eCommerce – Nichehacks https://nichehacks.com Tue, 27 Feb 2024 19:13:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://nichehacks.com/wp-content/uploads/2023/12/cropped-nh-icon-32x32.png eCommerce – Nichehacks https://nichehacks.com 32 32 ThriveCart Review 2024: Is ThriveCart Worth It? https://nichehacks.com/thrivecart-review/ Tue, 20 Feb 2024 23:52:45 +0000 https://nichehacks.com/?p=3756 Choosing the right cart platform can be a game-changer for your business. Thrive Cart is an e-commerce tool that is used to take online payments, allowing users to sell products, and create funnels, trials, subscriptions, and courses. But is it the right fit for your business in 2024? In this unbiased ThriveCart review, we’ll dive into its key features, pricing, pros and cons, user experience, and competitors. We’re here to provide insights to help you make an informed decision when it comes to the best shopping cart platform for your business. So, let’s answer the question: Is Thrive Cart worth the investment?

Key Features of ThriveCart

ThriveCart isn’t just another shopping cart platform; it’s a powerhouse packed with features designed to boost your e-commerce business. Here’s a closer look:

  1. Customizable Checkout Pages: Thrive Cart offers a range of templates that are not only visually appealing but also customizable. Whether you’re selling physical goods or digital products, these templates are designed to maximize conversions.
  2. Bump Offers and Upsells: One of Thrive Cart’s standout features is its ability to create bump offers and one-click upsells. This means more sales per customer, enhancing your average order value significantly.
  3. Affiliate Management: This platform makes managing affiliates a breeze. From tracking to payouts, ThriveCart simplifies the affiliate marketing process, opening doors to new marketing strategies for your business.
  4. Integrations: ThriveCart integrates seamlessly with a multitude of platforms, including email marketing tools, payment gateways, and membership sites. This flexibility allows for a smoother workflow and better data synchronization.
  5. Analytics and Reporting: Knowledge is power, and ThriveCart empowers users with detailed analytics and reporting features. Track your sales, understand customer behaviors, and make data-driven decisions to grow your business.
  6. Diverse Payment Options: Thrive Cart supports various payment methods, including one-time payments, subscriptions, and pay-what-you-want models. This flexibility can cater to a wider audience and adapt to different business models.

Pros and Cons of ThriveCart

Pros

  • User-Friendly Interface: ThriveCart is designed with simplicity in mind. Even if you’re not tech-savvy, setting up and managing your cart is straightforward, making it ideal for business owners who prefer focusing more on their business than on technical details.
  • One-Time Payment Option: Unlike many other platforms, ThriveCart offers a lifetime deal. This means you pay once and enjoy the benefits forever, without worrying about recurring subscription fees.
  • Affiliate System: The affiliate management system in ThriveCart is comprehensive and easy to use, allowing businesses to expand their reach without much hassle.
  • Conversion Features: With its smart bump offers, upsells, and A/B testing capabilities, ThriveCart is a powerhouse for boosting sales and maximizing revenue.
  • Customer Support: ThriveCart has a reputation for providing excellent customer support. With quick response times and helpful resources, users can resolve issues swiftly.

Cons

  • Limited Design Customization: While the templates are sleek, some users may find the customization options for checkout pages a bit limited, especially if they’re looking for highly specific design elements.
  • No Native Digital Sales Tax Calculation: For businesses that require complex tax calculations, the lack of a native solution means relying on third-party integrations.
  • Limited Free Trial: ThriveCart doesn’t offer a standard free trial, which can be a downside for those who prefer to try before they buy.
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Pricing and Plans

One of the most appealing aspects of ThriveCart for many users is its pricing structure. Here’s what you need to know:

  • Lifetime Access: ThriveCart deviates from the typical monthly subscription model. Instead, it offers a one-time payment of $495 for lifetime access. This can be a significant cost-saver in the long run, especially for businesses planning to use the platform extensively.
  • No Hidden Fees: With ThriveCart, what you see is what you get. There are no hidden fees or additional charges for updates. This transparency is a breath of fresh air in an industry where additional costs can often be a pain point.
  • Updates and Support Included: The one-time fee includes not just the current features, but also future updates and customer support. This ensures that your investment continues to deliver value over time.
  • Comparison with Competitors: When compared to other platforms like Shopify or WooCommerce, ThriveCart’s one-time payment model stands out. While these competitors may offer more extensive e-commerce solutions, they come with recurring monthly fees. For businesses focused mainly on cart functionality, ThriveCart’s cost-effective pricing is a major plus.

However, it’s essential to note that the upfront cost might be steep for small businesses or startups on a tight budget. The lack of a monthly payment option means a higher initial investment, which may not be feasible for everyone.

User Experience

ThriveCart prides itself on providing a seamless and intuitive user experience, both for the merchant and the end customer. Here’s a closer look:

  • Ease of Setup: Getting started with ThriveCart is surprisingly simple. The platform offers a guided setup process, making it easy for users to integrate their products, set up payment options, and customize checkout pages without needing a deep dive into manuals or tutorials.
  • Clean, Intuitive Interface: The dashboard and overall interface of ThriveCart are designed with clarity in mind. Users can navigate through different sections effortlessly, making the management of products, sales, and analytics a breeze.
  • Customization Capabilities: Despite some limitations in design customization, ThriveCart offers enough flexibility to ensure that checkout pages can align with your brand’s aesthetics. The platform allows for essential customizations, including logos, colors, and fonts, ensuring a consistent brand experience.
  • Mobile Optimization: In today’s mobile-first world, ThriveCart ensures that all checkout pages are fully optimized for mobile devices. This is crucial for capturing sales from the ever-growing number of shoppers using smartphones and tablets.
  • Customer Support Experience: ThriveCart’s customer support receives high marks from users for its responsiveness and helpfulness. Whether it’s through direct support tickets or the extensive knowledge base, users can find solutions to their issues promptly.
  • Feedback from Real Users: Reviews from current ThriveCart users often highlight the platform’s reliability and the positive impact it has on conversion rates. The ease of creating upsells and bump offers are frequently mentioned as a game-changer for increasing average order value.

However, it’s worth noting that some users have mentioned a desire for more advanced features or integrations. While ThriveCart does an excellent job covering the basics and then some, businesses with highly specific needs might find themselves looking for additional solutions.

Comparison with Similar Platforms

When evaluating ThriveCart against its competitors, it’s crucial to consider factors like features, pricing, user experience, and integration capabilities. Let’s take a closer look at how ThriveCart compares to two other popular e-commerce solutions: Shopify and SamCart.

ThriveCart vs. Shopify

  • Pricing: Shopify operates on a monthly subscription model, with plans starting from a basic level to more advanced options. This ongoing cost can add up, making ThriveCart’s one-time payment model more appealing for those looking to minimize recurring expenses.
  • Focus: Shopify offers a comprehensive e-commerce solution, including website hosting, which is ideal for businesses looking to build a full online store. ThriveCart, on the other hand, specializes in the shopping cart and checkout process, making it a better fit for those who already have a website and need an efficient cart solution.
  • Customization and Ease of Use: Shopify provides extensive customization options through its themes and app store, catering to a wide range of needs. ThriveCart, while less extensive in customization, focuses on simplicity and effectiveness in the checkout process.

ThriveCart vs. SamCart

  • Feature Set: Both platforms are similar in that they focus on optimizing the checkout experience and increasing conversion rates. However, ThriveCart tends to offer more features in its base price, including affiliate management, which is an add-on for SamCart.
  • User Experience: Users of both platforms report high satisfaction with the ease of setup and use. However, ThriveCart often receives slightly higher marks for its user interface and the straightforward nature of its setup process.
  • Pricing: SamCart also uses a subscription-based pricing model, which can become costly over time. For businesses looking for a cost-effective solution without sacrificing functionality, ThriveCart’s lifetime access offer is a compelling advantage.

Wrapping Up

ThriveCart presents a compelling option for business owners looking for an efficient, cost-effective solution for their e-commerce needs. With its focus on maximizing conversions through optimized checkout processes, comprehensive affiliate management, and a user-friendly interface, it stands out in the crowded e-commerce platform market. While it may not offer the breadth of features or the same level of customization as full-fledged online store platforms like Shopify, its specific focus and one-time payment model make it an attractive choice for many businesses.

Before making a decision, consider your business needs, budget, and long-term goals. ThriveCart is an excellent investment for those prioritizing sales funnel optimization and looking for a platform that grows with them without the burden of ongoing subscription fees.

Frequently Asked Questions (FAQs)

Can I use ThriveCart for physical products?

Absolutely! ThriveCart caters to both digital and physical goods.

How does ThriveCart handle customer support?

ThriveCart’s team of customer support professionals are available to help with any questions you may have.

Is ThriveCart a one-time-payment or a recurring subscription?

ThriveCart offers a one-time-payment for LIFETIME access to the tool.

Is there a money-back guarantee?

ThriveCart offers a 14-day refund request period. Terms and conditions apply and details can be found here.

What other platforms does ThriveCart work with?

ThriveCart integrates with: Stripe, PayPal, Apple Pay, Wishlist, Demio, Flodesk, Optimizepress, Drip, Memberpress, ActiveCampaign, Infusion Soft, Podia, Klaviyo, AWeber, ThriveArchitect, Google Pay, GetResponse, Thinkific, CovertKit, OptimizeMember, Lulu, Authorize.net, Mailchimp, Intercom, Disk.com, Digital Access Pass, Airtable, Printful, Vervante, Zapier, Member Mouse, Teachable, LearnDash, Slack, Quaderno, 10 Minute Funnels, Mailer Lite, Moosend, Kajabi, LifterLMS, Clickfunnels, Leadpages, Convertri, Google Analytics, Shippo, Maropost, Google Sheets, Shipstation, Circle, Sendy, Unbounce, Kunaki, Instapage, Constant Contact, Ontraport, Hubspot, and many more!

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How to Start an eCommerce Business in 5 Easy Steps https://nichehacks.com/5-simple-steps-to-start-ecommerce-business-y5vln1/ Wed, 26 Jan 2022 00:00:00 +0000 https://nichehacks.com/uncategorized/5-simple-steps-to-start-ecommerce-business-je2yx9/ In this blog post, we will outline five simple steps that will help you get your eCommerce business off the ground. So what are you waiting for? Let’s get started!

Step One to Starting an eCommerce Business: Choose a Platform

The first step in starting an eCommerce business is to choose a platform. There are many different platforms available, but Shopify is our top recommendation. Shopify is one of the most popular eCommerce platforms on the market, and it’s easy to use. Plus, it comes with all the features you need to get your business up and running.

Top 5 e-Commerce platforms besides Shopify:

Squarespace

BigCommerce

WooCommerce

Magento

Wix

Step Two to Starting an eCommerce Business: Set Up Your Store

Once you have chosen a platform, it’s time to set up your store. This process will vary depending on which platform you choose, but Shopify makes it easy for entrepreneurs of all levels of experience. In most cases, you will be able to create a professional-looking store in just a few minutes.

Step Three to Starting an eCommerce Business: Choose a Product to Sell

The next step is to choose a product to sell. This can be tricky, but it’s important to do your research and find a product that meets the needs of your target market. There are many different products you could sell, but some of our favorites include clothes, jewelry, electronics, home goods, and toys.

Clothing: Consumers are always looking for the newest and latest fashion trends, so clothing is a popular item to sell online. Be sure to keep your inventory up to date with the latest styles.

Electronics: From smartphones to laptops, people are always in need of new electronics. Keep your prices competitive and you’re sure to make some sales.

Home Goods: Home decor, appliances, and furniture are always in demand. Keep your selection current and you’ll be able to attract buyers from all over the web.

Beauty Products: Women (and men) love buying beauty products online. Offering a wide variety of brands and products is sure to attract customers.

Toys: Kids love toys, and parents love buying them online. Be sure to have a wide selection of different types of toys to appeal to all ages.

Looking for more tips on how to start an eCommerce business? Check out Shopify’s blog for advice from experts.

eCommerce Business

Step Four to Starting an eCommerce Business: Create an eCommerce Marketing Plan

Once you have chosen a product, it’s time to create an eCommerce marketing plan. This will involve developing strategies for attracting customers to your store and converting them into buyers. Some of the most effective marketing tactics include SEO, social media marketing, and email marketing.

Step Five to Starting an eCommerce Business: Launch Your Store and Start Selling

The final step is to launch your store and start selling. This can be a nerve-wracking process, but it’s important to remember that you don’t have to do it alone. Shopify comes with a wide range of resources and support options that will help you get started. So what are you waiting for? Launch your store today!

We hope this post has been helpful! If you are looking for more information on eCommerce, be sure to check out our other blog posts.

Conclusion

There you have it! We’ve outlined five simple steps that will help you start your eCommerce business. These are just a few of the many things you need to do in order to be successful, but they are a great place to start. Stay tuned for more blog posts on this topic, and don’t forget to subscribe for news.

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Why And How Chatbots Are Elevating Customer Experience While Reducing Bounce Rate? https://nichehacks.com/how-chatbots-are-elevating-customer-experience-n9koq9/ Thu, 23 Dec 2021 00:00:00 +0000 https://nichehacks.com/uncategorized/how-chatbots-are-elevating-customer-experience-n9koq9/

Introduction

Familiar with chatbots? Well, this is the very phrase which pops up on any technical website or business webpage that you visit. These chat notif pop-up alerts are the ones that reassure you that someone is definitely there to help you resolve your queries. Even you want to play games for real money or whatever kind of site you wish to visit, these chatbots will definitely be helpful.

Chatbots are referred to as the revolutionary alternative for customer support. These are automated computer programs that use artificial intelligence to understand and respond accordingly once spoken to. The programming could range from a simple keyword recognizing algorithm up

to an intricate and complex conversation holder for certain issues.

And based on some studies regarding chatbots, almost 80% of enterprises or businesses all over the world are using some form of chatbot system. This is because chatbots are indeed more than capable of assisting many businesses in a lot more ways.

Ways How Chatbots Increase Customer Experience and Reduce Bounce Rate

Here are some of the major ways how these chatbots have substantially lowered bounce rates at the same time enhanced conversions for many businesses which have readily embraced this new form of technology:

Chatbots offer an engaging customer experience

Generally, the chatbot’s main role is to bring engaging customer service. In most cases, if you’re a customer, visiting a page means you want help answering a query. However, a lot of content on its homepage might be complicated to exactly find what you are looking for. With chatbots, navigating the site to connect you to an enhanced customer support system is much easier and faster.

Chatbots bridge the interpersonal communication gap

You don’t need to constantly search for people for customer service jobs and have the whole team of your customer support staff sitting or waiting on calls to answer those frequently asked questions every single day. With chatbots, you could have an automated chatbot that would make the regular conversations for you, so you can use the customer support staff for those more technical sides of things that are more skill-based. Chatbots couldn’t continue to answer FAQs but if asked for, could connect you to staff behind the help desk for further assistance.

Chatbots make the conversion process memorable and smooth

The percentage of the site’s visitors who enter the website yet leave without any sort of interaction with the content and abandon the visit midway is referred to as the bounce rate. Take note that a lower rate means that you should be more worried about the site because it isn’t engaging enough.

So, one great way to counter this issue is to consider the chatbot system. This makes the conversion process a lot smoother through readily interacting with your visitors the moment they enter the site and make it a lot more memorable for them to come back. This also happens in most online gaming sites once chatbots are readily available.

Chatbots provide an easy way of resolving queries and doubts

If you had a great experience with an online research paper service wherein it gets done on time, you might still be faced with some editing issues, and you might not know where to get answers and clear your doubts regarding extra payments.

If that’s the case, you’ll obviously revisit the site and look for the FAQs section. However, what if a chatbot is readily available to ask you? This would be a great sense of relief to have a consequent answer right on your fingertips.

Chatbots collect and analyze important customer data and feedback

Indeed, chatbots are a wise choice to collect and analyze customer data. Most customers carry on with a site even the next time once the experience has been great from the get-go. These chatbots make sure to check based on how the customer interacts, and they are programmed to consume the data input in a very useful manner to tell whether a certain visitor would visit again or not. Customer reviews are also well-analyzed.

So, these are just some of the ways and the reasons why utilizing chatbots is a wise decision that every business must consider today.

Conclusion

Without a doubt, chatbots are an excellent way to sell products and content without having to put in more time and effort at all. Good quality products and engaging content can be the core ingredients to keep a business working and growing. Still, interactive elements like these chatbots which cater to customer satisfaction and experience make it all worthwhile!

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Top Measures to Secure eCommerce site with Digital Security https://nichehacks.com/secure-ecommerce-site-with-digital-security-0eljxg/ Mon, 13 Dec 2021 00:00:00 +0000 https://nichehacks.com/uncategorized/secure-ecommerce-site-with-digital-security-0eljxg/

Amidst the increasing number of cyberattacks, small business security has become a great concern in recent times. It is a massive mistake made by small business owners to assume that cyber attackers won’t target them at all.

It takes years for a business to establish itself in the market in terms of reputation. Therefore, the business owners must take the security in a very serious manner.

If you have thought of the technical aspect but not paid enough attention to the security aspect, there are high chances that you will have to pay for it in the times to come.

As per the statistics, small business owners faced an average loss of $22, 35,000 in the year 2017 and the figures are increasing ever since. Multimillion organizations have a big budget to keep their data secure and sound but the security issue due to limited budget is a challenge for the small business owners.

With the help of this guide, small to midsize businesses can also safeguard them in the Cyberworld and protect their valuable data and asset to give a top-class user experience in an overall secure manner.

1. Strong password approach:

It is seen that people have kept their password standards low nowadays. Attackers can easily execute their attacks with the help of these passwords that are easy to crack. It is recommended not to use the same password across multiple platforms.

It increases the chances of getting hacked and data leakage is common in such cases. One can utilize a good password manager to generate and secure all the valuable data.

By utilizing the combination of letters,

numbers, and special characters, one can generate a strong password that can provide you complete protection against any malicious activity.

2. Safeguard through SSL:

Small business security is a great concern among business owners these days. In this regard, an SSL certificate can serve as a backbone to provide you with complete security in the digital world. Purchase SSL now as your rescuer and it can help you win the user trust to a great extent.

For low-cost single domain options, the RapidSSL certificate is a great alternative that is available in the market at pocket-friendly prices and can help you with the much-required protection through HTTPS in a hassle-free manner.

3. Creating frequent backup:

In case of an attack or a primary data failure, it is important to have a proper backup. Back up is crucial to data security as with the inclination of the number of attacks worldwide, it has become a regular practice in the small as well as the midsize business organizations.

These back up should be present both online and offline as a critically important tool in data management. It shields you against virus attacks, human errors, and mistakes, or any other possible malicious activity that can cause harm to the reputation of the organization.

4. Avoid public networks:

We can easily figure out the entire shift in accessing the Internet by the organization members, especially during these covid times. All of us have become digital nomads wherein we travel and connect with the public Wi-Fi more frequently than ever.

It invites a considerable amount of risk as it is shared by a number of people and the malicious individuals can also connect with the same network and gather up your private information with extreme ease.

In this regard, it is essential to use a virtual private network that is available for almost all the major operating systems.

5. Rely more on anti-malware:

In this fast-paced world, digital security is essential to every business organization irrespective of its size. Anti-malware software can play a great role in the same by scanning all the data that is entering into the system.

It is the responsibility of this software to carry out a thorough scan and check if the computer is infected in any sense. Apart from this, it also provides great security against a ransomware attack and detects in advance if there is any lingering threat to the overall system.

It introspects any sort of system compromise and provides an opportunity to take suitable actions against it within the time frame.

6. Avoid clicking unnecessarily:

Most of the time people are not aware of what they’re clicking on. It is very important for the members of the organization as well as users to have a clear idea of what they are accessing. Cyber attackers usually send emails or files that contain extreme levels of threat which can disrupt the entire system.

Attractive mails are sent to the organizations to execute the attack. In this way, all the members of the organization must follow the step of not clicking unnecessarily until they have clear information about the nature of the information that is present in it.

7. Training against the attacks:

At the end of the day, the team members of an organization are considered as it most important currency that functions in every way to keep the organization top-notch.

Every organization should invest in the training and workshops of its members so that they can update themselves with time. Technologies keep on evolving every now and then and it is the need of the hour for the employees to keep themselves aware of it in every sense.

As the attackers come up with new methods and techniques to steal your valuable data, the organization members should also make every possible effort to keep themselves a step ahead so that they can shield themselves from these threats. Regular training and development are crucial for all the employees of the organization as there is no better alternative to secure the entire business.

CONCLUSION:

No matter how much time you spend in order to learn the new technology that can keep you ahead in digital security, one can even make use of security software that can amp up your game, hiring experts or professionals who can safeguard the digital assets will not be enough if you do not continuously modify your approach and digital habits to keep you ahead in the cyber world.

Practices like training the employees in implementing good digital habits and applying common sense towards digital security can help you in avoiding most of the cyber threats. An amalgamation of good cyber practices and smart professionals can help you and make a good amount of progress in no time.

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The Ultimate Introduction to Starting an eCommerce Business with Ease in 2024 https://nichehacks.com/ecommerce-business-4l4ngw/ Tue, 09 Feb 2021 05:00:00 +0000 https://nichehacks.com/uncategorized/ecommerce-business-x9bove/ In the ever-evolving landscape of business, the decision to launch an eCommerce venture represents not just a business choice but an initiation into the digital revolution reshaping commerce. This comprehensive step-by-step guide is meticulously crafted to serve as your compass, providing aspiring entrepreneurs like yourself with a robust roadmap enriched with real-world examples. Navigating the complexities of starting an online store demands a strategic approach, and each stage of this guide is intricately woven to empower you with the insights and knowledge needed to thrive in the competitive world of eCommerce.

Embarking on this journey begins with defining your niche and carving out your unique selling proposition (USP). Drawing inspiration from trailblazers like “Package Free Shop,” who seamlessly blend eco-consciousness with retail, sets the tone for aligning passion with market demand. As we delve into each step, we will unravel the success stories of industry giants, offering a practical understanding of how to apply these principles to your unique business venture.

The Ultimate Introduction to Starting an eCommerce Business

If you’re considering launching an eCommerce business, you’re taking a big step into the world of digital commerce. To help guide you on this journey, we’ve put together a comprehensive guide that’s filled with real-world examples and practical advice. Starting an online store requires a strategic approach, and each step in our guide is designed to empower you with the insights and knowledge you need to succeed.

Step 1: Define Your Niche and Unique Selling Proposition (USP)

Identify a specific market segment and articulate your unique selling proposition. For example, if your passion lies in sustainability, consider launching an eCommerce store focused on eco-friendly products, akin to the success of “Package Free Shop.”

Step 2: Conduct Market Research

Delve into your chosen niche through comprehensive market research. Analyze competitors and identify market gaps to refine your business strategy. Take cues from successful eCommerce brands like Glossier to understand market trends and consumer preferences.

Step 3: Choose a Business Model

Determine your business model—whether it’s dropshipping, private labeling, or manufacturing. Learn from the success of businesses like Printful, showcasing the potential of a dropshipping model that minimizes inventory risk.

Step 4: Select the Right eCommerce Platform

Choose a suitable eCommerce platform based on your business model and size. Platforms like Shopify or Magento offer varying degrees of customization and scalability. Draw inspiration from the user-friendly design of Allbirds for your online store.

Step 5: Build Your Online Store

Design an intuitive and visually appealing website to create a seamless online shopping experience. Look to successful eCommerce stores like Allbirds for inspiration on website design and user experience.

Step 6: Set Up Payment Gateways and Ensure Security

Integrate secure payment gateways such as Stripe or PayPal and prioritize customer security. Follow the lead of established eCommerce platforms like Amazon or eBay in building trust through secure transactions.

Step 7: Source Products or Create Your Own

Whether sourcing products or creating your own, gather inspiration from success stories like Warby Parker, a brand that disrupted the eyewear industry with its own product line.

Step 8: Craft Compelling Product Descriptions

Create engaging and persuasive product descriptions. Take notes from companies like Dollar Shave Club, known for their witty and compelling product narratives.

Step 9: Implement SEO Strategies

Optimize your website for search engines using successful eCommerce businesses like Etsy as a guide. Emphasize keyword research, product tags, and high-quality content to enhance visibility.

Step 10: Leverage Social Media for Marketing

Develop a robust social media strategy and promote your eCommerce brand there. Utilize platforms like Instagram for product showcases, engagement, and targeted advertising campaigns.

Step 11: Implement CRM Strategies

Invest in customer relationship management (CRM) tools to build and maintain customer relationships. Emulate the practices of brands like Sephora, employing loyalty programs and personalized recommendations.

Step 12: Analyze and Iterate

Continuously analyze performance metrics and iterate your strategies accordingly. Follow the example of eBay, adapting its platform based on user behavior and market trends.

Wrapping Up

Embark on your eCommerce journey with confidence, armed with insights from successful businesses that have navigated and conquered the challenges of the digital marketplace. Each step contributes to the holistic success of your eCommerce venture, providing a solid foundation for long-term growth.

Frequently Asked Questions (FAQs)

How important is market research for starting an eCommerce business?

Market research is crucial for identifying opportunities, understanding customer needs, and gauging competition. It lays the foundation for a successful eCommerce strategy.

Which eCommerce platform is best for beginners?

For beginners, user-friendly platforms like Shopify are recommended. They offer simplicity in setup and management, making it easier for entrepreneurs to launch their online stores.

How can I ensure the security of customer transactions on my eCommerce website?

Integrating secure payment gateways like Stripe or PayPal, using SSL certificates, and adhering to best security practices are essential to ensure the safety of customer transactions.

Is social media marketing important for eCommerce success?

Absolutely. Social media is a powerful tool for building brand awareness, engaging with customers, and driving traffic to your eCommerce store. Platforms like Instagram and Facebook can be particularly effective.

How often should I analyze and iterate my eCommerce strategy?

Regular analysis is crucial. Review key performance indicators (KPIs) regularly and iterate your strategies based on changing market conditions, customer feedback, and emerging trends. Continuous improvement is key to long-term success.

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eCommerce Marketing: 15 Proven Strategies To Grow Your eCommerce Revenue https://nichehacks.com/ecommerce-marketing-7ojx79/ Tue, 23 Jun 2020 00:00:00 +0000 https://nichehacks.com/uncategorized/ecommerce-marketing-7ojx79/ Did you know that global eCommerce sales are expected to exceed $6.5 trillion by 2023?

From multi-billion corporations and startups to entrepreneurs and bricks and mortar stores, businesses of all shapes and forms are investing heavily in different eCommerce marketing strategies.

You know why?

Becuase of the countless benefits of eCommerce businesses, consumers are increasingly preferring them over conventional physical stores for their purchase needs.

A study by ShipBob found the major reasons why people are turning to online shopping.

Source

As a result, eCommerce is expected to account for 22% of the total global retail sales in the next 3 years.

But with so much competition, how do you make eCommerce marketing work for your business?

How do you persuade your target audience to buy from you instead of your competitors?

Is eCommerce marketing even a viable option for small businesses and startups with limited budgets?

These are some of the main questions (among several others) that I’ll answer in this detailed eCommerce marketing guide.

Make sure you read it till the end.

What Is eCommerce Marketing And Why Is it important?

eCommerce marketing is a set of different promotional strategies and techniques to drive traffic to your online store, converting it into customers, and turning customers into repeat clients and brand advocates.

It includes off-page traffic generation and brand building strategies to attract new visitors to your site as well as different on-site conversion optimization techniques to ensure that every visitor converts into a customer.

Your online store/website is the center of all your eCommerce marketing strategies. This is where all the different marketing techniques converge and help you build an audience so that you can drive sales from it (I’ll discuss this in more detail later).

Why is it important to invest in eCommerce marketing?

Because it’s not enough to just list your products online or share your product links on different forums and expect people to buy from you.

Studies show that 85% of consumers conduct thorough research before purchasing a product online.

Source

They consider different product features, compare prices, read online reviews, and view product videos and images before deciding whether to buy a product or not.

This is where eCommerce marketing comes in.

Your job as a marketer is to answer the questions of your audience on every step of the buyer’s journey by creating memorable online experiences and high-value content.

Since your prospects can’t physically touch or feel the product, you need to give them additional product information and remove any doubts they have about the quality, pricing, support, or any other aspect of your product.

And even that’s not enough.

Since most of your competitors are already selling online, you need to have a stronger connection with your prospects to stand out and persuade them to buy from you.

You can only do that with a well-planned eCommerce marketing strategy that builds trust with your prospects by addressing their core problems and objections and positioning your product as the best available option.

How To Create A Winning eCommerce Marketing Strategy?

You know it’s crucial to invest in building a comprehensive eCommerce marketing strategy.

But where do you start?

Before we dive into very specific eCommerce marketing techniques, let me quickly describe the steps you need to follow to lay a strong foundation for your eCommerce marketing strategy.

01 – Understand The Purchase Behavior Of Your Audience

You can’t create a business strategy if you don’t understand your target audience.

In eCommerce, this means diving deep into the purchase behavior of your prospects and understanding the different steps they take before ultimately purchasing a product online.

There’s no one-size-fits-all solution here.

Every business is different which is why you need to analyze the nature of your product and understand the purchase process of your audience.

For example, here’s the product page of one of the world’s biggest shoe brands.

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Anyone who has purchased running shoes online knows that you need detailed product customization and feature details to ensure you’re ordering the right shoe for yourself.

This is why this product page has two different size categories plus a video along with several images of the product.

It’s not just about the size either.

You need to see how it looks on your foot, how it feels while running, is it heavy on the foot, does it have a bouncy feel to it, etc.

The same is the case with clothing and apparel products where the customers have entirely different purchase questions than kitchen appliances, for example, where the product specs are much simpler.

It’s no surprise that footwear and apparel are among the top industries with the most product returns.

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In short, without understanding the purchase process of your industry, your eCommerce marketing strategy is incomplete.

How to you understand the purchase process of your prospects?

By using analytics and asking the right questions, for example.

  • What do my customers expect from my product? What problem are they looking to solve with it?
  • What’s the price bracket of my product?
  • How many touches are required to make the sale?
  • What’s the average return rate in this industry?
  • What information does a typical customer require before deciding to buy the product?
  • What’s the product shelf life? Is it perishable or long-lasting?
  • Do typically customers purchase multiple products in one go?

You can keep digging as much as you want.

I’m not advocating analysis paralysis here.

But you need to have a fundamental understanding of the relationship between your product and your target audience to devise a successful eCommerce marketing strategy.

We have a detailed audience research guide that shares more actionable tips on this topic.

02 – Choose The Right Platform For Your eCommerce Business

What is the central platform for your eCommerce marketing strategy?

This is a crucial question you need to answer before devising you can actually start marketing your business.

Your eCommerce platform will be the center of all your marketing activities and the place where you’ll be routing traffic from all the different sources.

This is where you’ll build your brand, grow a relationship with your audience, and engage with them regularly to drive sales.

For most businesses, their eCommerce website or online store is the central platform for their marketing activities.

However, many businesses rely entirely on third-party platforms like social media pages, groups, and marketplace websites for driving sales.

For example, Etsy, a popular eCommerce platform for creative work, has more than 2.5 million active sellers on its platform.

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Amazon gets almost 1 million new sellers every year while Facebook is used by 90 million+ small businesses and eCommerce companies.

Most experts agree, however, that your central platform should always be under your ownership, not on rented land like Facebook or Amazon.

You can use these sites to drive traffic to your eCommerce site but don’t rely completely on third-party platforms because it puts your business at a huge existential risk.

To create an eCommerce site that you can use as the central platform for your eCommerce marketing strategy, you can use solutions like Shopify or WordPress sites with WooCommerce or other eCommerce features.

03 – Identify The Preferred eCommerce Marketing Channels Of Your Audience

Another crucial question: where does your audience hang out on the internet?

You need to know this in order to target the right people with your content, advertising, and other eCommerce marketing activities.

For example, does your audience primarily use Facebook or can you find them on Instagram and interest as well?

What are the most popular publications, blogs, and forums in your industry?

What kind of marketing content does your audience engage with? Videos, podcasts, and blog posts, or more detailed content like white-papers, research reports, and surveys?

All of this is crucial information that’ll allow you to target the right people and devise an informed eCommerce marketing strategy.

04 – Find The Best Payment Service For Your

The ultimate goal of all your marketing activities is to generate sales.

But that can’t happen if your audience doesn’t have access to the right payment services.

First, find out the popular payment method in your industry and target location.

For example, in most developing countries, cash on delivery (COD) is still the most popular payment mode.

In developed countries, however, modes such as PayPal, credit cards, Google Wallet, and other mobile payment services are more popular.

What’s your target audience using to pay for eCommerce purchases?

Secondly, what are the costs and timelines associated with the different payment methods?

For example, COD payments are quite cheap but can take a long time to actually reach your bank account.

PayPal or credit cards, on the other hand, deposit payments much faster but cost more.

Consider all these factors before choosing your preferred payment method because it will ultimately have an impact on your eCommerce marketing strategy as well.

05 – Applying The 80/20 Rule To Your eCommerce Marketing Strategy

The Pareto Principle also knows as the 80/20 rule, applies to most aspects of your business.

It states the in most cases, 80% of your results come from 20% of your efforts while the remaining 80% of your efforts produce only 20% of the results.

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Here are some of its practical implications.

  • 80% of your sales will come from 20% of your products
  • 80% of your traffic will come from 20% of your marketing efforts
  • 80% of your engagement will be driven by 20% of your content
  • 80% of your search traffic will come to 20% of your top pages

What does that mean?

It means you need to identify the 20% effort that’s driving your business and optimize it to increase profitability.

For example, if 80% of your sales are coming from 20% of your products, keep more stocks, run more ads, and invest more in marketing those products.

The same applies to all other aspects o your business.

There’s a lot more we can discuss in this section but let’s now move towards the more specific eCommerce marketing strategies you can use to grow your business.

eCommerce Marketing Strategies: Ways To Grow Your eCommerce Business

Once you have the fundamentals of your eCommerce marketing business in place, you need to use different marketing channels to drive traffic to your site, convert it into customers, and turn customers in to repeat customers and brand advocates.

You can broadly divide eCommerce marketing strategies into two categories – organic and paid.

Let’s learn more about them.

The Best Organic eCommerce Marketing Strategies

Organic eCommerce marketing strategies are methods that do not require you to pay in order to drive traffic.

However, it doesn’t mean they’re free.

If you’re running an established business, you’d want to hire resources to execute these strategies.

If you’re just starting out though, save money and try doing as much of this yourself as possible.

Let’s dive in.

01 – Create An eCommerce SEO Strategy To Drive Search Traffic

Search engines are among the top traffic sources for eCommerce websites irrespective of their industry.

Research shows that 44% of consumers start their buying journey from a search engine query while a detailed study by SEMRush found that nearly 38% of all eCommerce traffic comes directly from search engines.

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In short, you need to have a well-planned eCommerce SEO strategy to drive consistent and qualified search traffic to your site.

eCommerce SEO is a very detailed topic that requires a dedicated article to cover all its aspects.

However, let me give you a quick list of SEO techniques you need to apply to your eCommerce website.

i) eCommerce Keyword Research

SEO starts with keyword research.

Unlike blogs that mostly target informational keywords (eg. “how to cook dog food”), eCommerce sites need to focus on keywords with commercial intent (eg. “buy dog food online”) where the searcher is actively looking to buy a product.

You can start your research by analyzing the top keywords your competitors are ranking for using SEMRush.

For example, here’s the list of keywords I found in the SEMrush Keyword Analysis report for Chewy.com, a leading pet food site.

Analyzing competitors will give you an idea of the kind of keywords you should target.

AnswerThePublic is another tool that will help you come up with lots of different keyword ideas for your site.

Also, explore Amazon product categories and note down any specific keywords they’ve used for your product.

For product sales pages, focus on commercial keywords with buyer intent. For blog content on your eCommerce site, target informational and broad query based keywords with higher search volumes.

ii) eCommerce Website Performance Optimization

Your eCommerce site’s performance has a direct impact on search rankings and traffic.

According to Google, every additional second your site takes to fully load results in a higher bounce rate that negatively impact your search rankings.

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Your website performance is based on two things – speed and user experience.

To optimize your site’s load time, check its performance using Google’s Page Insights and follow its recommendations.

User-experience largely depends on device compatibility which means your site should be built using responsive design that supports mobile devices.

This is crucial for your search rankings since mobile-friendliness is a key search ranking factor.

iii) Search Engine Friendly eCommerce Website Architecture

Website architecture refers to the overall page hierarchy of your eCommerce site and how many clicks it takes to reach the lowest level pages on your site.

Your general approach to site architecture should be to

  • Keep it simple and scalable
  • Keep all pages within three clicks from the homepage

Here’s a good example of a search engine friendly site architecture.

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If your site has an overly complex architecture, Google bots will find it hard to index your content, and users will also struggle to understand your product categorization.

iv) Product Schema For eCommerce Sites

Search schema is a game-changer for eCommerce sites when it comes to search CTR. There are different types of schema codes but for eCommerce sites product schema codes are the most important.

Here’s how your product pages appear in search results when the schema code is applied.

As you can see, three search results in this screenshot have the schema markup code enabled which shows product rating, reviews, and price in the SERPs.

This additional information results in more clicks on your search results. Read this step by step guide to learn how to apply schema markup to your site

v) On-Page SEO For eCommerce Sites

On-Page SEO is a detailed topic that I have previously covered on NicheHacks.

Here are the most important on-page SEO practices you need to follow

  • Use your target keyword in the page title and H1, H2, H3 tags on your page.
  • Use the target keyword in the first 100 words of your page and throughout the body content wherever relevant.
  • Use synonyms and terms related to your target keyword in your content
  • Use image alt-tags for all product images
  • Write detailed product descriptions and ain for at least 1000-1500 words of high-quality content on every product page.
  • Use internal links from your blog content to product pages.
  • Enable reviews and user-generated content.

Getting backlinks from other high authority sites in your niche is crucial for your search rankings.

It’s a detailed topic that I have covered in this link-building guide.

02 – Develop An eCommerce Email Marketing Strategy To Drive Repeat Sales

Email marketing is one of the most important sales and conversion channels for eCommerce businesses.

The reason is simple.

Research shows it is much easier to sell to your existing customers as compared to acquiring new clients.

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Building an email list allows you to stay in touch with your customers, build credibility, and drive repeat sales from them.

On the contrary, if you don’t actively build an email list, you have no way of connecting with your prospects and measuring their relationship with your brand.

Once your email subscribers start trusting you, they also look forward to receiving your emails and promotional offers.

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Should you buy an email list for your eCommerce site?

Never!

Not only is it illegal to buy email lists it’s also pretty useless because there’s no relationship between you and the consumers on such lists.

The right way to grow an email list is by offering a free lead magnet on your site which your visitors can download by willingly sharing their email info.

This gives you permission to send them relevant marketing messages that are likely to result in sales.

Ideally, you should route visitors from all the different eCommerce marketing channels like social media, forums, blogs, etc. to your email list.

And once they become subscribers, make sure you keep them engaged with regular emails, share free value, and offer special discounts to drive more sales.

03 – Create Brand Awareness With An eCommerce Content Marketing Strategy

Content marketing is the secret ingredient that can help you build a multi-million dollar eCommerce brand and leave your competitors far behind.

The idea behind content marketing is to create useful, actionable, and detailed content that answers the most burning questions of your audience.

How does it apply to eCommerce?

Research shows that 61% of consumers purchase products because of blog content.

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Many marketers mistakenly believe that product reviews and comparisons are the only content types eCommerce businesses should focus on.

Big mistake!

No matter what product you’re selling, you need to create content that focuses on the problems your product solves.

For example, if you’re running an online store that sells fitness products and gym equipment, why do you think people buy from you?

What’s the need your products are fulfilling?

In most cases, people buy fitness equipment to stay healthy, fit, lose weight, look smart, appear attractive, and live a healthy life.

You can connect these needs with your product, and create useful content that people would love to read.

For example, here are a few titles any fitness blog can write about.

  • 11 Ways To Stay Fit During Covid19 Lockdown
  • Sitting Is The New Smoking: How To Stay Physically Active While Working From Home
  • 13 High Impact Five Minute Work-Outs To Boost Your Muscle Mass

Do you see the connection?

In each of those titles, you can naturally mention your products and link to your site’s product pages.

What’s the benefit of content marketing?

It not only helps you rank for high-volume search queries and drives traffic to your site but also establishes your brand as an industry expert that people trust.

It allows you to attract customers who have a need but don’t know how to fulfill it.

Content marketing is a long-term investment that’ll continue to pay back for years to come.

04 – Skyrocket Sales With A Pinterest eCommerce Marketing Strategy

With more than 2 billion monthly searches and 355 million monthly active users, Pinterest is one of the best social networks for eCommerce businesses.

Studies show that the majority of Pinterest users earn more than $75K per year which means they have a considerable disposable income.

But here are the most eye-opening Pinterest stats.

66% of Pinterest users buy something after seeing Pins from a brand while the average order value of a Pinterest referral is $50 (an unusually high number).

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So how do you take advantage of Pinterest in your eCommerce marketing strategy?

Here are a few steps you need to follow.

  • Create a Pinterest Business account
  • Enable “Rich Pins” that show additional product information with your Pins along with a call to action to visit your eCommerce store.
  • Create Pinterest Boards for the broad product categories your business sells
  • Populate each board with high-quality images, videos, infographics, and other forms of visual content.
  • Optimize your pins using relevant hashtags and keywords
  • Re-Pin content from other popular Pinterest users in your niche (and corresponding niches).
  • Pinterest algorithms give or exposure to fresh content in “Suggested Pins” and “Related Pins” categories. Therefore try to publish regularly on Pinterest to take advantage.

To understand Pinterest marketing in more detail, read this in-depth guide by Shopify

05 – Grow Your eCommerce Business With Instagram Marketing

With more than 1 billion monthly active users, out of which 63% log in every day, Instagram is a dream platform for any eCommerce business.

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The visual nature of Instagram content means it’s ideal for marketing different eCommerce businesses and demonstrating how your product can help your prospects.

This is why 80% of Instagram users rely on the platform and its content when it comes to buying products online.

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In short, if you’re running an eCommerce business, you need to have an Instagram marketing strategy in place.

Here are a few quick tips to help you drive eCommerce sales from Instagram.

  • Create an Instagram Business Account.
  • Nail your profile bio, cover image, and profile picture. Make sure they’re engaging and communicate the core essence of your brand.
  • Use calls to action (CTA) and product links in your image descriptions.
  • Always publish high-quality images and videos on Instagram
  • Utilize Instagram stories to spread your message faster.
  • Use product links in Instagram stories to drive more sales.
  • Run Instagram-only promotions and exclusive offers
  • Use relevant hashtags with your posts to reach more people

Developing a comprehensive Instagram eCommerce marketing strategy requires a deep understanding of the platform and its audience. You can learn more about it in this massive Instagram marketing guide.

06 – Use WhatsApp To Engage And Convert eCommerce Customers

WhatsApp is a platform you don’t often hear about when it comes to eCommerce marketing.

Honestly, I can’t find the reason why it is so underutilized.

With more than 2 billion monthly active users around the world and nearly 70 million users in the US,

WhatsApp is one of the best ways to market your eCommerce business.

According to Statista, 53% of WhatsApp users in the US use it daily while 78% use it at least once a week.

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And here’s the most jaw-dropping statistic of all; WhatsApp messages have a 90%+ open rate.

Clearly, you need to have a well-planned WhatsApp eCommerce marketing strategy in place to take advantage of this amazing opportunity.

Here are a few tips to help you market your business on WhatsApp.

  • Create a WhatsApp Business Account.
  • There are a couple of ways to get WhatsApp subscribers
    • Ask people to share their WhatsApp number with you
    • Create a WhatsApp group and ask people to join it using a public URL.
    • You can accelerate your WhatsApp list building efforts by using the second method and getting people to join your group.
    • Once a user joins your group, you can see their WhatsApp number and can add them separately as a contact.
    • Make sure only the admins can message on your WhatsApp group to avoid spam.
  • Add your prospects to a WhatsApp Broadcast List. Messages from broadcast lists are delivered separately to each recipient. However, to receive messages, the recipient needs to have the sender’s WhatsApp number saved in their phones.
  • Share exclusive “WhatsApp only” offers on your website and encourage website visitors to join your public WhatsApp group.
  • Drive traffic to your site from WhatsApp by sharing product links with your subscribers.
  • Use WhatsApp stories to drive massive engagement and traffic.

To learn more about WhatsApp marketing, I recommend reading this detailed guide by Sumo

07 – Experience Exponential eCommerce Growth With Affiliate Marketing

If you want to skyrocket the growth of your eCommerce business, partner with affiliate marketers.

Affiliate marketing is a zero-risk eCommerce marketing strategy in which you recruit affiliates to market your products and only pay them when they make a sale.

Why recruit affiliates when you can directly market your products?

Studies show that consumers prefer buying through affiliates and influencers since they consider them unbiased as compared to advertisements from brands.

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Since you don’t have to pay anything to your affiliates unless they make a sale, I’ve listed this eCommerce marketing strategy under organic marketing methods.

08 – Maximizing ROI With eCommerce Conversion Optimization

Generating traffic to your eCommerce site is just one part of your marketing strategy.

Converting that traffic into customers and subscribers is the other (often neglected) part.

This is where eCommerce conversion optimization comes into play.

Conversion Rate Optimization (CRO) is the process of applying different techniques to convert a higher percentage of your traffic into customers and leads.

According to research, 53% of marketers consider CRO crucial for their online marketing strategy.

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How do you optimize your site for conversions?

Here are a few actionable tips

  • Improve your site’s load speed and performance
  • Focus on a single Call To Action (CTA) objective for every landing page
  • Build trust by displaying logos of trusted brands on your site that you’ve worked with.
  • Leverage social proof like testimonials, reviews, and success stories to drive more sales.
  • Offer multiple payment options and payment plans.
  • Use high-quality product images and videos that clearly demonstrate the usefulness of your product.

To learn more about CRO, I recommend this in-depth guide by Backlinko

09 – Recover Lost Revenue With Shopping Cart Abandonment Emails

You’ve done all the hard work in driving traffic to your site, and persuading your visitors to click the “Buy Now” button.

But the prospect still doesn’t buy the product and leaves your site without completing the purchase.

Is there anything more heartbreaking than this?

In marketing terms, it’s called cart abandonment and it is one of the biggest challenges eCommerce businesses face.

Just to give you an idea of how big a deal cart abandonment is, research shows that the average cart abandonment rate across all industries is 69.7%

Here are some of the biggest reasons why customers leave without purchasing

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However, you can recover a large number of abandoned cart sales with a simple follow up email.

Research shows that companies that send reminder emails to shoppers who’ve abandoned their purchase, manage to recover almost 30% of the abandoned sales.

This is a significant number that’ll help you increase profitability and lower your business losses.

You can configure abandoned cart follow-up emails using one of the top email marketing solutions like MailChimp, ActiveCampaign, GetResponse, etc.

10 – Leverage Online Reviews To Attract New Customers

Online reviews are among the most important factors that drive eCommerce sales.

Research shows that 88% of consumers trust online reviews as much as personal recommendations from friends.

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Every positive online review about your site increases your chances of attracting new customers.

This is why you need to actively encourage and incentivize your customers to leave positive online reviews about your products.

Offer exclusive discounts on future orders for all customers who leave online positive reviews about your business.

Ask your customers to share your product pictures on their social media profiles and tag their friends who might be interested.

Pay special attention to sites like Yelp, Amazon, Facebook, and any other sites that are popular with your target audience.

11 – Offer Free Delivery To Attract Customers

Free Delivery is the magic word in eCommerce that turns unsure prospects into happy customers.

It has a psychological impact on buyers which makes them believe they’re getting a good deal.

How do you offer free shipping?

By simply adding it to your product’s cost.

Believe it or not, that’s what most eCommerce businesses do (without telling you).

Amazon is the world’s best eCommerce website and there’s a lot you can learn from it.

One of Amazon’s biggest conversion drivers are the related products it shows on every product page.

The screenshot below shows three different headings on the same page under which Amazon show related products.

You can easily replicate this approach on your eCommerce website by showing other closely related products on individual product pages.

This increases the average per customer dollar value and results in a much higher ROI on your marketing efforts.

The Best Paid eCommerce Marketing Strategies

If you’re serious about growing your eCommerce business, you must invest some portion of your revenue in paid marketing techniques.

Here are some of the best-paid eCommerce marketing strategies.

13 – Invest In Influencer Marketing For Exponential Growth

Influencer marketing is the hottest eCommerce marketing trend that’s gaining popularity with every passing day.

The concept is simple.

Instead of investing thousands of dollars in mass advertising, eCommerce brands are now partnering with popular social media users and paying them for recommending products to their followers.

And the results are comparable to any of the top marketing channels (with much lower costs).

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To create successful influencer marketing campaigns, you need to identify the right social media influencers who’re popular among your target audience.

Unlike affiliate marketers, influencers are usually paid a fixed price for product promotions.

If you get it right, influencer marketing can drive several times more sales than any of the other eCommerce marketing strategies we’ve discussed so far.

14 – Reach Your Audience Faster Facebook Advertising

Facebook Ads are the lifeline for hundreds of thousands of eCommerce businesses around the world.

They offer advanced audience targeting features that make it very easy to show your ads to exactly the people you want.

For example, here’s a screenshot from Facebook Ad center where you can define the audience you want to target in a particular ad

Start by choosing the countries or cities you want to target in your ad campaign.

When you scroll down, you can choose the age, gender, and languages of the audience you want to target.

These options help you narrow down on your target audience instead of showing your ad to irrelevant users.

But these are still basic targeting features.

To take your ad targeting one step further, you can choose your audience based on their online behavior.

The detailed targeting features allow you to target people who like and follow certain brands on Facebook and have particular interests or hobbies.

You can also choose people by relationship status, life events like birthdays and weddings, recent purchase behavior, and a lot more.

However, you need to understand how Facebook ads work before investing money into them.

This is why I recommend reading this detailed Facebook Advertising Guide we’ve published on our blog.

15 – Retarget Visitors To Drive More Sales

It’s called retargeting and it’s one of the best days to attract high-quality traffic to your site and convert it into customers.

Facebook, Google, and many other leading advertising platforms offer starting features that you can use to display your ads to people who’ve visited your site in the past.

How does it work?

You just need to install a small script to your site’s HT ML code and then start driving traffic to it.

The script tracks all the people who visit your site and then allows you to retarget them with relevant ads on Facebook and other websites.

However, it’s a technical topic that requires more study before you can actually benefit from it.

This beginner’s guide is the perfect resource to get you started.

Are You Ready To Apply The Best eCommerce Marketing Strategies?

There’s a lot more competition in eCommerce than there was just a few years ago.

However, today’s marketers have a lot more resources at their disposal to market their businesses effectively and drive sales.

The eCommerce marketing strategies I’ve discussed in this article are perfect for all kinds of eCommerce businesses and will result in sales if you apply them the right way.

But knowing them isn’t enough

You need to take action.

You’ll make mistakes when you first apply them but you’ll learn and improve on the go.

That’s the only way you can grow your eCommerce business.

Have any questions?

Let me know in the comments section.

eCommerce Marketing – Frequently Asked Questions (FAQs)

What is eCommerce?

eCommerce or Electronic Commerce refers to the buying and selling of products over the internet as well as processing payments for those products via online payment methods.

How do I market my eCommerce business?

The key to successful eCommerce marketing is in promoting the products your target audience needs and driving traffic to your store from channels like search engines, social media, email lists, and partnerships.

What is the difference between internet marketing and eCommerce?

Internet marketing is a broad terminology that covers the different techniques marketers use to promote their products and services on the internet. eCommerce is a more specific industry that relates to the buying and selling of products on the internet.

What are the best eCommerce marketing strategies?

The best eCommerce marketing strategies include SEO, Social Media Marketing, Google Advertising, Facebook Advertising, Influencer Marketing, and Affiliate Marketing.

What are the different types of eCommerce businesses?

eCommerce businesses can broadly be categorized as Business To Business (B2B) and Business To Consumer (B2C). However, Consumer To Consumer (C2C) and Consumer To Business (C2B) models can also be found in eCommerce.

Which is the world’s largest eCommerce company?

Amazon is the world’s largest eCommerce company with 700K+ employees around the world and annual revenues surpassing $300 billion.

Is it easy for newbies to start an eCommerce business?

Thanks to modern eCommerce solutions like Shopify, Woocommerce, WordPress, and many others, starting and successfully managing an eCommerce business is not very difficult even for newbies.

How do I collect customer payments in eCommerce?

The most popular eCommerce payment methods are Credit/Debit Cards, PayPal, Stripe, Google Wallet, and Cash On Delivery in many of the developing countries around the world.

What are the major benefits of eCommerce?

eCommerce has numerous benefits over conventional physical stores like 24/7 availability, much wider audience range, the ability to handle thousands of customers at once, secure payments, huge product variety, convenience, and much lower operational costs

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