Content Marketing – Nichehacks Tue, 20 Feb 2024 19:28:51 +0000 en-US hourly 1 Content Marketing – Nichehacks 32 32 Best Content Marketing Tools in 2024: Your Comprehensive Guide Tue, 09 Jan 2024 23:07:39 +0000 If you’re looking for Content Marketing Tools to improve your marketing efforts, you’ve come to the right place. In this comprehensive guide, we will provide you with our picks for the best email marketing tools, the best content scheduling tools, the best content creation tools, and the best marketing analytics tools. This guide will provide you with pros and cons for each tool, and help you to make more informed decisions when it comes to picking the content marketing tool that’s right for your content marketing strategy.

Best Content Marketing Tools in 2024


What it’s used for: HubSpot is a content marketing tool and CRM platform that provides your business with sales, marketing, customer service, operations, and content management solutions. You can choose which solutions work best for your business, and select the plan that works best for you. HubSpot is also great for growing businesses – it scales as your business does. HubSpot CMS and HubSpot CRM provide an all-encompassing perspective on customer journeys. This integration enables the delivery of tailored content and promotions aligned with visitor behavior and interests, ultimately leading to heightened levels of engagement.

What it’s best for: HubSpot provides all-in-one business management. For example, if you’re looking to take your marketing efforts to the next level, HubSpot can help you automate tasks like email campaigns, lead nurturing, and social media posting. Plus, it has a built-in CRM tool that’s really powerful and can help you organize and manage all your customer interactions. If you’re looking to create and customize web content, blogs, and landing pages, HubSpot’s CMS is a great tool for that too.

And if you’re part of a sales team, HubSpot can help you track leads, manage your pipeline, and get insights into your sales analytics. One thing that HubSpot is especially known for is its inbound marketing capabilities. It can help you attract, engage, and delight customers through valuable content and experiences.

And if you like to make data-driven decisions, HubSpot has robust analytics features that can give you insights into your marketing, sales, and customer service efforts. Overall, HubSpot is a comprehensive solution that can help you integrate and streamline your marketing, sales, and customer service functions all in one place.

What could be improved: Although HubSpot is a great platform for managing your business, it does have its downsides. HubSpot is billed annually, so if it’s not working for you, you may be stuck in a contract for the remainder of the year. It also does not offer A/B testing on lower plans, which you may want to utilize if you’re trying to test what works and what doesn’t.


What it’s used for: Semrush is an SEO analytics platform and content marketing tool that offers a forever free plan, providing users with access to basic features without the need for payment. Users can track daily rankings and identify opportunities for link-building, enhancing their overall SEO strategy.

What it’s best for: Semrush stands out for its robust SEO research and tools, encompassing both organic and PPC keyword research tools. The platform facilitates on-page SEO and provides valuable insights through competitor analysis.

What could be improved: Semrush may not be the most user-friendly, requiring a learning curve for optimal navigation. While the free plan is available, it comes with limitations, prompting users to consider upgrading to paid plans for advanced features. One significant consideration is the relatively high cost of the paid plans, making it a potentially expensive choice for users on a budget. Despite a seven-day money-back guarantee, the overall user experience may be influenced by the platform’s less intuitive interface and the financial commitment required for the premium plans.

Constant Contact

What it’s used for: Constant Contact is a user-friendly email platform and content marketing tool that is particularly well-suited for beginners. The contemporary email template editor is easy to use and allows for a variety of customization options. Additionally, the platform offers comprehensive social media management features and an integrated customer relationship management (CRM) system. Furthermore, the platform provides clear and accessible performance insights and analytics, allowing users to track the effectiveness of their email campaigns.

What it’s best for: Constant Contact is an all-in-one email marketing platform that transforms your business’s messaging to customers. With Constant Contact, you can send emails, utilize premade email templates, automate your email marketing efforts, gather reports on who’s clicking and viewing your emails, manage customer lists, and find new leads.

What could be improved: One of the main limitations of Constant Contact is the limited customization options, which may concern users looking to create more unique and personalized emails. Additionally, the platform can become costly for extensive contact lists, which may not be ideal for smaller businesses or organizations. Furthermore, some users may find the appearance of the email templates to be outdated and not as visually appealing as other platforms. Finally, the absence of unlimited email sends in the plans can be a drawback for users who send a high volume of emails.


What it’s used for: Mailchimp is an email marketing platform that offers several advantages to its users. Firstly, it provides a perpetually free plan, which is ideal for small businesses or individuals with a limited budget. The platform is also extremely user-friendly, making it easy for beginners to use.

What it’s best for: Mailchimp supports multivariate and A/B testing and allows users to segment contacts effectively, thereby increasing the effectiveness of email campaigns. The implementation of behavioral targeting is another useful feature that can help users tailor their campaigns to specific audiences. Moreover, Mailchimp includes built-in conversion tools that help convert leads to sales. The platform also allows for seamless import of contacts from diverse platforms like Salesforce, Squarespace, and Shopify.

What could be improved: Mailchimp’s free plan has limited email sends associated with it and does not allow users to schedule emails. For businesses managing extensive contact lists, the cost may not be as cost-effective. Additionally, some templates are not accessible with the free plan, and the presence of Mailchimp branding in the free plan may not be ideal for some businesses. Lastly, the website builder provided by Mailchimp may be considered too simplistic for certain businesses.

Sprout Social

What it’s used for: Sprout Social is a social media management tool that comes with a range of features. One of the main advantages of Sprout Social is its intuitive and easy-to-use interface, which makes it a popular choice among users. Additionally, there are no contractual commitments required, which gives users the flexibility to cancel their subscriptions anytime they want. The tool also comes with the capability to schedule and publish content, as well as effective review management features.

What it’s best for: Another advantage of Sprout Social is its centralized social media inbox, which enables users to streamline their interactions with their audience across different social media platforms. This feature can be particularly useful for businesses that need to manage multiple social media accounts. Sprout Social also offers comprehensive analytics and reporting capabilities, which provide users with insights into their social media performance.

What could be improved:

One of the drawbacks of Sprout Social, however, is its absence of a free plan. While it offers a free 30-day trial without the need for a credit card, some users may find the cost relatively expensive compared to other social media management tools on the market.


What it’s used for: Hootsuite offers a robust multi-profile scheduling feature, allowing for efficient management across various platforms. One of its strengths lies in the inclusion of unlimited posts in all plans, providing flexibility for content creation. The platform facilitates seamless scheduling and publishing directly from Hootsuite, streamlining the content management process. Additionally, Hootsuite incorporates post-time optimization to enhance reach and engagement.

What it’s best for: Hootsuite also caters to creative needs with the inclusion of stock photos and integration with Canva for designing visually appealing content. Built-in Grammarly ensures the delivery of high-quality and error-free content. Hootsuite offers a free 30-day trial period, allowing users to explore its features before committing to a subscription.

What could be improved: Hootsuite has discontinued its free plan, which may be a concern for users seeking cost-effective solutions. The platform is considered relatively expensive compared to alternatives in the market. Another point to note is the requirement of a credit card for the free trial, which might be a barrier for some users. Customer support response time is reported to be slow, impacting timely issue resolution. Additionally, Hootsuite lacks integration with Google Business Profile, limiting its compatibility with certain business platforms.


What it’s used for: Canva is a content marketing tool that stands out with its user-friendly interface, ensuring a seamless experience for a diverse user base. The platform boasts an extensive template library, offering a wide range of options that enhance creative possibilities for users. The availability of a free version makes Canva accessible to a broad audience, allowing users to explore its features without a financial commitment.

What it’s best for: Collaborative features within Canva contribute to effective teamwork, fostering a collaborative work environment. Being a web-based platform adds to its accessibility, enabling users to work effortlessly from different locations. Canva demonstrates commitment to staying current through regular updates and additions, ensuring users have access to the latest design tools and functionalities.

What could be improved: Canva may have limited advanced design features, making it less suitable for intricate design needs. Costs can accumulate, particularly with premium features, potentially becoming a concern for users on a budget. Limited file export options and generic templates might restrict certain creative preferences. Font customization is also limited, impacting design flexibility.


What it’s used for: Grammarly proves to be a reliable content marketing tool for spell-checking and grammar-checking, ensuring the accuracy and correctness of written content.

What it’s best for: Users of Grammarly benefit from highly customizable correction options, allowing for tailored adjustments in terms of kinds and levels of corrections based on individual preferences. The tool seamlessly integrates with third-party applications, enhancing its versatility and accessibility. Additionally, Grammarly offers an online plagiarism checker that efficiently identifies matches to text available on the internet.

What could be improved: The writing suggestions provided by Grammarly may be deemed questionable by some users, highlighting a subjective aspect of the tool’s functionality. The AI generator, while a valuable feature, falls short in producing prose that truly resembles human writing, which might impact its utility for certain users. Furthermore, the plagiarism checker has limitations in that it cannot identify matches to offline sources, limiting its scope in comprehensive plagiarism detection. Understanding these cons ensures users have a nuanced perspective on Grammarly’s capabilities and potential areas for improvement.

Google Analytics

What it’s used for: Google Analytics is a free tool that can be used to analyze your business’s data. It is the most popular business intelligence tool, and can be used to combine data from both websites and apps for a better understanding of your customer’s journey.

What it’s best for: Google Analytics is best used for gaining an understanding of your website visitors, identifying channels that are driving traffic to your website, tracking user interactions on your site, conversion tracking, eCommerce tracking, custom reporting, monitoring real-time data, site speed analysis, and analyzing mobile analytics.

What could be improved: Google Analytics, while a robust tool, has room for improvement in several areas. Users often find the interface complex, suggesting a need for simplification. Real-time reporting could benefit from greater depth, offering more detailed insights. Data sampling limitations can impact accuracy, prompting a call for better handling of large datasets without sampling. Enhanced attribution modeling options and customizable alerts are desired features. Improved mobile app analytics and smoother integrations with third-party tools would enhance the overall user experience. Users also seek more granular user permissions, better educational resources, and ongoing refinements in cross-device tracking for a comprehensive understanding of user journeys.


What it’s used for: Ahrefs is an SEO tool and content marketing tool that excels in competitor analysis, providing users with valuable insights into the strategies of their peers.

What it’s best for: Ahrefs offers comprehensive technical SEO audits, aiding in the identification and resolution of website issues for optimal performance. Users benefit from robust keyword tracking capabilities, enabling them to stay informed about their search engine rankings. Ahrefs also facilitates in-depth content analyses, empowering users to enhance the quality and relevance of their content. The backlink audits and topic research features further contribute to a well-rounded SEO toolkit.

What could be improved: Ahrefs may offer room for improvement in internal linking recommendations, potentially limiting its assistance in optimizing website structure. Bulk exports of data and data visualization options could be areas where users seek more streamlined functionalities for efficient data management. Recognizing these cons ensures users have a balanced understanding of Ahrefs’ strengths and potential areas for enhancement in their SEO toolkit.

Frequently Asked Questions (FAQs)

What is the purpose of this content marketing tools guide?

This guide aims to assist users in enhancing their marketing efforts by providing recommendations for the best tools in email marketing, content scheduling, content creation, and marketing analytics. It includes pros and cons for each tool to aid informed decision-making.

Why choose HubSpot for content marketing?

HubSpot is a comprehensive solution offering business management, automation of marketing tasks, CRM tools, and inbound marketing capabilities. It’s ideal for growing businesses and provides a centralized platform for marketing, sales, and customer service functions.

What are the strengths and weaknesses of Semrush?

Semrush excels in SEO analytics, daily rank tracking, and link-building opportunities. However, it has a learning curve, limitations in the free plan, and potential cost concerns for advanced features.

What are the limitations of Constant Contact in email marketing?

Constant Contact is user-friendly but has limited customization options and can become costly for extensive contact lists. Some users may find its email templates visually outdated, and the absence of unlimited email sends in plans might be a drawback.

Why consider Canva for content creation?

Canva stands out with its user-friendly interface, extensive template library, and collaborative features. It’s accessible with a free version but may have limitations in advanced design features and could accumulate costs for premium features.

You need to join Nichehacks. Here’s why. Thu, 12 Aug 2021 04:00:00 +0000


Nichehacks grew as a reputable resource on affiliate marketing and online entrepreneurship, and as part of that growth, we wanted to keep developing tools to help our community thrive. So, after asking questions, conducting research, and loads of experimenting, we zeroed in on some key features and functionality that we believe will help propel our community forward.

If you consider the ever-changing nature of online business, creating relevant, up-to-date, and usable content is quite a challenge. As most have experienced, outdated information could be costly and leave you frustrated and running in circles. Wouldn’t it be great if you could access content that’s relevant to your niche, easy to find, with a little bit of accountability feedback? Well, now you can!

Our primary goal is to give you the tools to find, interact with, refine, and publish quality content. With the new release of Nichehacks, we believe we’ve accomplished that goal.

Customize your feed.

Let’s begin with the homepage article feed. As always, you’ll have access to all of the published content as in the previous version. However, by creating your free account, you can customize your feed by following the authors and topics that interest you most. Then, each time a new article is published on your selected topic or by your favored author, you will see it added to your feed. No more wasting time scrolling through titles to find what you’re looking for! You can change and fine-tune those settings anytime.

Another significant addition to the site is the long-awaited search bar! No more wasting time scrolling through gazillion pages. Now you can be as granular in your search as you want to be.

A must-have tool for your content game

According to Growthbadger, over 2.5 billion blog posts are published each year. That’s 6,912,000 blog posts per day! How in the world are you to compete with such overwhelming competition? While there’s isn’t one perfect strategy, you can apply a few proven tactics to maximize your growth potential:

  • Niche down
  • Focus on quality
  • Become active in online communities
  • Leverage the network

Enter Nichehacks publisher. 

The article publisher is super easy to use. All the important tools and modules are right at your fingertips so you can focus on what you do best. We’ve got the “techy” stuff covered.

Our task was to create a simple yet powerful interface that will provide all the essential tools for an author to succeed. In addition, it needed to have the technical engine to ensure your content is indexed well, intuitive to navigate and become a natural part of your workflow.

The team worked hard to ensure that the interface is very intuitive to use and does not require any technical know-how. If you produce great content, you shouldn’t have to be an SEO expert or a WordPress guru. We’ve also designed a dynamic checklist that accompanies each section, so you won’t have to worry about missing anything important.

Also, in order to maintain the quality of content, each submitted article is vetted by our team to make sure it complies with our community standards. You’ll always have a chance to re-submit the corrected article.

Ready to become an author? Click here to sign up.

Engage and grow your influence

One of the core growth vehicles of a community is communication and interaction. So no matter how great your content is, it can be even more remarkable when it’s refined in the context of peer review.

Each article can be upvoted or downvoted, depending on the quality of its contents. Every member can challenge, encourage, question, and engage with each article in the comments section. It will refine the quality and relevancy of the article’s content and allow you to engage and create a loyal following.

Also, by becoming a Nichehacks contributor, you’ll get an invitation to join an exclusive Slack channel. There you can ask questions, engage with our team or other authors in the community, share your feedback, or collaborate. It’s a great way to extend your network and leverage the power of the community.

Final thoughts

We have big plans, and you’re invited to grow with us! We hope that Nichehacks becomes a vital part of your growth as an online entrepreneur and can provide the support you need to succeed. As always, we welcome your feedback, comments, and suggestions. So go ahead and publish away!

Nichehacks Team

Frequently Asked Questions

Can anyone become an author on Nichehacks?

YES! If you have expertise in e-commerce, business, marketing, affiliate marketing, blogging, or any other topic in the area of online entrepreneurship, you are eligible to be an author at Nichehacks

What makes Nichehacks different from other publishing platforms?

There are many great online blogs and publishing platforms out there. However, they are also very crowded. We’re fairly new, but hungry. There’s a unique opportunity to grow with our platform, earn a loyal following and carve out a space in your field of expertise. Our tools are intuitive and easy to use. Our content is vetted for quality and relevance.

What if I don’t see a topic relating to my field of expertise. What do I do?

You can always reach out to us via email or contact form. If the topic aligns with our vision, we’ll add it to the roster.

How do I grow on Nichehacks?

Easy. Be active! Follow other authors. Comment on their posts. Give valuable feedback. Share your articles on social media. Promote it on your email list.

Blogging World Cup: Guru FC vs Rising Stars United Tue, 02 Jun 2020 00:00:00 +0000 In this article, you’ll learn about an exclusive football match between Guru FC and Rising Stars United, organized by to determine the best blogging websites. We’ve compiled a list of all the players and officials involved in the game, along with their backgrounds and expertise in the field of online marketing and SEO. Discover their journey and their must-read blog posts that offer top-notch internet marketing advice. Get ready for some fun while also gaining insights into the world of online marketing.

To celebrate the launch of the World Cup in Brazil, proudly brings to you an exclusive football (soccer for the Americans) match between Guru FC and Rising Stars United.

Blogging World Cup: Guru FC vs Rising Stars United

As well as hopefully being an interesting linkbait type post I thought it would be a bit of fun.

Let’s check out the players….

Rising Blogging Stars:

1. David McSweeney

2. Dave Schneider

3. Marc Andre

4. Jason Chesters

5. Tung Tran

6. Charles Floate

7. Lewis Ogden

8. Efoghor Joseph

9. Steve Brodsky

10. Matthew Barby

11. Nick Leroy

Blogging Gurus:

1. Matt Woodward

2. Spencer Haws

3. Ana Hoffman

4. Neil Patel

5. Brian Dean

6. Ryan Deiss

7. Shoemoney

8. Glen Allsop

9. Pat Flynn

10. Ramsay Taplin

11. Justin Cooke

And our officials for this game are…

Referee: Stuart Walker

Linesman 1: Mark Trueman

Lineswoman 2: Kristi Hines

To discover 200+ profitable niche markets click the image below now…

Let’s find out a little bit more about the players and officials….

David McSweeney

David McSweeney is an SEO expert and the man that inspired this all.

He recently featured me in a football themed linkbait post in which he referred to me as a cartoon character with half my head missing.

Had me in stitches.

Check out his blog for SEO advice and tutorials and you can see his original linkbait post here.

Dave Schneider

I first became aware of Dave as a follower of the blog. He’d comment and send me emails.

Later he successfully launched SelfMadeBusinessman where he regularly releases in-depth guides and tutorials on all aspects of running an online business.

He’s an avid traveler and blogger and The Definitive Guide To User Testing is a must read.

Marc Andre

Marc is another regular commentator on and runs the awesome blog where you can guarantee to find top notch IM and blogging advice.

His blogging case studies and

101 Link Building Ideas are must reads.

Jason Chesters

Jason is a UK based online marketer and has been in the SEO game for around 10 years running a series of niche websites.

Unlike many SEO guys he also understands the power of marketing and list building as proven by this post where he shows how he made $172k in 12 months through email marketing.

Check out his site for incredible SEO and link building advice.

Tung Tran

One of Vietnam’s top internet marketers Tung makes money from affiliate marketing through small niche sites and more recently through TeeSpring (5 figures in a matter of months!).

His blog is full of top-notch internet marketing and SEO advice and he loves vegetables.

Check out this awesome SEO strategy post.

Charles Floate

Charles has been doing SEO since he was just 12 years old when he decided to research how to get more traffic to his mum’s eCommerce website.

Since then he’s gone on to make five figures before he even turned 18.

They call him ‘The God of SEO’.

For all things, SEO and IM check out his blog. I particularly liked this post –

Lewis Ogden

Lewis is a straight talker from the UK with a no bullshit approach to internet marketing.

He shares tried and tested methods and case studies that actually work and he can prove it!

Check out his post of how he made $400 from Facebook Ads and tshirt sales

Efoghor Joseph

A nurse turned online entrepreneur from Nigeria.

He’s been blogging since 2009 and is a Platinum Expert on Ezine Articles.

He covers all aspects of internet marketing, blogging and SEO.

Check out his post about guest blogging.

Steve Brodksy

Steve makes a full time living whilst travelling the world. A true digital nomad.

His aim is to teach you how to do the same.

His blog has epic advice on picking a niche, blogging and more.

This post on niche finding is a must read.

Matthew Barby

With years of experience in writing, blogging, SEO and social media Matthew in an avid internet marketer and traveller.

For advice on traffic, improving content and promoting your blog FindMyBlogWay is the place to go.

The Ultimate Guide To Running Online Competitions is a must read.

Nick LeRoy

Nick discovered SEO by accident when selling memorbillia bought from local garage sales on Ebay.

He realised that the number of ‘buzz words’ he used has a correlation with how many views his listings got.

He used this techniques for years not knowing that what he was doing was optimizing his listings for search engines.

Fast forward to now he’s a successful niche marketer and SEO.

Read Avoiding Entrepreneurial Burnout

Now let’s take a look at the Guru FC line up…

Matthew Woodward

Matt W has taken the internet marketing world by storm recently with his in-depth video tutorials, epic blog posts and transparency.

His content is the sort of stuff most people charge big money for!

He’s won numerous awards including best affiliate marketing blog, and Technorati top 100 business blog.

For the best SEO and affiliate marketing advice look no further.

How I Built A Top 100 Blog is a must read.

Spencer Haws

Spencer is the creator of LongTailPro and blogger at NichePursuits.

He’s an avid niche marketer and details how you can create successful niche sites at his blog.

For top notch niche marketing advice and tutorials you can’t go wrong.

To see how to build a niche site from $0 to $2,000 p/m read this post

Ana Hoffman

Ana was born and raised in Communist Russia and moved to the States in 1996.

A former model she found internet marketing through a period of unemployment for her and her husband.

Now she’s an online business owner and blogger.

She focuses primarily on how to drive engaged traffic to your site. A recent post on Content Marketing is a worthy read.

Neil Patel

Neil Patel is the guy companies like Amazon go to if they want advice on SEO and getting more traffic.

He’s “kinda a big deal” even if he does say so himself.

Named as top 50 entrepreneuers in America by Barack Obama he’s the sort of guy we all should be listening to.

Behind successful companies like Kiss Metrics, Crazy Egg, Hello Bar and the blog. regularly produces epic content that just cannot be beaten including this incredible post “The Complete Guide To Building Your Blog Audience”

Brian Dean

Brian is one of the best link builders in the industry.

His intelligent SEO strategies are not the usual rehashed garbage you hear all over the web.

He teaches how to get high quality links naturally from top quality websites.

His “Skyscraper Technique” post should be your first step

You’ll learn how to create posts that are guaranteed linkbait.

Ryan Deiss

Ryan is one of the biggest names in the internet marketing world.

He’s behind authority sites like Digital Marketer and Survival Life and is a sales funnel building pro.

On top of that he’s a really friendly and approachable guy and always replies when I reach out to him on Twitter looking to include him in an expert round up.

How We Grew A Blog From $0 To $6 Million is a must read

Jeremy “Shoemoney” Shoemaker

Shoemoney is a shining example of rags to riches.

At one point he was $50K in debt and sleeping on a friends couch.

He later turned that around and is now a multi millionare who’s been featured in Forbes and Entrepreneur to name but a few.

He’s ran ring tone businesses, eBay ad services, niche sites and more.

His blog is a solid spot for internet marketing advice.

Glen Allsop

Glen started building websites at age 15. 5 years later he sold his personal development blog for a five figure sum.

He currently travels the world through income from affiliate marketing and SEO.

His in-depth posts and tutorials are some of the best on the net in the internet marketing sphere.

If I had to recommend one post it would be How To Build A Billion Dollar SEO Empire.

Pat Flynn

Family man and online entrepreneur Pat are one of the real good guys in IM.

He flipped the internet marketing blogging model on its head by sharing everything he does, from his niches to his sites, to how much he earns.

His honesty is refreshing and earns him some real trust and a loyal following.

For solid internet marketing help and niche marketing advice, you can’t go wrong with the SmartPassiveIncome blog.

Check out his Niche Site Duel 2 for inspiration on how to build niche sites that make money.

Ramsay Taplin

Ramsay aka The Blog Tyrant is one of the best writers and bloggers on the net.

At age 20 he sold his fitness blog for over $20,000 and continues to run blogs in various niches including his blog about blogging

For the best blogging advice available on the net Ramsay is the man to go to.

Read about how he sold a blog for $20k in 8 months.

Justin Cooke

Justin went from a $33 a month business in December 2010 to $200K+ business in 2012 through building, buying and selling Adsense sites.

Today the business is known as “Empire Flippers” one of the number one resources on the net to buy and sell websites both made by Justin and his team and others.

For the best advice you can possibly find on website flipping head over to the Empire Flippers blog.

And let’s introduce our match officials…

Stuart Walker (Referee)

That’s me! You may already know me but for those of you who don’t I’m a former online gambler turned internet marketer.

I’m location independent and love to travel. is all about revealing untapped niches and insights into hot niche markets.

Read more about me here.

Kristi Hines (Lineswoman)

Kristi is a freelance writer, blogger and social media aficionado.

She’s been published on just about every major internet marketing blog on the net from Kissmetrics to Social Media Examiner to Search Engine Journal.

She also runs the brilliant where you can find the best blogging tips and advice.

Mark Trueman (Linesman)

Mark started building websites when he was just a kid and is now a serial entrepreneur.

His awesome blog ZenSpill is the place to go for top notch content, intelligent case studies, experiments and other ways to

Blogging Match Analysis…

The match gets off to a slow start with neither team making much progress.

The Rising Stars back 4 David McSweeney, Marc Andre, Matthew Barby and Nick LeRoy are solid and David Schneider is playing a blinder in goal.

Guru FC’s strikers Matt Woodward, Ryan Deiss and Neil Patel can’t break down their defences.

After the first 35 minutes the Rising Stars show some promise with a driving run by Tung Tran followed by a blistering shot that rebounds off the post.

The Guru’s quickly counter attack, Glen Allsop plays the long ball to Pat Flynn who crosses it into the ball and out of nowhere Shoemoney pulls off a spectacular overhead kick leaving goalkeeper David Schneider standing, it’s a GOOOOAAAAAAAL!

The first 45 minutes ends with Guru FC one goal in the lead.

The second half gets off to a much better start with Guru FC dominating the Rising Stars.

They seem to have gotten a bit cocky with Spencer Haws and Ana Hoffman pulling off flicks and tricks at every opportunity.

They come to regret it though when Lewis Ogden snatches the ball from Spencers feet, dribbles past Ramsay Taplin and makes a run into the box only to be brought down by Justin Cooke from a brutal two footed tackle!

It’s a foul!

Referee Stuart Walker consults with his linesman Mark Trueman and then shows the red card to Justin and awards the penalty.

Up steps Efoghor Joseph looking calm and collected.

He takes a slow run up and calmly slots it into the back of the net, the keeper stood no chance.

It’s 1-1 and the Rising Stars are back in it.

With only 10 minutes left of the game it’s everyones to play for.

Both teams are going at it hard determined to win this match.

Neither team can break the deadlock.


It looks like whoever it is is dressed in Brazilian Carnival Dress.


Matt looks determined to put off the players by dancing the samba but is quickly wrestled to the ground by security. What a bizarre moment.

Now let’s get back on with the match.

There’s just 7 minutes left and it’s 1 goal a piece. Will it end a draw or can either team step up and take the victory?

Both teams are trying hard but neither can break down the other teams defences.

It’s the dying minutes of the game and Rising FC decide it’s make or break time.

Jason Chesters passes to Tung Tran who makes a run down the wing.

He crosses the ball into the box and ‘BOOM’ Charles Floate headers it into the back of the net.

The crowd go wild!

Guru FC are calling for offside. Is the referee going to allow the goal?

Referee Stuart Walker quickly consults with lineswoman Kristi Hines and the decision is that it was ON SIDE. The goal stands.


In the dying minutes Rising Stars FC win the match 2 goals to 1.

What an unbelievable match exclusive to

I hope you enjoyed this post and maybe you are curious about how you can create something similar of your own so I’ve included a how to guide below.

How To Create Your Own Linkbait Post

First lets look at what ‘linkbait’ is.

It’s simply a post that’s designed to attract links from other websites in your niche.

It can be any or all (or none) of the following..

  1. A well written piece of content on a popular topic that goes above and beyond everything else on the net.
  1. Something creative, controversial or funny that is a bit different from your standard blog post.
  1. Improving on an existing highly linked piece of content to make it bigger and better – you already know it will generate links.
  1. ‘Ego-baiting’ where you play on the vanity of other webmasters and make them want to share it with their audience.
  1. A round up or collection of posts / experts opinions.

With this post I also want it to drive traffic and get a lot of social media shares as well as links.

There’s a ton of different posts you can create from “post round ups” like the The Ultimate Guide To Blogging which is essentially just a collection of links presented in a nice layout.

It generated 23 links, 82 comments, and hundreds of social shares (sadly most of the Twitter shares were lost when I switched plugins!) on a blog that at the time was less than 2 months old .

The reason it’s great at generating links (and social shares) is because not only are you referencing lots of other bloggers who link but you’re covering a ton of topics in one post and it makes your content the ‘go to’ piece of content on the subject.

Then there’s

expert round ups where you ask a bunch of experts the same question and post up their answers, always good for generating links from the experts themselves and other.

See an example based aroud keyword research tools here.

People love to reference and link to expert opinions.

Then there’s list posts like “50 Most Influential Bloggers” where you play to peoples ego’s by including them and hoping they share with their audience.

Or the creative and fun post that inspired this one by David McSweeney.

Then there’s also ‘Ultimate Guides’ like my niche research one which cover everything you need to know on a certain topic and presented in a nicely designed manner.

Then there’s what Brian Dean calls the “Skyscraper Technique” where you hunt out content that ALREADY has a ton of links (or shares) and set out to make something bigger and better – that way you are creating proven link-able content.

Still not sure how you can create your own linkbait post?

Check out the resources from Moz, Kissmetrics, HubSpot and Distilled.

Some good linkbait examples:

To discover 200+ profitable niche markets click the image below now…


Hopefully you enjoyed this World Cup inspired post.

Not only do I hope it serves as a good example of interesting linkbait hopefully it was a bit of fun for you to read too as well as exposing you to some new bloggers you didn’t know about.

It might even give you some ideas for your own post. Creating them around popular events and news stories can be a very powerful way to get your content noticed.

The aim with this post is to generate a lot of links and social shares not just from those involved but from other bloggers and readers of the blog too.

It certainly beats your standard list post and having it themed around a current even should in theory make it more popular, time will tell I guess.

Worth considering if you’re trying to come up with the best linkbait post that you can.

Your standard lists and round up post work just fine, I’ve got a few like my best keyword research tool here and my IM experts post here, but this was much more fun to create.

So let me know what you think about in the comment section below and don’t forget to share on social media too.

Oh and who’s going to win the World Cup?


Wondering how Matt Cutts reacted to the image?

Here’s how….

Medium Review: How to Get the Most Out of Medium Tue, 02 Jun 2020 00:00:00 +0000

If you are a blogger, small business or start up looking to get more exposure for your online content then you must have looked at some content marketing platforms for answers.

If not, you are missing out.

Most new content creators know they should be using social media to get some exposure with their content. But relying only on social media is a rookie mistake.

You should be looking at content syndication, content repurposing and also content marketing platforms.

A content marketing platform that is gaining momentum is Medium. Why is Medium a big deal?

Medium is a free to use content creation tool that allows users to publish content to its ever so increasing user base.

Medium makes content creation easy, there are no advertisements or SEO to worry about.

Medium focusses on promoting quality content regardless of the author’s authority or experience.

You don’t need a big name tag.

The more people who “recommend” your story the better for its visibility.

Medium can provide viral traffic but it should not be used as the only channel for content promotion.

Getting massive exposure on Medium depends on finding a Medium Publication – a collection of stories on a topic that has a reasonable following.

The good news is anyone can approach a Medium publication with a good piece of content.

Medium is definitely worth your consideration if you want more exposure to excellent content; it can certainly give your content wings.

Of course Medium is not for everyone – influencers with a big social media following, content that is very technical or targeted at a very select group may not find Medium a happy hunting ground. For everyone else Medium is surely worth your time.

For more reasons to use Medium and to get the best out of it check out this infographic from which includes a case study as well. To see the infographic below Click the image.

Infographic Source:

How To 10x Your Affiliate Sales With a Content Marketing Funnel [Detailed Guide] Wed, 15 May 2019 04:00:00 +0000 So you’ve decided to start a site and plan to make money with affiliate marketing?


What kind of content do you plan to publish?

Lemme guess.

Product reviews……

…….product reviews……..

…………..more product reviews.

And, of course, a few product comparisons that establish the superiority of the product you’re promoting against all its competitors.

How do I know?.

Because I keep reading comments, like the one below, in NicheHacks Private Mastermind Group.

Read this screenshot below carefully and tell me if you can see what’s fundamentally wrong with this comment…

When you think everything other than product reviews is “a bunch of filler content” you know your content strategy is messed up.

This is a common theme among new affiliate marketers (I can share a dozen more screenshots)

For them, an affiliate site is created to make money (which is true) and the only way to make money, according to them, is by publishing one product review after the other (which is wrong).

Unfortunately, most of these “product-focused” sites don’t make much money (unless they spend a fortune on advertising). And even when they do, they leave a lot more on the table that they could’ve made with a better content strategy.

There are a couple of reasons for this:

  • You can’t convince people to buy from you unless they trust you as a reliable source of advice. You can’t do that with product reviews alone.
  • You’ll find it hard to build backlinks and rank for high traffic keywords in your niche if you only publish product-focused sales content because no other websites want to link to your affiliate reviews (they’d prefer to link to their own).

To develop trust, and turn complete strangers into leads, customers, and repeat customers, successful affiliate marketers don’t just rely on product reviews and hard sales content.

They build and use content marketing funnels. Not sure what that means? Don’t worry…

In this in-depth article, I’ll tell you exactly what is a content marketing funnel, why affiliate marketers need it more than ever before, and how you can create one for your site.

Keep reading to find out…

What You’ll Learn In This Article

  • The number one mistake affiliate sites make while developing a content strategy.
  • Why publishing only product reviews is a failed approach to content marketing.
  • How to turn a niche site into a long-term affiliate business.
  • The biggest growth opportunity that only a handful of affiliate marketers are taking advantage of.
  • The ToFu, MoFu, and BoFu content strategy and why it’s the secret to increasing your affiliate commissions.

But First Think About Your Own Purchasing Behaviour

Before explaining the concept of a content marketing funnel, I want you to think about your own purchasing behavior on the internet.

Would you buy something from a typical sleazy salesman who tells you a million features of a $50 product only to make quick cash from you without understanding what you actually need?

I won’t and probably you won’t either. The stat below explains why, look carefully at this image…

Source: Roadside Marketing

According to DemandGenReport, the average online buyer views 4-5 pieces of content before even thinking to purchase a product.


Because a buyer goes through several stages before actually making the decision to buy something.

HubSpot, a multi-million dollar inbound marketing company, calls this the buyer’s journey and describes its three stages as Awareness, Consideration, and Decision.

Have a look at the description of these three stages in the image below and tell me if they represent the actual process you go through when buying a product…

Source: HubSpot

As the image shows, the buyer journey starts from the point a buyer becomes aware of a problem or opportunity. Then…

They enter the Consideration Stage where they know the problem and are actively evaluating different ways to solve it.

And finally; it is the “Decision Stage” where the buyer actually starts comparing different products to find the most suitable one.

The product reviews and comparison posts that most affiliate sites publish are useful in the decision stage since they help the buyer choose the right product.

But what about the first two stages?

By publishing content for the decision stage only, you’re losing out on other potential customers who’re in the Awareness and Consideration stages because you’re not publishing any content for them.

Plus, because you’re only publishing Decision Stage content, your site would only rank for product-specific and commercial intent keywords that usually have low search volumes.

As a result, you’ll potentially miss out on hundreds of leads and thousands of dollars in sales.

To counter this, and to create a content strategy for every stage of the buyer journey, you need to create a content marketing funnel.

Here’s how to do it…

Content Marketing Funnel – Content for Every Stage of the Buyer Journey

In marketing terminology, a funnel is a process through which you attract prospects (i.e. potential customers/people interested in your niche) by creating awareness about a problem, turn them into leads by providing them specific knowledge of the possible solutions, and ultimately turn them into customers by offering them the best products to solve their problem.

A content marketing funnel does all of that using content at the different stages of the funnel.

This is how a typical content marketing funnel looks like, check out this image and study it carefully to fully understand…

Source: Shopify

As you can see, just like the buyer journey, a content marketing funnel also has three main stages with almost the same meaning.

  • Top of the Funnel (ToFu) – Awareness
  • Middle of the Funnel (MoFu) – Evaluation
  • Bottom of the Funnel (BoFu) – Conversion

Each stage of the content funnel aligns with the stages of the buyer’s journey. Now let me explain why this matters to you as an affiliate…

What’s the purpose of this funnel?

To create specific content for each stage of the buyer journey. In easier words…

A content strategy that creates awareness of the problem your (affiliate) product solves, educating your prospects about the possible solutions, and turning them into customers by promoting the best available affiliate products.

The content you publish in every stage of the funnel has a different objective, let me give you an overview…

Top of the Funnel (ToFu) Content

ToFu targets the topics that create awareness and are aligned with the general interests of your audience.

It doesn’t directly promote any products or services and primarily aims to provide useful information to your target audience.

For example, if you’re in the weight loss niche promoting different fitness products or diet plans, your ToFu content could target topics similar to the ones below

Source: PhlebotomyExaminer

Or something like this

Source: TheNest

These are informational articles that not only create awareness of the problem your product is solving but also help you rank for high traffic keywords in your niche.

The whole idea of publishing ToFu content is to become a reliable information source for your audience so that they start trusting you.

This is the content that’ll drive traffic to your site, help you get backlinks, and acquire subscribers.

But it doesn’t directly promote any products (although it does link to MoFu and BoFu content where relevant)

Middle of the Funnel (MoFu) Content

MoFu goes one step further and targets topics that talk about the different solutions of the problems your audience is facing.

The objective of MoFu content is to help your audience understand the different product features and to turn visitors into email subscribers.

At this stage, your content will comprise of case studies, specific product examples, comparisons, downloadable lead magnets.

Here are a few examples of MoFu content topics

Source: Health

This article reads like an informational piece from the outside, but in reality, it shares the details of a specific program that it’s promoting for a commission

Here’s another similar example

Source: redbook

Again, this article follows a similar approach and suggests a number of weight loss programs without actually going into the details of any of them.

Case studies are also a frequently used content type at the MoFu stage of the content funnel

Tell me if the article below would interest you if you were worried about your weight

Source: Shape

This writer shares her experience with a very specific diet program without actually promoting it. The focus of her article was still on the problems of the reader instead of making a sale.

She does link to the sales page of the product she’s promoting but doesn’t really push it in the content.

These are typical examples of MoFu content that is narrower in approach as compared to ToFu content but still doesn’t directly promote any products.

It is at this stage that brands convert readers into subscribers so that they can take their communication to the next level.

For example, look at the screenshot below and tell me if you’d be interested in signing up to this email list if you were looking for weight loss advice.

Source: Redbook

Do you see what’s happening here?

ToFu content on this topic created awareness about the problem (obesity/being overweight).

When the readers became familiar with the problem, MoFu content gave them more specific information, shared a few possible solutions, and took the relationship to the next level by turning them into subscribers.

That leads to their BoFu content…

To discover 200+ profitable niche markets click the image below now…

Bottom of the Funnel (BoFu) Content

Their audience is now ready for BoFu content (product reviews/comparisons).

For SaaS companies or other business models, BoFu content comes in the form of webinars, product demonstrations, product descriptions, sales landing page copy, etc.

But for the conventional blog style affiliate marketing businesses, BoFu is mostly product reviews, feature details, product comparisons, coupon codes (many affiliate programs have coupon codes you can give to your audience when they click via your affiliate links), etc.

Like the article below which directly reviews the different aspects of a weight loss program.

Source: BarBend

Or this article that rates the different features and aspects of a weight loss program along with a detailed review.

Source: HealthLine

As I said earlier, most affiliate sites are limited to this kind of content only.

It’s great in converting people into customers, but only when combined with ToFu and MoFu content that creates awareness and builds a relationship with the readers before finally making the sales pitch.

This is how content marketing funnel works.

ToFu content funnels visitors to MoFu, and MoFu funnels prospects to BoFu where they’re turned into customers.

The content on every stage of the funnel answers the queries of your audience and moves them closer to the eventual sale.

This is why many successful affiliate sites that don’t even rank for high buyer intent commercial keywords still drive more conversions than sites that only publish reviews. Because their ToFu and MoFu content convinces readers to buy and the sale is made through the internal link structure of their site.

Using Content Marketing Funnels for Your Affiliate Marketing Site

To help you understand how this applies to your affiliate marketing business, let me explain the whole thing using a recent experience I had with a client who’d hired me to develop a content marketing strategy for their business.

You can map this on your own business and adopt the same approach.

My client wanted to start a site that made money by promoting different recurring commission SaaS programs like ClickFunnels, ActiveCampaign, GetResponse, LeadPages, etc.

Like most other affiliate marketers, they only wanted to publish product reviews and rank for commercial buyer intent keywords.

Thankfully, they consulted me, and together we created a complete 6-month content plan that catered to every stage of the content funnel.

Here’s what we did (and how you should do it as well)…

– Create Bottom of the Funnel (BoFu) Content First

BoFu content makes you money.

It is the content that pitches different products to the readers and uses calls to action to drive sales.

Product reviews, comparisons, etc. are examples of BoFu as I’ve already mentioned.

When creating a content marketing funnel, you’ll start by publishing BoFu content first.

This is what we did as well.

Since our goal was to make money by promoting tools such as GetResponse, ActiveCampaign, AWeber, ClickFunnels, etc. we came up with the following titles

  • GetResponse Review (2019) – Pricing, Features, Pros & Cons
  • ActiveCampaign Review (2019) – Pricing and Features of Email Marketing Automation
  • Best Email Marketing Tool Compared (2019) – AWeber vs. GetResponse vs. ActiveCampaign

Here are the key points to remember

  • All the titles are focused on high buyer intent keywords such as GetResponse Review, GetResponse Pricing, GetResponse Pros & Cons, not the benefits of the broader problem keywords
  • The articles discuss product features, compare results with other similar tools, have lots of screenshots and testimonials.
  • They have multiple calls to action (CTAs) encouraging readers to buy.

Start by listing all the products you plan to promote and create review articles for all of them.

BoFu articles are usually small in number since you’ll only publish as many reviews as the number of products you’re promoting. But they need to be really high-quality posts which means you either need to have niche expertise yourself or hire professional writers to do this for you.

These are your money pages where you’ll refer traffic through ToFu and MoFu content. It won’t bring you much traffic from search engines, but this is where the sale will happen.

For traffic generation, we’ll move to the next step.

– Create Top of the Funnel (ToFu) Content to Target the Broader Problems of Your Audience

What problems are Getreponse, AWeber, and ActiveCampaign solving?

They allow users to run effective email marketing campaigns and set up completely automated online business funnels.

Many people have never heard of any of those tools.

But they’re curious how marketers are able to send emails about exactly the things they’re looking for.

They’re curious how they get emails every day at 9 AM sharp from the same marketer with long and detailed content.

They’re curious how marketers get the time to send so many emails, run full-time businesses, and still travel the world all the time.

They’re the people who have a problem/need but have no idea how to solve it (many don’t even know they have a problem)

ToFu content targets these people.

For the tools my client was promoting, we came up with titles such as

  • How To Build an Automated Online Business and Travel the World Full-Time
  • The Step by Step Guide To Living the Digital Nomad Lifestyle
  • How To Create a Fully Automated Online Course

These are just a few examples.

All of them create awareness about the problem and adopt the problem/need-first approach.

They make readers dream without even mentioning the services we’re promoting (email marketing)

Their objective is to drive traffic, create awareness, build trust, and funnel leads to the MoFu stage.

You can publish ToFu content after you’ve published product reviews and comparisons on your site. You’ll also add internal links in these articles to any relevant BoFu content that you already have.

Unlike BoFu content, creating ToFu content is an ongoing process. For every product, you can create as many ToFu articles as you want. Every article will help you target new keywords, generate more traffic, and funnel more leads to the later stages of the content funnel.

Which brings me to the last step of the puzzle.

– Create Middle of the Funnel (MoFu) Content To Share Specific Solutions With Your Readers

MoFu is often a confusing stage for marketers because it lies directly between ToFu and BoFu stages.

It’s not as broad as ToFu content but not as specific and sales as BoFu.

So it needs to be created with a balanced approach.

Its objective is to use the trust you’ve built with ToFu content to introduce the products you’re promoting without aggressively selling them.

Both ToFu and MoFu link to BoFu content that you’ve already published.

For the products my client was promoting, here are some of the titles we finalized for the MoFu stage

– 11 Reasons Why Your Business Needs an Email List

– Step by Step Guide to Creating a Sales Funnel With GetResponse

– How To Increase eCommerce Sales by 377% in 30 Days With ActiveCampaign

– 27 Lead Magnet Ideas to SkyRocket the Growth of Your Email Subscribers

As you can see, these titles aren’t as broad as ToFu but not as specific as BoFu either.

They’ll attract traffic that is actively looking for ways to build and grow an email list or have already heard of GetReponse and want to know what more it can do for them.

Like ToFu, you can create multiple MoFu articles for each product you’re promoting. They’re great for traffic generation and creating the topical relevance of your site.

Once you have written reviews for all the products you plan to promote, you can keep investing in ToFu and MoFu content as long as you want.

As always, every ToFu and MoFu article will have internal links to the relevant BoFu articles.

This is how you connect the different stages of the funnel and keep attracting new traffic to your product reviews, comparisons, and other BoFu content.

To give you a better idea of how exactly these different types of content help your business, let me quickly share some of the key benefits of a content marketing funnel in the next section.

6 Reasons Affiliate Marketers Need To Use a Content Marketing Funnel

I’ve already described the whole process of setting up a content marketing funnel and how it works for your affiliate business.

But let me share a few specific reasons why this is the only sustainable way to create a long term content-based affiliate business.

Stay with me.

1. Turns a Temporary Affiliate Site Into a Long-Term Authority Site

What’s the conventional affiliate site approach?

Find a product(s) with a good commission structure and create a dedicated 5-10 page site with lots of reviews, comparisons, and long-form content that aims to rank for specific buyer intent keywords for that product.

Look at the screenshot below and tell me if this looks like a typical niche site or not?

Source: TheFunnelClicker

The moment you land on this site, TheFunnelClicker, you know it is created for just one purpose – to earn affiliate commissions from ClickFunnels.

It has published thousands of words about the different aspects of ClickFunnels and reviews it from every angle.

But what if ClickFunnels terminates its affiliate program?

This business will die an instant death.

This is the problem with product-specific niche sites created with such a narrow focus.

With a long-term vision, the site owner could’ve built a sustainable online business that wouldn’t have been dependant on just one service or product line.

For example, here’s another ClickFunnels review by a different site.

Look closely and tell me why these ones are better than the previous example I shared.

Source: ScrewTheNineToFive

Unlike the previous example I shared, this site is not dependant on any single tool.

It’s an authority site that generally covers topics related to online businesses, making money online, digital marketing, etc.

Along with ClickFunnels, they’ve reviewed tools such as LeadPages, GetResponse, MailChimp, and others.

For every review, they have multiple ToFu and MoFu articles that attract traffic and turn visitors into subscribers.

Because of the wide range of topics, it covers in its ToFu content, it is able to promote other products that are similar to ClickFunnels.

As a result, it is a much more stable business that isn’t dependant on any single product for its survival.

Plus it is able to generate much more traffic thanks to its high-quality ToFu and MoFu content.

This is what a content marketing funnel does to your business. It changes it from a risky, short term site to long-term affiliate business.

2. Creates Brand Awareness and Improves Long-Tail SEO

One of the primary benefits of creating a content marketing funnel for your affiliate site is that it helps you target high volume and high traffic long-tail keywords.


When you publish product reviews only, you can only target commercial keywords that are very specific and target an audience that is already familiar with the product you’re promoting.

By adding ToFu and MoFu to the mix, however, you can expand your scope and publish long-form content about the broader topics that interest your audience.

For example, SmartBlogger is one of the most popular sites in the Make Money Online, Freelancing, and Blogging niches.

Just look at the number of backlinks and monthly visitors it attracts.

90% of its content is informational, is in the range of 2000+ words, targets broad topics, and helps them rank for long-tail keywords.

This helps them drive traffic to review articles such as the one below that can not attract search traffic on their own.

Source: SmartBlogger

Here’s a different example. is one of the most popular sites in the “Start a Blog” niche and makes hundreds of thousands of dollars in affiliate sales by promoting different web hosting services and website builders.

But it’s not the reviews or comparison pages that are the main traffic drivers to this site.

It’s ToFu articles like the one below that ranks for hundreds of long-tail keywords and drives thousands of visitors every month to this site that ultimately converts into customers.

Source: WebsiteSetup

Just look at some of the long-tail keywords it ranks for

This is a classic example of how setting up a content funnel can drive traffic to your site and turn it into sales. It allows you the freedom to target a wide range of long-tail keywords that are relevant to the products you’re promoting and drive traffic from them.

There are more than 200 factors Google uses to determine search rankings.

But content quality and backlinks are still the two most important factors with the biggest impact on your search visibility.

Over the last few years, affiliate sites have started investing a lot of money in creating high-quality content. But since they still mostly publish product-focused content like reviews and comparisons, they struggle to attract backlinks.

Most high authority sites are reluctant to link to reviews because usually, they’re promotional pieces with affiliate links.

A study by Dejan Marketing found that people link to content for one of the following reasons.

  • To provide additional resources to their reader
  • To add credibility
  • To share case studies/examples
  • To reference visuals
  • To reference data
  • To build SEO relevance by linking out to other sites

This is where ToFu and MoFu content comes in handy because unlike product-specific content, it gives you more space to create link-worthy content.

You can create content on topics that are of general interest among your audience instead of writing specifically about a product or its features.

One of the biggest mistakes affiliate marketers commit is trying to build backlinks directly to their money pages (product-specific content). Very few high authority websites allow that.

Most of the time, you need to adopt an indirect approach.

Here’s how it works.

You create link-worthy ToFu and MoFu content on broader topics that are not directly promoting any products. You then build backlinks to it through outreach and other link building methods that I have discussed in detail in some of my previous posts.

Once you get those backlinks to your ToFu content, you transfer its authority by creating internal links to the BoFu content on your site.

The strategy is simple and can be easily replicated.

Keep publishing link-worthy ToFu content to get backlinks from high authority sites and keep transferring the benefit of those backlinks by creating internal links from ToFu to BoFu content on your site.

4. Helps You Nurture Leads and Build Relationships

Another major reason for adopting the funnel approach is that it allows you to build long-term relationships with your audience and drive repeat sales.

That’s very hard to do if your site only has product reviews and other BoFu content.

And repeat sales, by the way, is the secret to any successful business.

The image below shows an eye-opening fact and it boggles my mind why more businesses and marketers don’t pay heed to it.

Source: InvespCRO

Did you read that?

It’s 60-70% easier to sell to someone who has purchased from you before as compared to a new client.

Why don’t more affiliates take advantage of this?

Because they only publish BoFu content, have no conversion funnel set up, don’t build their email lists, and have a short term approach.

A well-rounded content marketing funnel solves this problem completely.

5. Improves Conversion Rate and Increases Sales

Sales is not an event, it’s a process.

A process in which a stranger is introduced to a problem/need then briefed about the possible solutions, and finally offered the best product that solves it for them.

This can’t be done in one go.

It takes time and multiple engagements to convince people about the usefulness of a product.

By publishing BoFu content only, you might convert those who’re already aware of the product you’re promoting but you’ll miss out on the thousands of people who’re still unaware of its existence.

With a content marketing funnel, you’ll be able to add strangers to your sales pipeline and turn them into customers through multiple engagements and tailored content for every stage of the buyer’s journey.

As a result, both your conversion rates and sales numbers will increase dramatically.

6. Opens Up Other Monetization Options for Your Site

A site that only publishes product reviews, can only make money through affiliate sales.

There’s no other way.

But a site with a more holistic content strategy immediately opens up new monetization possibilities.


Because with a content marketing funnel, you build an audience instead of focusing on one-time sales.

And once you have an audience that trusts you, wants to hear from you, and takes your recommendations seriously you can make money from them in a number of ways

The infographic below shows some of the most profitable monetization methods that you can leverage once you build an audience around your site.

Source: YoungDigitalLab

You can diversify your income sources and move away from completely depending on affiliate sales.

This, of course, is not possible if you only think short-term, take the easy way out, and keep on publishing product reviews only.

Are You Ready To Grow Your Affiliate Business?

All it takes is a change in mindset. So…

Move away from the short-term approach and think long-term by creating a well-rounded content marketing funnel that addresses the needs of your audience at every stage of the buyer journey.

It may seem to counterproductive to spend lots of time creating content that doesn’t directly earn commissions but you will quickly see that you actually generate more commissions by having the 3 different content (ToFu, MoFu, and BoFu) stages.

Sure, doing so takes time but it’s the only sustainable way to build and grow a long-term affiliate marketing business.