

You can easily integrate your GetResponse account with ClickFunnels by entering your unique GetResponse API key in the integration section of your ClickFunnels account.

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