Digital Marketing – Nichehacks Thu, 11 Jan 2024 23:14:14 +0000 en-US hourly 1 Digital Marketing – Nichehacks 32 32 The Best ClickFunnels Alternatives in 2024 Thu, 11 Jan 2024 23:03:24 +0000 ClickFunnels is an extremely popular SaaS (Software as a Service) tool that acts as a comprehensive sales funnel builder. But if you’re looking at ClickFunnels alternatives to find the best tool, we’ll give you a full review of ClickFunnels alternatives that can help you streamline your online marketing business and help you to skyrocket your sales and make money online.

Common Issues with ClickFunnels

High Costs and Pricing Tiers

Although ClickFunnels is well-known for its functionality, it can be pricey. The platform operates on a tiered pricing model, which can be difficult for businesses with budget concerns. The higher-tiered plans can prohibit smaller businesses or startups from being able to utilize everything the platform has to offer. This barrier can make ClickFunnels a difficult option for small online startups or individual marketers looking to start a business online.

The Best Clickfunnels Alternatives in 2024

Limited Customization Options

Another concern for ClickFunnels users can be it’s limited customization options. Although it provides pre-designed templates for users, it doesn’t allow for as much customization as some users may prefer. Businesses with unique branding or those looking for a highly tailored user experience may run into trouble when trying to create on ClickFunnels.

Learning Curve for Beginners

ClickFunnels offers users a large number of features, which is great, but the learning curve can be a hindrance for businesses looking for a more intuitive and user-friendly solution, especially those seeking quick implementation of their marketing strategies.

ClickFunnels Alternative 1: QuickFunnel

What is QuickFunnel?

QuickFunnel is a ClickFunnels alternative that is an all-in-one platform. QuickFunnel provides you with everything you could need to create a successful sales & marketing funnel, even if you’re just a beginner. QuickFunnel provides you with a user-friendly, drag-and-drop platform that gives you the ability to fully customize, and scale your business on your terms. With Pro, Elite, Enterprise, Agency, and Bizdrive packages for one $297 payment, you’ll have all the tools you need to create a successful marketing funnel and streamline your user journey.

Key Features and Benefits

Each of QuickFunnel’s 5 packages provides you with different key benefits, which we will list below. Keep in mind, when you purchase the Quickfunnel bundle, you receive ALL of the following benefits and features.


Pro allows users to create proven-to-convert funnels and websites with ease. It allows you to utilize the following tools:

  • Email Marketing & Lead Management
  • Landing Page Builder
  • Drag & Drop Visual Funnel Designer
  • Drag & Drop Page Editor
  • Domains & Hosting Services
  • Sales Funnel, Lead Funnel, Webinar, and Product Launch Funnels


Elite is the next tier of QuickFunnel. Pro allows you to utilize the following features:

  • Custom Domains
  • Unlimited Bandwidth for Hosting
  • Unlimited Page Visits
  • Unlimited Leads
  • Unlimited A/B Testing for Landing Pages & Funnels
  • 100 Extra Templates
  • Advanced Analytics of your Funnels & Pages
  • Downloading & Sharing Funnels & Templates with your team, clients, and group.
  • Duplicate Landing Pages & Funnels
  • Ultra-Light HLS Video Player
  • CRM Integrations
  • Smart-Checkout Lists
  • Lead Management
  • 3rd Party Integration with JVZoo, ClickBank & WarriorPlus along with PayPal & Stripe
  • Auto-Registration for Subscribers of Webinars


  • Built-In Autoresponder to send promotional and follow-up emails
  • Unlimited Email List
  • List Management, Segmentation, Suppression & Tagging
  • Preloaded DFY Email Templates
  • Inbuilt Text & Inline Editor
  • Audience Management
  • CRM Integrations
  • Advanced Email Analytics
  • Up to 50 Team Members
  • Subscription Management System


  • Unlimited Team Members
  • Unlimited Agency License to Serve Clients
  • Unlimited White Label Branding
  • Create Your Own Funnel & Page Templates
  • Accurate Analysis for Team Member’s Activities
  • Chat Support to you and your clients – Directly from Software


  • Store & Manage Files with Storage Drive
  • Unlimited Leads & Unlimited Audience from Share Pages
  • 1 Million + Royalty-free Stock Photos and Videos
  • Like/Dislike Option on Share Pages
  • SEO Optimized Pages
  • Single Dashboard to Manage all File Types
  • Store, Manage & Share Unlimited Files
  • Access Files anytime, anywhere with Business Cloud
  • File Security with Online Backup – Up to 30-day File Recovery
  • File Preview before Sharing
  • 1-Click Google Drive & Dropbox Integration
  • Fast CDNs for Delivering Files at Lightning Speed

Cost Comparison: ClickFunnels vs. QuickFunnel

While ClickFunnels is on a tiered payment structure, QuickFunnel is a one-time payment. This can be a plus for users who don’t want to hassle with monthly subscriptions. A one-time payment on QuickFunnel is only $89 more than a $208/month subscription on ClickFunnels. QuickFunnel also provides a 30-day risk-free money-back guarantee. If you don’t like the product, you can get your money back, which is HUGE compared to being locked into a Clickfunnels monthly subscription, which is billed annually.

ClickFunnels Alternative 2: GetResponse

What is GetResponse?

GetResponse is another popular ClickFunnels alternative. GetResponse is a comprehensive online marketing tool that provides services like email marketing, automation, landing pages, and webinar hosting. GetResponse allows marketers to create campaigns, manage said campaigns, build engaging landing pages, and automate their processes to save time and effort.

Key Features and Benefits

GetResponse is a ClickFunnels alternative that offers a variety of benefits and features that make it extremely valuable to marketers. The following are some of our favorite features:

  • Email Marketing
  • Automation Tools (Autoresponders, Workflows, Behavior-Based Triggers)
  • Landing Page Builder – Drag-and-Drop editor
  • Webinar Hosting
  • Detailed Analytics and Reporting
  • A/B Testing
  • CRM Integration
  • Responsive Design
  • Advanced Audience Segmentation
  • eCommerce Tools (Abandoned Cart Emails, Product Recommendations)

Cost Comparison: ClickFunnels vs. GetResponse

GetResponse‘s pricing is subscription-based and offers a multitude of plans based on your specific needs. If you’re just looking for email marketing, you’ll be billed annually at $187.20 total. If you’re looking for their most popular plan, which offers marketing automation, you’re looking at $580.80 annually. Their eCommerce plan provides more features and costs $1171.20 yearly. GetResponse MAX, their most powerful tool created for enterprises, costs $11,988 yearly. Compared to ClickFunnels, GetResponse provides a much better value for your money.

Our Pick for the Best ClickFunnels Alternative

In conclusion, while ClickFunnels is a widely recognized sales funnel builder, businesses facing challenges such as high costs, limited customization, and a steep learning curve might seek alternatives. Our top recommendation is QuickFunnel, an all-in-one platform that stands out for its low one-time payment and extensive features. With included packages like Pro, Elite, Enterprise, Agency, and Bizdrive, QuickFunnel empowers users with a user-friendly, drag-and-drop platform, offering tools like email marketing, landing page builder, advanced analytics, and more. The competitive pricing, including a 30-day risk-free money-back guarantee, positions QuickFunnel as a compelling ClickFunnels alternative for those looking to streamline their marketing funnels without the burden of recurring monthly subscriptions. Opting for QuickFunnel ensures not only affordability but also a comprehensive toolkit for successful online marketing endeavors.

Frequently Asked Questions (FAQs)

Why choose QuickFunnel as a ClickFunnels alternative?

QuickFunnel stands out for its low one-time payment, providing an affordable alternative to ClickFunnels’ tiered pricing model. This ensures that users have access to extensive features without the hassle of monthly subscriptions.

What key features does QuickFunnel offer for marketing funnels?

QuickFunnel offers a range of features across its packages, including a drag-and-drop visual funnel designer, landing page builder, email marketing, CRM integrations, and advanced analytics. These tools empower users to create successful sales and marketing funnels.

How does QuickFunnel address the concerns of high costs and budget constraints?

Unlike ClickFunnels, QuickFunnel operates on a one-time payment model, making it a cost-effective choice. The pricing is transparent, with packages like Pro, Elite, Enterprise, Agency, and Bizdrive, catering to different needs and providing value for money.

How does QuickFunnel compare to other ClickFunnels alternatives, like GetResponse?

QuickFunnel competes favorably with alternatives like GetResponse by offering a comprehensive suite of tools at a competitive one-time price. The article highlights the key features of both QuickFunnel and GetResponse, emphasizing the value proposition and affordability of QuickFunnel as a top choice.

Easy Ways to Make Money Online from Home in 2024 Tue, 02 Jan 2024 21:42:48 +0000 In the era of digital opportunities, making money online fast has become a tangible reality for those seeking financial independence. Whether you’re looking to supplement your income or embark on a full-fledged online venture, this guide unveils quick and easy ways to earn cash online, allowing you to start earning real money from the comfort of your home today.

Freelancing and Gig Platforms: Quick Ways to Make Money Online

  • Start Earning Today: Join freelancing platforms like Upwork, Fiverr, or Freelancer to offer your skills and services. Whether you excel in writing, graphic design, programming, or marketing, there’s a demand for various talents.
  • Fast Ways to Make Money Online: Set up a compelling profile, showcase your expertise, and bid on relevant projects. Completing small gigs can lead to immediate payments, offering a quick source of income.

Online Surveys and Market Research: Easy Ways to Make Money From Home

  • Earn Money Online Free: Participate in online surveys and market research studies on platforms like Swagbucks, Survey Junkie, or Vindale Research. Share your opinions on products and services to earn cash or gift cards.
  • Real Money Earning: While not massive income, these opportunities provide a steady flow of real cash for minimal effort. Sign up, complete surveys during downtime, and accumulate earnings over time.

Affiliate Marketing: Start Earning Real Cash

  • Quick Ways to Make Money Online: Explore affiliate marketing by promoting products or services and earning a commission for each sale. Join reputable affiliate programs like Amazon Associates or ClickBank.
  • Earn Cash Online: Create content around affiliate products on a blog, YouTube channel, or social media. Utilize your unique affiliate links to earn cash whenever your audience purchases your recommendations.

Remote Work and Virtual Assistance: Real Money Earning Opportunities

  • Easy Ways to Make Money From Home: Offer virtual assistance services to businesses or entrepreneurs. Tasks may include email management, data entry, scheduling, and customer support.
  • Fast Ways to Make Money Online: Platforms like Remote OK, Virtual Vocations, and Indeed offer remote job opportunities. Find positions that match your skills and start earning a legitimate income from home.

Online Tutoring and Consulting: Quick Ways to Make Money Online

  • Earn Money Online Free: Leverage your expertise by providing online tutoring or consulting services. Platforms like Chegg Tutors,, or Wyzant connect you with students seeking help.
  • Start Earning Today: Set your own rates, create a schedule that suits you, and share your knowledge to earn money while helping others learn and succeed.

Sell Digital Products or Online Courses: Real Money Earning Potential

  1. Quick Ways to Make Money Online: Create and sell digital products, such as ebooks, printables, or digital art, on platforms like Etsy or Gumroad. Alternatively, develop and sell online courses on platforms like Udemy or Teachable.
  2. Start Earning Real Cash: Capitalize on your skills and knowledge to create valuable digital products. Once set up, these products can provide a passive income stream.


Embarking on the journey to make money online fast doesn’t require complex strategies. By exploring these easy and quick ways to earn cash online, you can leverage your skills, interests, and available time to generate real money from the comfort of your home. Whether freelancing, participating in surveys, or starting an affiliate marketing venture, the digital landscape offers a plethora of opportunities for those ready to seize them. Start earning today and unlock the potential of online income!

Frequently Asked Questions (FAQs)

Is it really possible to make money online quickly and easily?

Yes, there are several ways to make money online quickly and easily, such as freelancing, participating in online surveys, affiliate marketing, and selling digital products or online courses.

Do I need any special skills or qualifications to make money online?

While having specialized skills and qualifications can certainly help, there are many opportunities available for individuals with a range of talents and interests. For example, you could offer virtual assistance services, participate in online surveys, or create and sell digital products without needing any specialized skills.

How much money can I expect to make by using these methods?

The amount of money you can make through these methods can vary widely depending on several factors, such as your level of experience, the amount of time you invest, and the demand for your skills. Some individuals have been able to earn a full-time income through these methods, while others use them to supplement their income.

Are there any risks or downsides to making money online?

While making money online can be a great way to earn a living, there are some risks and downsides to be aware of. For example, some online platforms may have scams or fraudulent activities, and some opportunities may not pay as well as others. It’s important to research any opportunities thoroughly before committing time and effort.

How do I get started with making money online?

To get started with making money online, you should first identify your skills and interests and research opportunities that align with them. From there, you can create a profile on relevant platforms, start bidding on projects, and participate in online surveys and market research studies. It’s important to stay organized, set goals, and track your progress to ensure success.

10 Effective SEO Tips to Rank Higher in Search Engines Mon, 01 Aug 2022 00:00:00 +0000 If you want to improve your website’s visibility and get more traffic from search engines, you need to focus on SEO.

There are many factors that go into SEO, and it can be tricky to figure out what works best for your website.

In this blog post, we will discuss the 10 most important SEO tips that will help you rank higher in search engines!

1. Optimize your website for your target keywords

One of the most important SEO tips is to optimize your website for your target keywords. This means including those keywords in your website’s title, meta tags, and content. By doing this, you will signal to search engines that your website is relevant to those terms.

If you’re not sure what keywords to target, you can use a tool like Google AdWords Keyword Planner to find popular keywords that are relevant to your business.

Once you have your target keywords, it’s important to use them throughout your website in a way that is natural and not forced.

Stuffing keywords into your content will not only turn off readers but also get you penalized by search engines.

A good rule of thumb is to include your target keyword in:

  • The title of your blog post or web page
  • The meta tags for your blog post or web page
  • The first 100 words of your blog post or web page
  • Alt text for images on your website
  • Anchor text for links on your website

Including keywords in these places will help search engines understand what your website is about and rank it accordingly.

Remember, however, that SEO is not just about cramming keywords into your website. It’s also important to have quality content that engages readers and provides value.

So, while keyword optimization is important, don’t forget to focus on creating great content as well!

2. Improve Your Site Loading Time

Another important SEO tip is to improve your site loading time. Studies have shown that website visitors are less likely to wait more than a few seconds for a page to load. If your website takes longer than that, you’re at risk of losing potential customers.

There are a number of ways you can improve your site’s loading time, including:

  • Optimizing images by reducing their size
  • Minimizing the amount of code on your pages
  • Using a content delivery network (CDN)
  • Enabling browser caching

By improving your site’s loading time, you will not only please visitors but also search engines. Google has stated that site speed is a ranking factor, so it’s important to make sure your website loads quickly.

You can check your website’s loading time with Google’s PageSpeed Insights tool.

Just enter your URL and the tool will give you a report with recommendations on how to improve your site’s speed.

3. Cover the Topic In-Depth

Search engines like Google are constantly looking for new content to add to their indexes. When you create in-depth, informative blog posts or articles, you are more likely to get indexed and rank higher in SERPs.

In-depth content also shows search engines that you are an expert on your topic, which can help you earn trust and authority.

So, if you want SEO-friendly content, make sure it is comprehensive and covers the topic in-depth!

Some ways to make your content more in-depth include:

  • Adding images, infographics, and videos
  • Asking questions and including answers
  • Providing examples

By covering the topic in-depth, you will not only improve your SEO but also give readers the information they need.

This is one of the most important SEO tips to keep in mind when creating content for your website!

4. Use Internal Linking

One of the SEO tips that are often overlooked is internal linking. Internal linking is when you link to other pages on your website from within your content. This can help search engines understand the structure of your website and index your pages accordingly.

Internal linking can also help improve the flow of traffic on your website. By linking to other pages, you can keep readers engaged and reduce your bounce rate.

So, if you want to rank higher in search engines, be sure to use internal links!

Here are a few ways to add internal links to your content:

  • Add links to related blog posts or articles
  • Include links in your navigation menu
  • Use anchor text

By using internal links, you will not only improve SEO but also make it easier for readers to find the information they need.

Internal linking is a simple but effective SEO tip that you should definitely use on your website!

Backlinks are one of the most important SEO factors.

A backlink is when another website links to your website. This shows search engines that your site is popular and relevant. The more backlinks you have, the higher you will rank in SERPs.

These are a few ways to get backlinks:

  • Guest blogging
  • Creating infographics
  • Asking for links via blogger outreach

If you want to improve your SEO, then you need to start focusing on getting more backlinks!

One SEO tip that is often overlooked is linking out to useful content. When you link to other websites, it shows search engines that you are knowledgeable about your topic. It also helps build relationships with other website owners.

So, if you want to rank higher in search engines, be sure to link out to useful content!

Here are a few ways to add links to your content:

  • Add links to related blog posts or articles
  • Include links in your resource section
  • Use anchor text

By adding links to your content, you will not only improve SEO but also show readers that you are an expert on your topic.

7. Leverage the Power of the Search Console

One of the SEO tools that are often overlooked is Google Search Console. This powerful tool can help you improve your SEO in a number of ways, including:

  • Identifying and fixing crawl errors
  • Optimizing your website for mobile devices
  • Submitting your sitemap to search engines

If you want to rank higher in search engines, then you need to start using Google Search Console!

8. Update Old Content

One SEO tip that is often overlooked is updating old content. As time goes on, your content will become outdated and no longer relevant. This can hurt your SEO and cause you to lose ranking in SERPs.

So, if you want to improve your SEO, then you need to start updating your old content!

Here are a few ways to update your old content:

  • Add new information or data
  • Remove outdated information or data
  • Update the design or format

By updating your old content, you will not only improve SEO but also keep readers interested in what you have to say.

Updating old content is a simple but effective SEO tip that you should definitely use on your website!

One SEO tip that is often overlooked is ranking for featured snippets. Featured snippets are the box that appears at the top of SERPs when you search for a particular keyword.

This box contains a summary of the answer to your question, and it can be a great way to get more traffic to your website.

So, if you want to rank higher in search engines, be sure to optimize your content for featured snippets!

Here are a few ways to optimize your content for featured snippets:

  • Use short, concise sentences
  • Use bullet points or lists
  • Include images

By optimizing your content for featured snippets, you will not only improve SEO but also increase your chances of getting more traffic from SERPs.

Featured snippet optimization is a simple but effective SEO tip that you should definitely use on your website!

10. Improve Your Organic CTR

One SEO tip that is often overlooked is improving your organic CTR. Organic CTR is the percentage of people who click on your listing in SERPs.

A high organic CTR means that your listing is relevant and interesting, which will help you rank higher in search engines.

Here are a few ways to improve your organic CTR:

  • Use an attractive title
  • Use rich snippets
  • Use images

If you want to improve your SEO, then you need to start focusing on improving your organic CTR!

Final Words on SEO Tips

Those are the SEO tips that you need to know in order to rank higher in search engines.

SEO is a complex and ever-changing topic, but by using these tips, you can definitely improve your results.

Now, it’s over to you.

Do you have any other SEO tips?

Let us know in the comments below!

Is Your Content Original or Stolen – Quick Ways to Find Out in 2024 Tue, 21 Jun 2022 00:00:00 +0000 Do you know what the backbone of digital assets is? Yes, it is the content that you are publishing on your website or blog. Without writing properly, you will never be able to engage the audience with your platform and earn money. The more original your content is, the better you will rank on Google. In this article, we will show you how to check if your content is original or stolen.

Every person wants to get ranked in the top results of Google to get more exposure from the audience. It is not an easy task as it seems to be because you have to keep multiple factors in your mind.

One of the most important things that you have to notice in this regard is the uniqueness of your work. Without being creative or unique, you can’t even imagine standing in the top positions of Google for a long time.

It will obviously take DMCA actions against your site and will push its rank lower. So, you must have to make sure that your content is unique.

Why do you need to check whether your content is original or stolen?

First of all, it is important to know why you have to perform this check. It is a common question that pops up in the mind of almost every writer. The reason is many writers think that no one has enough time to take copyright strikes on their copied content.

This statement might be right in some aspects. But keep in mind that Google hates plagiarism or duplication. It will never let your copied content stand on the top positions of the search engine.

According to experts, plagiarism is the biggest threat to a website’s rank. Secondly, you will not be able to engage the audience with stolen or copied content. If your readers have found you copying text from others, it will damage the credibility of your website badly.

Such activities will not let you grow your business smoothly and get long-term
engagement. There are many other reasons that can be discussed here to
encourage you to check the uniqueness of your articles.

In short, you must have to do some effort and check whether the content is
original or not before publishing. If we say that you must have to keep checking this even after publication, it might be right.

The main question is how to check this or perform this check. For this task, we have written the procedure that you have to follow.

How to check if your content is unique?

We all know that millions of articles are published daily on the internet. Due to
this, no one can check manually the uniqueness of his work. It is impossible to
do by a team of people because they don’t know where to check and which blogs they have to read.

To deal with this problem, you must have to be smart and use a plagiarism checker. This type of tool is designed with a specific database to compare the given text with all published documents.

A plagiarism checker will do a deep comparison of your work with millions of
books, blogs, and articles. As a result, it will display all those sources from
which it has found matches with your content. The tool will also display the
lines that it has caught copied.

So, you ca easily check those sources and eliminate or rewrite those lines as per the requirements. To use a plagiarism checker, you only have to understand the interface of the tool.

Normally, such tools are designed with a user-friendly interface that enables you to input the text and then tap on the button to check for plagiarism.

With its fast working feature, it will perform a thorough comparison and show you what you are looking for.

Will it be harmful to my website if someone has copied my content?

In simple words, the answer is yes, it would be harmful to your website too. No
doubt, Google is smart enough to get your queries and display results from its

But the crawlers of the search engine are not capable enough to distinguish between previously published content and copied content. In turn, it will push the rank of both websites without any discrimination.

In short, you also have to face consequences if some other website is copying your content. But you can take DMCA to ask the website owner to take down that article. In turn, you will be able to save your website’s rank or progress.

For this task, you only have to keep checking your content with a plagiarism checker from time to time. In turn, you will be able to know about all those culprits who have copied your work without your permission.

Final Wrapping

As we have mentioned how to check the originality of your work, you need to perform this check at any cost. Without doing this, you will not be able to make sure that your website is going to rank higher.
you may have to face business loss by getting less engagement from the users.
All in all, you must have to check quickly the uniqueness of your content
before as well as after publishing it on the internet

10 SEO Tips to Land Your First 100 Customers Tue, 08 Mar 2022 05:00:00 +0000

One question gives all beginning business owners sleepless nights: how do I land my first customers? Well, if you talk to experienced marketers, they’ll list SEO as one of the most successful tactics.

If you don’t have previous experience with SEO, this marketing tactic may sound unfamiliar and challenging. But the devil is not so black as he is painted. Here are ten easy SEO tactics that you can incorporate without experience and land your first 100 customers:

1. Define your objectives

Before you start planning, you need to have a clear idea of your goal. Otherwise, you’ll get lost among gazillions of opportunities and end up writing blogposts late in the night.

Ask yourself what you’d like to achieve: 100 sales? Brand awareness? Or maybe you’d like to encourage users to visit your brick-and-mortar shop?

Do you want to generate 100 sales in general or sell a specific product if you focus on sales? Once you define your SEO objectives, you’ll be able to craft your strategy adequately.

P.S. With SEO, your website should be visually exciting and create a better user experience for your customers. Make sure to build and design your website intuitively from top to bottom. I recommend using Elementor to reach your marketing and design goals.

2. Track your competitors

There’s no better thing that you can start with than analyzing your competitors. In the end, they’re already effectively generating sales. So, select a couple of your most successful competitors and analyze their websites.

Here are some things that you should pay attention to:

  • What keywords do they use in page titles?
  • What kind of content performs best for them?
  • Do they run a blog? How often do they post?
  • What are some of their best ranking pages?

To monitor the best strategist of your rivals, you can use WebCEO to analyze their best-performing keywords, rankings, blog posts and evaluate their online reputation. Try to gather all data in a spreadsheet. You’ll quickly spot tendencies and opportunities that you can incorporate into your SEO strategy.

3. Select primary and secondary keywords

For successful websites, it is essential to build around solid keyword research and how you allocate them across your pages. Primary keywords are the terms that best describe your products and niche – for example, organic cosmetics, marketing automation tools, dog treats.

These terms usually have high search volumes, and it’s relatively hard to rank high for them. So, to support your SEO efforts, you need secondary keywords. They are more specific and attract smaller search volumes, for example, cruelty-free shea balm, automated social media reports, dog macarons (yeah, the french cookie-inspired treats).

By including your primary and secondary keywords in your content, you’ll improve your search rankings and reach a wider audience.

4. Launch Your Email List

One of the best ways to find paying customers is to promote your products via an email list. Fortunately, there are different ways and tools like MailChimp to build an email list from scratch. For instance, you can use Quora or Twitter to reach out to people personally and add them to your list.

Once you create your list, the first e-mails should add much value to your subscribers and then persuade them to purchase your product in the last one or two emails. Here are a few tips to get success:

  • Build curiosity and excitement. The first e-mails should be educational, personalized, and make people excited to read the rest of your emails in the series.
  • Reveal pain points and give solutions to them. Once you tell about your audience’s fundamental problems, try to fix them by describing your products. Then, let them know how they can help them.
  • Be brief and educational. Once you start telling about your products, try to reinforce confidence in them and end your emails with a solid call to action to purchase.
  • Include testimonials and case studies. Showing social proof is an excellent way to persuade people to reach the desired result and buy your products.

This essential guide will help you run a profitable email launch sequence. I mean, you will add value via your educational content, build brand awareness, and generate sales.

5. Start blogging

Once you know your objectives, keywords, and what works well for your competitors, it is high time to start creating blog content. It’s a long-term strategy that allows you to drive traffic and generate sales. It takes much work and time to see the desired results, but it’s worth it for your business.

Make sure to organize your articles around your secondary keywords and the critical problems of your niche. Your keywords should fit into the educational character of your posts and provide actual value to your readers.

Write detailed blog posts that help solve their problems in the marketplace and share them on social channels. You can even add a clear call to action at the end to make people take action.

If you already have engaging content, you can repurpose it from your site to fit your company’s style.

6. Run paid advertisements

Paid advertising is one of the most effective ways to get the first customers. Using this approach, try to have a high-converting landing page to generate prospects. This page should include a unique value proposition in a headline, critical benefit statement, images or video showing your products, social sharing elements, testimonials, CTA, and clear contact information.

Fortunately, there is a wide range of channels to start with paid ads. For example,

  • Google AdWords allows you to target people in the decision stage of the buyer’s journey. So, you can show your products as you understand their problem and offer the solution to fix it. For example, if you offer content marketing services, you can bid for keywords like “content marketing for law firms” or “content marketing for FinTech companies.”
  • Facebook Advertising can help you be specific with your ads. I mean, you can target by location, age, demographics, interests, and behaviors to reach out to new customers.
  • Instagram Advertising is a great platform to present your visual ad in others’ feeds to generate traffic. To increase reach, you can create animated videos to showcase your products.
  • You might also use your brand’s YouTube video channel as a direct source of demand for out-stream video ad placements on publishers’ sites and applications. Moreover, this allows promoting your YouTube channel itself.

7. Guest posting

Guest posting is another great way of using other people’s audiences to build your one. It is a win-win tactic for both sides to generate traffic, provide quality content, and earn quality links. However, before guest blogging, here are some key points to keep in mind:

  • Measure the right metrics: you need to define which metrics are essential for your business. For example, you are guest posting for more traffic or signups to reach your marketing goals.
  • Choose the right website related to your niche. Then, reach out to the editors to ask if you can write a guest article. Try to send out personalized emails to help them understand your writing style and whether you are a good fit for their website.
  • Be patient. If you are writing for high-quality websites, it can take much time for publication and getting traction.
  • Get the most out of guest blogging and start building solid relationships with editors and website owners that can help you in the future. For example, you can ask them to promote your content to their email lists.

8. Use BetaList

Making your business rank high on Google isn’t a tedious job if you take advantage of others’ well-established positions. It’s essential to feature your products or posts on the communities to generate a lot of upvotes in front of a technology audience. Betalist is an excellent option to be featured out there and generate early signups for your website.

BetaList is a space where startups can showcase their products before a targeted group of users and lead them to the source for more signups. You can easily submit your startup and then work on the engagement under your post to take advantage not only of BetaList’s high rankings but also other sources of promotion such as inclusion in their newsletter or getting more inbound links.

9. Connect via LinkedIn

Linkedin is an excellent alternative for networking opportunities with other professionals and people in your business you want to target. According to this research, Vertic received a 17% conversion rate on LinkedIn for lead generation campaigns. Therefore, it can be a great channel to find prospects, generate leads, and build long-term connections.

Here are some tips to follow:

  • Create a list of first-degree contacts in your niche on the platform. Once you find qualified leads, make sure to introduce them via your existing networks or use InMail to message them.
  • Join LinkedIn groups for your target market, participate in discussions, and get exposure.
  • Publish posts or updates relevant to your groups and build credibility on LinkedIn Pulse.
  • Use targeted advertising on this network.

10. Sponsor events or groups

If you know that your target audience attends certain events or groups, it can be a good option to sponsor them if you have some budget. You will kill two birds with a stone: increase your brand awareness and find new clients.

Try to pick events and sponsor wisely if you want to return on investment to your business. It is essential to be relevant to your target market and always be on message. For example, Shaked Law Firm pays special attention to sponsoring. They try to get the most out of targeted events and local communities by providing value for potential leads.

Here are valuable tips for sponsoring:

  • Use tools like Mention to find people talking about a particular event or conference in your niche.
  • Send them a direct message about a great solution to help them, along with a link to your landing page.
  • Choose the right sponsorship opportunities for the event and get involved with the organizers.
  • Make sure to engage and use these opportunities to get new clients.


To get started, try to pick one of the ten listed above. Whatever you choose, make sure to evaluate it and review the outcome honestly. Some of the tips can seem obvious, while others can take a lot of hard work. Try to split your time between active measure and analysis to achieve the best results.

Digital Identification Solutions – Making Remote Verification Possible Tue, 04 Jan 2022 00:00:00 +0000 In an era where technologies have been introduced, conventional ways have lost the spotlight. The planet has witnessed progress from manual jobs to automated operations. 

Digital identification solutions have given more precise verification results. This solves the problem of one-on-one meetings by performing the verification remotely.

Now each manual job has a machine replacement to it. For example, computer typing has succeeded handwriting, and calculators have overpowered manual calculations. Common users have also altered their lifestyles consequently since technology is more of a need. They use smartphones for discovering paths and neighborhoods, reading new methods, and acquiring solutions to their inquiries.

Social media has become a custom at this moment. Users post their everyday actions on social media like starting a job, attending a function, or expressing their feelings. From the past decade, social media has defeated other activities like sports (indoor and outdoor) and physical meetings. Now people prefer audio or video calling instead of going to meet friends personally.

The shift towards digital platforms has given infinite benefits, but the disadvantages should not be neglected. Due to poor handling and manual ID authentication, online Know Your Business are at potential risk of scams and frauds.

Digital ID Authentication: Securing Online Platforms With Remote Verification

ID authentication is a method in which it is checked whether the information provided by the user is valid or not. Financial service providers use this method to verify their customers’ identities and their data. The reason is they were the foremost victim of identity fraud and money laundering because they had cash directly. They usually have all the ideal circumstances that a financial criminal wants, i.e., funds circulation, numerous customers, and international coverage.

The motivation behind all crimes is getting financial benefits which can be easily availed through financial crimes.

Why Financial Institutions are at Risk of Identity Crimes

Criminals attack financial transactions and customer accounts through identity theft. They onboard using fake or synthetic data, the information is either stolen or a mixture of authentic users’ details. Then they continue with their illegal exercises there. They can transfer funds from the victims’ bank accounts or acquire their financial information (ATM or credit card number and PIN)

Money Laundering: Using Fake Accounts to Circulate Ill-gotten Money

The customer accounts can also be utilized to clean dirty money, which is adverse monetary misconduct. The money is scattered in the financial system employing multiple accounts so that the connection with the sources can be departed. More than one account is used to integrate illegitimate funds, verifying businesses can be penalized for not restraining the criminal funds’ involvement from their channels. International regulators issue heavy fines on banks for non-compliance with KYC/AML/CFT regulations.

Identity Theft – Stealing and Acquiring Legitimate User Information

As discussed before, identity theft is a cybercrime where a bogus profile is created over the internet using some other person’s information. This has the identical name, image, and other data as the genuine user. Just like, one creates a social media profile using false details. The information is a fusion of authentic and fraudulent data. He can scam or blackmail other users in this way. According to a report of III, identity theft is constantly surging, the percentage doubling in just three years with 13% in 2017 and 29% in 2020.

Digital ID authentication verifies the identity of a person by examining his documents. It is performed by a method known as (KYC) (Know Your Customer). ID documents authorized by the government are believed to have authentic information. The user just has to upload the picture of the ID. It experiences document verification where its legitimacy (government approval) is verified, and data is obtained. The information is certified by the KYC software that can spot all the irregularities in the document. Biometric verification is conducted on live clicked selfies and photo IDs. In the final step, the address is checked, and age is verified (whether it falls in the range or not).

Summing it Up

Digital ID authentication is a much more budget-effective solution than other methods while reducing the time for verifying information. The software is backed by AI with zero human effort, having minimum possibilities of flaws. Businesses should adopt this ID card authentication solution to build a strong shield against financial crimes.

How to Monetize Websites in 2022? Mon, 27 Dec 2021 00:00:00 +0000 The days ahead of launching the website are the most energy-packed ones. On the one hand, you are excited, and on the other, your hopes of making money are getting fulfilled, which gets you pumped up.

You hit the launch button and the site is live. Days pass, and you see the first visitor on the analytics dashboard. I can see those tiny tears tumbling down your cheek.

It’s what you wanted for all this while, and your happiness has no bounds. More people are visiting your website, and it’s growing. Thanks to the excellent SEO assistance you received from the fellow flocks.

It’s been six months since you launched your website, but the tears come back when you check the revenue. This time not out of happiness but seeing how things aren’t working the way you intended it to happen.

If this is your story, this blog will help you navigate through these tough times and make your dream of monetization possible for you using a few easy-to-implement strategies.

Website monetization can be done in several ways. Below is a detailed description of how to monetize a website using different strategies.

Place Advertisements

Consider your website as real estate. If people are visiting your website that means there are businesses out there that are looking to reach out to your audience.

Giving the ad space for such businesses to display their advertisements can help you generate instant money.

However, if you are going with third-party service providers like Google AdSense, know that there is less control over what ads may show up on your website.

Additionally, the revenue may not seem attractive, and you have to wait till the end of the month to receive the payment.

That said you always have the option to connect with businesses directly and work out a better advertising deal.

In fact, you have options to use the same ad space for multiple ads or even restrict it based on the location of the visitors.

This monetization strategy best works for blogs that are niche-specific because the audience is highly targeted and there are businesses out there that want to target only a specific group.

If your website is generic such as a news website, you can try using services such as Taboola or Outbrain.

These services will inject content to your blog based on advanced AI technology and you get monthly recurring payments based on the number of clicks received.

Choose Affiliate Marketing

Affiliate marketing is still one of the most lucrative strategies to generate high income from your website.

Think of it this way, you have a highly resourceful website containing digital marketing tips and you are getting tons of traffic to the site.

Take my word; there is going to be a handful of digital marketing business owners ranging from web designers to social media marketing agencies to SEO service providers eagerly looking to partner with you as an affiliate.

Why? Because if they are going to spend thousands of dollars on PPC ads through Google, they aren’t sure whether the message is reaching the right audience. However, with your website already attracting business owners who want to try these strategies, the audience is laser-focused.

But let me tell you this upfront: If you are going to do affiliate marketing without adding much value, things aren’t going to be easy.

When doing affiliate marketing you must be objective with the kind of message you put out to the audience. You can do that in multiple ways:

  1. Product Reviews: One of the ways to earn affiliate income is by doing in-depth product reviews. Make sure to include both pros and cons of the product or service. Try to answer the questions that are most commonly asked by the target audience about similar products. Being impartial is important in affiliate marketing because the audience is tired of promotional posts that glorify products. Google recently came up with an update that focused on demoting the rankings of such pages.
  2. Tutorials: There are tons of tools, plugins, products, and services out there that the target audience won’t know how to use. They back off from purchasing these products and services due to the lack of know-how. Tutorials make it easy for them to learn the nitty-gritty and instill confidence in them to purchase it. As a website owner, if you have a great tutorial with an affiliate link to the product, there is a high chance that people will purchase, and you get bulk affiliate commissions.
  3. Comparison: There exist alternatives for almost all commodities out there. The more alternatives, the more confused the target audience becomes. They need the help of an expert to separate the wheat from the chaff. This is one of the best affiliate marketing strategies, as you can include multiple affiliate links on the same page and get even more commission. That said, the same principle of impartial comparison is a prerequisite. If your audience senses the content is leaning towards one particular brand without valid reasons, they may never turn up again. This method works best if you have an affiliate page for big eCommerce websites that list multiple products under the same category.

The subscription model is becoming one of the popular ways to monetize websites, especially with research and news websites; the subscription model has proved successful.

When you are publishing content that requires a great deal of research and analysis, it automatically adds value. It becomes so apparent that you cannot distribute the information for free.

In such cases, you can do some gatekeeping and access such content only for your paid subscribers or paid members.

However, this monetization method is not meant for every website owner out there. That said, if similar content is accessible on other platforms, there is no reason people will throw their money at you.

This model works best for news, forums, the R&D industry, creative websites, artistic websites, and journals.

Influencer Marketing

Do you know brands are looking for micro and macro influencers in a specific niche to help their message reach the right audience?

The term influencer may seem a bit intimidating. You don’t have to be like JerryRig or Matt Bailey to make money through influencer marketing.

All that is required from you is to be really good at what you do and get the trust of a bunch of people. You are on the way to earning more than what you ever expected if you do this right.

There are businesses within your niche eagerly waiting for you to say yes. Because you have done the sweaty job of finding the right people, all they have to do is put the message on the plate.

Have you heard of Blippi, the kid’s guy who does educational videos? He visits play centers in various US cities and demonstrates the rides. His videos are even watched by kids outside of the US and the publicity these play centers get is so immense.

Blippi, by the way, is a macro influencer. He has a huge fan following, but you first have to pass the test of becoming a micro-influencer to get to that point.

For example, a home designer in Seattle publishes content about the latest design trends and updates happening within her serviceable area. Many friends, clients, business partners keep a close eye on what the person is publishing.

That means, inadvertently, she has already become a micro-influencer, and interior design studios are begging for a mention on her website. Here, a mention equates to money, by the way.

What if I told you that you could get free content and get paid for publishing that? Sponsored content is articles written by businesses and brands that want to extend their audience reach.

What do you think about the quality of content? Usually, they come out good because no brand wants to taint the name by publishing error-ridden content.

Usually, the intent of sponsored content is to sensitize the people about new features or the quality of the products and services they provide. It’s part of the PR activity of a business.

But when you allow sponsored content, make sure that the entity is legitimate and your users aren’t losing the money. Also, it’s advised to tag the article as sponsored content so that your audience knows that it’s a paid post.

Guest Post

Although guest posts may seem similar to sponsored content, there is a subtle difference between both. Let me explain.

Coming up with topics for your blogs and then getting them written is one of the most challenging parts of running a website. Countless hours are put in by the content team to get that perfect article published.

With Guest posts, you get people to write content on topics you prefer. In return, provide them a brand mention or a backlink within the same content they offer.

Unlike PR, guest posts are widely used to increase the authority of the website so that the keyword rankings improve and more people find them on organic search.

However, this is one strategy within the SEO realm that’s most exploited to trick Google’s algorithm. Opening up your website for all kinds of guest posts will land you in trouble.

If Google finds that the articles are low quality and it’s linking back to an irrelevant website, it could end up getting blacklisted.

So, if you are accepting guest posts, make sure the content maintains the quality standards and guidelines set by you.

Also, don’t approve of any post that tries to forcefully embed the anchor text. You must make sure that the links are placed contextually within the content.

Monetization of a website means you are extending a helping hand to other business owners who are desperately looking to reach out to the right audience. No matter whichever strategy you are going to use, the core concept will remain the same.

So, which of these monetization strategies do you think is the best fit for your website? Let us know in the comment box below.

Data-Flow Diagram: Data Visualization to Analyze Your Digital Marketing Wed, 22 Dec 2021 00:00:00 +0000 If you have worked with large volumes of data before, you already know the importance of data visualization. An example of a visualization tool is the Sankey diagram, which shows the flow of data values.

Data analysts use it to show the relationship between data values. The benefit of data visualization is that it helps analyze raw data by representing it in a visual format for decision-making.

The Sankey diagram is also referred to as the flow diagram. Its main features are nodes and links. The nodes represent the entities while links connect the nodes.

The purpose of this guide is to take you through everything you need to know about the Sankey diagram. If you need help in visualizing complex data, this guide is all you need.

Without further ado, let’s get down into it.

Why Should You Consider Using the Flow Diagrams

Data visualization plays an essential role in decision-making. The Sankey diagram is ideal when you have a many-to-many mapping between nodes.

So, why should you consider using the flow diagrams?

  1. It makes it easier to communicate data through visual representation. You can draw conclusions and make better decisions from the diagram.
  2. The flow diagrams are essential when representing complex data. Your target audience will only need to look at the visual design to understand the information. For instance, you can control a problem before it becomes a challenge.
  3. It acts as a good reference point. You can use the Sankey diagram as your reference point. Besides, in case of a similar challenge, you’re sure that you can use the Sankey diagram with ease.

Tools To Visualize Sankey Diagrams

The internet has large volumes of data. In January 2021, the global number of active internet users was 59.5%, which is 4.66 billion.

As businesses, organizations, and individuals continue to use data, this creates a need for visualization. Lucky for you, there are various tools to use to represent data in a visual format.

You can use tools like Microsoft Excel, Tableau, Power BI, and Google Sheets. Want to know how these tools work? Let’s have a deeper look!

1.   Excel

The first tool we will look at is Excel -the most popular tool for data visualization.

Step 1: Open Excel on your computer

Step 2: Create a new worksheet and fill in your data, which you will use when creating the Sankey diagram

Step 3: Click on insert, then select my apps.

Step 4: From here, install the Power User or ChartExpo for Excel. You will need either of the apps when creating the Sankey diagram.

Step 5: if you’re using Power User, click on it and select create Sankey diagram option. With ChartExpo for Excel, clicking on it displays the various chart options. Click to select the Sankey diagram.

Step 6: Select your raw data from the worksheet. Click OK to create the Sankey diagram.

That is how easy it is to create Sankey charts on Excel. You can edit the chart or customize it using the different features. The benefit of using Microsoft Excel is that it is easy and does not require coding skills.

2.   Creating Sankey Diagram using Tableau

When you have more complex data and want to use a visualization tool other than Excel, Tableau is a suitable solution.

At the organization level, dealing with large volumes of data requires a visualization tool. Tableau makes it easy to visualize data flow in a Sankey diagram. Unlike Excel,

Tableau is an online data visualization tool.

To use it, follow the steps below:

Step 1: Open Tableau software from your computer browser

Step 2: While on the dashboard, click on connect data, then select Excel. Well, that is if your data is on the Excel sheet. Click open.

Step 3: However, you can also select open with legacy connection from the drop-down arrow.

Step 4: Drag & drop the data you want to create the Sankey data into the ‘drag sheets here’ section.

Step 5: Next, customize the data and features as you want them to appear on the Sankey diagram. These include the data values, name, graph type, color, size, and path.

A drawback to using Tableau is that you should have design skills. You will need to create custom SQL when creating a visual format for your data.

Tableau is an excellent visualization tool for professional data analysts. If you do not have data representation skills, it can be challenging to use the software.

Benefits and Drawbacks of Using Sankey Diagrams to Visualize Data Flow


  1. They are easy to visualize, especially when you’re not dealing with complex data.
  2. It is easier to draw conclusions based on the insights from the Sankey diagram.
  3. Sankey diagrams help you make future predictions by comparing the patterns of the datasets.
  4. Sankey diagrams offer insights that drive decision-making.
  5. Sankey diagrams are essential when you want to identify data inconsistency.


  1. It may be difficult for a regular person to understand the data in a Sankey diagram. Not everyone can interpret the data with ease.
  2. A mistake in data representation can lead to poor decision-making.
  3. Sankey diagrams can be complex to follow the links and patterns. Hence, it can take longer to draw insights.
  4. You need design skills to use online visualization tools like Tableau.
  5. Sankey diagrams with similar widths are hard to understand.

Final Verdict

The Sankey diagrams are used when visualizing the flow of data in energy and manufacturing businesses. The goal is to represent complex data in a visual format and understand the relationships in the datasets.

And there you have it! You can now use visualization tools to present data in a visual format.

Frequently Asked Questions

What is a Sankey Diagram?

It is a visualization tool that shows the flow of data. It has links and nodes, which help with data visualization.

Which tools can you use to visualize a Sankey diagram?

The best tools to use for visualizing a data flow are Excel, Tableau, and Power BI.

How to Make Money from WordPress with Affiliate Marketing Mon, 20 Sep 2021 00:00:00 +0000

However, work from home jobs has been a favorite among scammers out there to dupe gullible folks under the pretext of “security deposit” or “membership fee.” No wonder governments across the globe are working hard to create awareness against scammers, which explains how serious this issue is.

So, if you are looking for a safe and legit online business opportunity, affiliate marketing is for you. Affiliate marketing is a rare business model that can turn a hobby blog into a massive revenue stream.  Although it requires some time and effort, it is far better than getting scammed by fake online opportunity advertisers.

Now, you might wonder what you need to get started and how this business model works. In this article, you will get a full view of what it takes to build a revenue-generating affiliate marketing WordPress website. Let’s get started

How do I start a website?

The best way to start your website is by sharpening your WordPress skills, as this is where you can save up a lot of money. Plus, setting up a WordPress affiliate website requires only two things — a website and an affiliate tracking code.

Now, you may have heard of affiliate programs that have been lucky enough to make money with just a YouTube channel. While that is possible, it is not a long-term strategy because a YouTube channel is bound by YouTube’s rules, which means you have no control.

On the other hand, if you have a website, you can route at least some of your audiences to another channel or another platform where you wish to start afresh. Moreover, it is not difficult to set up a website without breaking the bank.

So, start by buying a WordPress web hosting plan, domain name, and at least a cheap Wildcard SSL certificate if you control multiple subdomains of a primary domain.

Why buy a WordPress Hosting Plan?

WordPress is an easy-to-use free content management system that currently powers up over 37% of the worldwide web. Some popular websites using include The Tribune, Vogue, and even The New York Post. However, these organizations invest vast amounts in website development, which may not be feasible for a startup affiliate blog.

So, buying a WordPress web hosting plan can take care of the technical aspects. There will be no need to manually install the CMS on the webserver. Plus, you can update it at the click of a button, which means your sole focus would be on managing the web site’s design, posts, and pages.

This makes your affiliate website cost-efficient and increases the chances of becoming profitable much sooner.

While you are at it, we also recommend investing in dedicated web hosting, or at least a VPS plan, because shared web hosting means sharing a server’s resources. This could make your website less secure and even slow it down. Since speed is a ranking signal, search engines do not favor websites that do not load faster.

How to choose a domain name?

Your domain name is how people will remember your website, so you need to find one that is relevant, catchy, and available. So, you need to know the type of products or services you wish to promote, even before investing in a domain name.

At present, some of the most lucrative affiliate commission-generating niches are digital products, e-learning courses, and fitness products.

You could also use a micro niche for faster results; however, remember that it could limit your content. Let’s say you pick the niche fitness products but prefer to focus on treadmills (micro-niche). In this case, you must find a domain with the word ‘treadmill’ in it and stick to creating content around treadmills. It could be treadmills, treadmill mats, etc.… Doing this would tell the SERPs that your affiliate website is an authority in treadmills and draws more traffic.

Why do I need a Cheap Wildcard SSL Certificate?

The secret sauce for a successful affiliate website is to plan your technical SEO right from the start. Your affiliate website needs to be scalable, and that’s where SSL comes in. We recommend getting at least a cheap wildcard SSL certificate because it covers all subdomains of a particular domain.

So, the SSL benefits such as SEO, credibility, and security are extended to all your subdomains. Most free SSL certificates do not encrypt client-server communication to all your subdomains, as those are basic types known as domain validated certificates. As each subdomain is treated as a distinct web address, you must choose an SSL certificate.

Subdomains are extremely useful to scale your website’s operations in terms of verticals and geo-locations. You can use it for different product segments or reach out to a diverse set of audiences by creating language-specific subdomains.

Once you have all of that sorted out, you need to focus on reaching out to businesses whose affiliate programs you wish to sign up for.

What do you mean by Affiliate Program?

Businesses offer affiliate programs when they want others to promote their products or services and, in return, offer a predetermined percentage of commission on each sale. These sales are tracked using a tracking ID or a tracking link and are paid based on the agreed minimum threshold.

However, you cannot earn a commission on a product or service you have bought yourself, even if you are an affiliate. Some Affiliate programs even discourage affiliates from earning commissions on purchases made by their close family members, so be careful of this.

How to opt into an affiliate program?

In the initial phase, you would have to write most of the content (unless you can spend a few thousand dollars). Either way, you must promote something that you understand and that you are passionate about. Based on your interests, you need to pick a trending and profitable niche with lower competition. You can determine this by comparing the commission rates offered along with the cookie duration.

It would also help if you compared the commissions based on the revenue-sharing model, which could be a one-time commission or recurring commissions. Websites like Amazon offer a former commission on most of the products you promote, but many SaaS products out there offer recurring commissions.

The rule of thumb is that you get recurring commissions to promote subscription-based offerings. This means you get a commission each time the client pays for the subscription, up to a specific period.

What makes Affiliate Marketing the best monetization model?

With so many website monetization models out there, you might wonder if you need to count on affiliate marketing. If so, then you are questioning the credibility of an industry that generated over $6.4 billion dollars in 2019 alone and is growing at a rapid pace.

The beauty of this industry is that it needs very little investment and generates up to 200% ROI in high-demand niches such as health and wellness. Over 9% of those involved in this business model earn over $50,000 per annum.

Moreover, other business models like AdSense, which were once touted as highly profitable, are fading. Website owners no longer want to work hard to get that AdSense approval and be controlled by Google. The same goes for all other advertising networks, some of which have even ceased to exist.

Conversely, affiliate approvals are easier to sign because the business pays you only in conversions within the cookie period. As you can be an affiliate for multiple businesses simultaneously, your monetization is not controlled by a single entity, which gives you better control over your revenue streams.


From the above stated, affiliate marketing is the future and is quickly replacing all other business models. Moreover, all you need to kick start your affiliate marketing journey is the right domain, web hosting plan, and a cheap wildcard SSL certificate.

Take a pen and a paper and start noting your interests to kick start your affiliate marketing journey.

As we conclude, it is worth mentioning that some affiliate programs have entry-level criteria such as a certain amount of traffic or a mandatory requirement to crack a certain number of sales within a pre-specified period. So, before you finalize a niche and buy a domain, check the eligibility criteria first, then get started!

How to Optimize eCommerce Conversion Rates Using Offers Tue, 07 Sep 2021 00:00:00 +0000

For a business owner, sales promotions or more commonly known as offers, are nothing new of the sort. Businesses employ time-limited sales from time to time to gain new customers, conversions and increase sales. It’s a fool-proof eCommerce marketing strategy that works every time.

Now, you must be thinking to yourself, “if every business knows about sales promotion strategy, then how are we doing it differently?”. And if you are not thinking this way, then you should. More than 90% of the consumers use coupons to make a purchase, that’s a huge market. As mentioned above, sales promotion is nothing new, it is an ever-green effective marketing strategy, but the timing and the way you promote these sales strategies is what makes you stand out from your competitors and increase business.

The eCommerce market is huge and the competition is tough. The only way you can stand apart from the competition and gain attention is by personalizing the shopping experience and giving your customers something they can’t refuse.

In this article, we will discuss sales promotional strategies that will help you cover both points mentioned above and increase sales. Let’s get started!

1. How to Make an Effective Sales Promotion Strategy

Every sales promotion strategy is different, but the goal remains the same, “get customers to your website or make a sale happen”. All strategies are created to make this step happen, and once it does, your job is halfway done. Now the shopping experience, customer service, and product quality will determine if the customer wants to do business with you again.

But to get to this scenario, there is a lot that needs to be planned out to create an effective sales promotion strategy. Let’s break it down into simple steps:

Choosing an Audience

You can’t just throw caution to the wind and market your product to everyone. Many businesses employ this strategy, and not only is it ineffective, but it also exhausts your resources and gives poor results. The right course of action is to define an audience, those that can benefit from your products or services, and target them personally for better conversion rates. The more relevant your brand is for a person, the more they will be intrigued by it.    

Determining Goals

You have an increased 30% chance of success if you list your goals rather than just stating them. Determining goals is a key step when creating a strategy. You need to list what you want this strategy’s outcome to be. Do you want to increase sales or conversions? Do you want to increase traffic or have people sign-up for your newsletter?

Creating Urgency

Your offers need to be enticing, they need to be actionable, and they need to be limited. Promotional sale strategies are all about creating urgency in a short period. Here we can use two of the principles of human psychology which roughly translates to “Fear of Missing Out” and “People follow the masses”. We will discuss below how you can incorporate these psychologies in your strategies.


What’s the use of your amazing sale, if people can’t see it? You need to promote your sales on multiple platforms such as emails, social media, Facebook, Instagram, SMS, etc. where your customers are active. The more visible you are, the higher your chances of achieving the decided goal.

Analyze Results

Once your sales promotion is over, it’s important to analyze the results and see which areas were successful and what can be improved for the next time. Comparing your results with other sales promotions or competition is a great way to keep improving your strategy.

2. Increase Conversions with the Best Sales Promotional Techniques

Let’s discuss some of the most effective sales promotion techniques and also share actionable insights on how to enable them on your website.

Give Free Samples or Trial

Anything labeled as free on your site is sure to give you a boost in your conversions. Quoting Perry Abbenante, Snack Factory vice president of marketing, “the conversion rate of the sampling efforts was between 25 and 30 percent” when offered for free.

The psychology behind free trials or products is that customers have nothing to lose and if they end up liking your product, they can turn into loyal customers.

Actionable Steps to Take

  • Determine a target market and how your product can help them solve their problem.
  • Offer product/service for free or on trial/subscription and reach out through emails to maximize future sales after product/service is used.
  • Offer coupons or discounts for the first month if customers wish to continue.
  • Make the cancellation process easy for subscriptions in case costumes want to terminate.

Provide Free Shipping

It has been researched that consumers find free shipping more valuable than a discount. More so that businesses have stated free shipping as 60% more effective than other marketing strategies. With such benefits, enabling this strategy on your website can help you achieve your goals faster.

For example, Asos is a fashion and cosmetics eCommerce store that offers and promotes “Premier Delivery” on their landing page, highlighting words like “Free” and “same-day delivery”, to encourage users to become premier members.

Actionable Steps to Take

  • Collect customer data and create an email list to promote free shipping.
  • Utilize social media platforms to promote free shipping.
  • Advertise it on-site by highlighting it on the landing page, product page, and checkout.
  • Use as many platforms as possible, see where your customers are most active, and how effective this strategy was for your store.

Pick a Loss Leader

This sale promotional strategy is usually employed by eCommerce and retail stores that choose few high-demand items and sell them at a cost price or even less. This pricing strategy is great for enticing customers to come to your online store and purchase more than just the discounted item.

For example, the Amazon Kindle is available for £129.99, which is certainly a loss leader for them, but the real profit stems from the add-ons such as apps, plugins, etc which Amazon upsells with the Kindle, thus increasing the overall order value.

Actionable Steps to Take

  • Pick a high-demand item as the loss leader.
  • Offer the product at cost price or lower.
  • Upsell your product with add-ons and promote them through email marketing, or showing customized recommendations on-site to encourage customers.

In this pricing strategy, your loss leader product might not bring in much profit, but it will help in increasing brand awareness and increasing conversions. You also need to focus on how you can effectively upsell items with the loss leader product.

Engage in Giveaways

Even though this is not anything new, it is still worth mentioning. Giveaways started with retail stores, but now the exposure we can achieve with social media platforms, its importance keeps on increasing in eCommerce marketing. Giveaways provide the best opportunity for you to create buzz around your business and promote it effectively by providing customers with a gift or subscription month.

Take a look at Krispy Kreme’s marketing tactic, they are offering free doughnuts for a full year if you are getting vaccinated. Even though this is not increasing their profit, but it helps in gaining conversions and increasing brand awareness.

Actionable Steps to Take

  • To run a giveaway, first, determine your audience and list your goals.
  • Choose the product you want to giveaway and how it would be beneficial for your selected audience.
  • Clearly state the rules of your giveaway, this depends on the goals you have determined.
  • Promote the giveaway on multiple platforms.
  • Analyze results.

Negotiate Prices

Another interesting way to increase conversion and engagement is to offer your customers the chance to bargain for their desired products. Customers love to negotiate and if they feel like they can control the price, they will be more interested in buying. You can easily enable this feature by using WooCommerce Make-an-Offer plugins. Moreover, this tactic is also great for increasing trust and engagement, which is a must for retaining customers.

Actionable Steps to Take:

  • Either add this option on all products or select a few.
  • Add an enticing CTA on the product page.
  • Use this opportunity to cross-sell products or services.

Use Referral Discount

More than 90% of the consumers consider family and friends’ recommendations before making a purchase and that is why referral or word-of-mouth marketing drives 5x more sales than any other marketing strategy.

Referral marketing provides you a great opportunity to make your loyal customers feel special and also market your brand for free. It brings in organic traffic and the chances of conversion increase up to 30%.

For example, Evernote, a note-taking app, introduced a referral program that rewards referrers with points whenever they successfully convert referees. These points can be used to unlock premium features, which is a great incentive for customers. 

Actionable Steps to Take:

  • Pick out loyal customers.
  • Define the rules of referral marketing, such as the product on discount, what your referrals will get when they bring in new customers, etc.
  • Offer discounts/gifts to both referrer and referee.
  • Create an easy sign-up process for referrers.
  • Provide incentives in the form of gift cards, coupons, discounts, points, etc.

Enable Buy One Get One Free

Another marketing strategy that is sure to win you sales and customer loyalty is BOGO deals. Getting 2 in the price of 1, or getting 50% off on another product if you buy a particular product is a great way to encourage sales and increase the overall order value. Because people will always end up buying more when they can avail discounted stuff.

Actionable Steps to Take:

  • Choose the product that is limited on stock, or you want to clear it before the next collection hits the store.
  • Set a time limit for the offer.
  • Use powerful headlines, gifs, images, to promote your offer.
  • Use social media to create buzz and engagement.

Surprise with Clearance Sales

Clearance sales are the best ways to trigger human psychology by creating urgency and scarcity among your consumers and urging them to purchase before the deal runs out. For example, many businesses use emails as a way to promote their clearance sales by highlighting the discount, the number of days left on the deal, and using attractive headlines.

This is a win-win situation for both the business, as they get to clear stock or increase conversions, and for customers, as they get products at discounted prices.

Actionable Steps to Take

  • Create captivating banners and headlines to entice customers.
  • Show stock availability and the number of days left on the sale to entice customers and create urgency.
  • Create exclusivity around your deal by limiting it through platforms or time.

3. How Offers Play a Role in Conversion Rates?

There are multiple factors in creating an effective deal that contributes to conversion rates. In all the sales promotional techniques mentioned above, there are a few things common that could turn a good sale into an amazing conversion tool.

  1. The first is Value Proposition. To achieve a maximum conversion rate, your deals should hold considerable value to persuade customers to take you up on your offer. The better the proposition, the better the chances of you promoting it effectively on different platforms and gaining a larger audience.
  2. Next, you need to add triggers to create urgency in your customers. This can be created by showing the scarcity of the product on sale or by showing the limited time left. Either way, these are powerful incentives that lead and offer success.
  3. Lastly, no one thing is perfect for every business, and thus you should always track and analyze your results and enable A/B testing on your website. Through A/B testing, you can see which version, for example, different landing pages, works best and leads to increased conversions.

Sales promotion/Offers provide you the perfect opportunity to give back to your customers and show them how much their business means to you. And in return, offers to help you gain increased visibility, sales, and conversions, all of which are the ultimate goals of any business.


Your sales promotion can be very beneficial for your business. Not only do they help in increasing engagement, traffic, and sales. It also helps in retaining customers and increasing their lifetime value.

The only way your strategies will be effective is if you spend time creating a proper strategy, implement it at the right time, and promote it to the right people on the right platform. There is a lot that you need to calculate before you start on this journey, but once you do, it will be worth it.